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All Journal Jurnal Manajemen Teaching English and Language Learning English Journal
Pratama, Anggun
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Brand loyalty and the moderating role of involvement: a strategic alliance perspective in indonesia airline industry Pratama, Anggun; Halim, Rizal Edy
Jurnal Manajemen Vol 22, No 1 (2018): February 2018
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (699.398 KB) | DOI: 10.24912/jm.v22i1.309

Abstract

This research topic is about the membership of Garuda Indonesia (the biggest airline in Indonesia) into SkyTeam airlines alliance. This study aims to examine the influence of strategic airline alliance on the brand loyalty of Garuda Indonesia’s passengers in Indonesia. This research will examinethe relationship between strategic airline alliance, brand equity, brand preference and brand loyalty with a moderation effect of involvement on the relationship between strategic airline alliance and brand equity, and the relationship between brand preferences and brand loyalty. In particular, for both low and high involvement passengers, the effect of global airline alliances on brand equity, and brand preference on brand loyalty will be also examined by using structural equation model and multi-group method analysis. Data for this research were collected from Garuda Indonesia consumers, specifically those who have flown with Garuda Indonesia. They were then analyzed using Structural Equation Modelingand multi-group analysis method. The result on total sample of this research showed that all independent variables have significant effect to all dependent variables. However, in multi-group analysis, for both low and high-involved passengers, brand equity did not affect brand loyalty. Meanwhile, in other multi group analyses, all groups showed an effect on the relationship.
The Effect of Problem Based Learning Method in Reading Descriptive Text at the 10th Grade of Senior High School Rosyidi, Ahmad Zuhri; Pratama, Anggun
Teaching English and Language Learning English Journal Vol. 4 No. 3 (2024): December
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/telle.v4i3.7416

Abstract

Problem Based Learning (PBL) is an instructional method in which students learn through solving problem and reflecting on their experiences. The statement of the problems of this research were: (1) Is Problem based learning method effective in teaching reading descriptive text at the 10th grade of SMA IT Dhiaul Fikri in the school year 2021-2022 (2) To what extent is the effect of Problem Based Learning method in reading descriptive text at the 10th grade of SMA IT Dhiaul Fikri in the school year 2021-2022. The purpose of this research is to know whether Problem Based Learning is effective in reading descriptive text at the tenth grade of SMA IT Dhiaul Fikri in the school year 2020-2021 and to know the extent of the effect of Problem Based Learning method in reading descriptive text at the tenth grades of SMA IT Dhiaul Fikri in the school year 2020-2021. This study used an experimental design. The population of the research was 30 students and the sample was 30 students from all of the population. In collecting data, the researcher used instrument to measure the effect of Problem Based Learning method on students’ reading descriptive text. To analyze the data, the researcher used paired-samples t-test. The result of data analysis that there was a significant difference in the scores between the pre-test and the post-test, t(df=29) = 5.203 at p = 0.000, meaning that the null hypothesis is rejected (Ho) and alternative hypothesis is accepted (Ha). It means that there was a significant effect of Problem based learning method on reading descriptive text for the tenth graders of SMA IT Dhiaul Fikri in the school year 2020-2021.
Co-Authors Ahmad Zuhri Rosyidi Rizal Edy Halim