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All Journal Politeia: Jurnal Ilmu Politik OPINI: Journal of Communication and Social Science
Adela, Fernanda Putra
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Arts Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : OPINI: Journal of Communication and Social Science

 1 
THE INFLUENCE OF POLITICAL FIGURES ON GOLKAR PARTY'S VICTORY IN THE 2024 LEGISLATIVE ELECTIONS IN NORTH SUMATRA PROVINCE Ginting, Fuad Putera Perdana; Auza, Ara; Adela, Fernanda Putra
OPINI: Journal of Communication and Social Science Vol. 2 No. 1 (2025): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/gxfc1285

Abstract

This study aims to analyze the influence of political figures on the victory of the Golongan Karya (Golkar) Party in the 2024 Legislative Election in North Sumatra Province. The research focuses on the role of Musa Rajekshah (Bang Ijeck) as Chairman of the North Sumatra Golkar Regional Leadership Council (DPD), who is considered successful in mobilizing public support through social capital, a positive public image, and effective political communication strategies. The research employed a quantitative method with a multiple linear regression approach, involving 400 respondents selected through a multistage stratified purposive sampling technique. Data were collected using a Likert scale questionnaire and analyzed through validity, reliability, and classical assumption tests, followed by hypothesis testing. The results indicate that political figures have a positive and significant influence on voting decisions, with a coefficient value of 0.414, a t-value of 8.861, a significance level of 0.000, and a contribution of 61% (R²=0.610). These findings confirm that local political figures can be a key factor in winning elections, even without the support of national figures or the dominance of money politics practices. The practical implication of this study is the importance for political parties to maintain and develop the image of figures with integrity, capacity, and emotional closeness to the community, accompanied by adaptive communication strategies for various voter segments.
Co-Authors Adela, Febriza Rizky Arifin, Adil Auza, Ara Ginting, Fuad Putera Perdana Ian Pasaribu