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All Journal EkoBis ( Ekonomi & Bisnis ) Journal of Economics, Business, & Accountancy Ventura Journal of Consumer Science Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen Journal of Consumer Sciences Syntax Literate: Jurnal Ilmiah Indonesia Journal of Humanities and Social Studies International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Journal of Environmental Science and Sustainable Development ASEAN Marketing Journal Media Riset Bisnis & Manajemen Journal of Economic, Business & Accounting Research Journal of Entrepreneurial Economics Kemakmuran Hijau: Jurnal Ekonomi Pembangunan Environmental, Social, Governance, and Sustainable Business

Rizal Edy Halim

Faculty Of Economics And Business, Universitas Indonesia, Jakarta

Author-ID : 362258

Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 27 Documents Claim Missing Document

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Articles

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Brand loyalty and the moderating role of involvement: a strategic alliance perspective in indonesia airline industry Pratama, Anggun; Halim, Rizal Edy
Jurnal Manajemen Vol 22, No 1 (2018): February 2018
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

This research topic is about the membership of Garuda Indonesia (the biggest airline in Indonesia) into SkyTeam airlines alliance. This study aims to examine the influence of strategic airline alliance on the brand loyalty of Garuda IndonesiaÃ¢â‚¬â„¢s passengers in Indonesia. This research will examinethe relationship between strategic airline alliance, brand equity, brand preference and brand loyalty with a moderation effect of involvement on the relationship between strategic airline alliance and brand equity, and the relationship between brand preferences and brand loyalty. In particular, for both low and high involvement passengers, the effect of global airline alliances on brand equity, and brand preference on brand loyalty will be also examined by using structural equation model and multi-group method analysis. Data for this research were collected from Garuda Indonesia consumers, specifically those who have flown with Garuda Indonesia. They were then analyzed using Structural Equation Modelingand multi-group analysis method. The result on total sample of this research showed that all independent variables have significant effect to all dependent variables. However, in multi-group analysis, for both low and high-involved passengers, brand equity did not affect brand loyalty. Meanwhile, in other multi group analyses, all groups showed an effect on the relationship.

The effect of corporate social responsibility towards customer loyalty: the role of trust, c-c identification, and customer satisfaction Halim, Rizal E; Hermawan, Ahmadan Maulana
Jurnal Manajemen Vol 21, No 2 (2017): June 2017
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

In addition to running the rules set by the government, the activity of Corporate Social Responsibility (CSR) is also carried out by the company in increasing customer loyalty. This study aims to analyze the influence of CSR activities at the local aircraft company and local banking company to customer loyalty mediated by customer trust,C-C(Consumer-Company) identification, and customer satisfaction. Selection of these two industries because ofgrowththat hasoccurredeveryyear. The sample was consumers who have used the services of local aircraft in the last six months and consumers were registered as clients of local banks in the six months before the study began. This study uses Structural Equation Modeling (SEM) and found that for consumers from local aircraft, the company's CSR activities significantly affect customer loyalty through mediation of customer trust, while consumers fromÃ‚Â local bank, CSR activities significantly affect the customer loyalty through mediation of c-cidentification.

THE STRATEGIC DECISION OF COMMERCIAL SPONSORSHIP AMONG INDONESIA ADVERTISERS: A DELPHI STUDY La Ode Muhammad Restu Prada; Rizal Edi Halim
Jurnal Ekonomi dan Bisnis Vol 20, No 1 (2019): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.20.1.13-25

The study attempts to discern how Indonesia advertiser look at the strategic decision ofcommercial sponsorship within today Indonesia market, which was done by using Delphimethod. The relative importance of commercial sponsorship is examined within the context ofoverall today marketing and overall advertising approach, budget allocation, and the expertsconfident regarding the future growth of Indonesia commercial sponsorship. The discussiongoes more specific to understand what marketing objective that will be better achieved throughcommercial sponsorship approach. The result shows that within the context of marketingobjective, commercial sponsorship still regarded as a high important approach. However, dueto its cost inefficiency nature, Indonesia advertisers reach to the consensus that commercialsponsorship approach should be focused on to deliver marketing objective that aim to deliverproduct experience to the consumers.Keywords: Delphi method, Sponsor, Commercial Sponsorship, Sponsorship Property,Advertiser, Marketing Objective

Analisis Keterkaitan Profil Dan Kinerja Peritel Di Pasar Tradisional Adi Zakaria Afiff; Rizal Edy Halim
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 3 No. 2 (2010): Jurnal Manajemen Teori dan Terapan - Agustus 2010
Publisher : Universitas Airlangga

The growing retail industry in Indonesia has two consequences; increase regional income which debatable issue, on the other side potentially decrease the performance of retailers (read: pedagang) in traditional wet market. This study not to conclude why the previous condition emerge, but explore why the performance of retailers in traditional wet market decreased. Using 315 respondents and intercept technique, the study found that there are two problems faced by retailers in traditional wet market today. The first one is their entrepreneurial orientation seems too low, the secondly their market orientation also couldn’t boosting their performance. The findings also shown retailers with higher entrepreneurial orientation and market orientation had a higher performance.

SOCIAL INFLUENCE AND ONLINE IMPULSE BUYING OF INDONESIAN INDIE COSMETIC PRODUCTS Andhari Shanty Kusmaharani; Rizal Edy Halim
MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 2 (2020): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2020.v10i2.007

As part of social influence, online reviews provide important information and peers as consumer socialization agents had shown that they affect on consumers’ online shopping behavior. This study aims to identify how Indonesian indie cosmetic products can generate online impulse buying. To do so, a research model combining theories of online reviews and peers influence along with browsing and peer communication was used. Further, this research had 173 participants on the online survey that was conducted in Greater Area of Jakarta, Indonesia. The data results were analyzed using structural modeling equation, specifically partial least square method. Results show how hedonic value of online reviews have influence on browsing while tie strength with peers and identification with peer group have influence on peer communication; that then encourage urge to buy impulsively that stimulates impulse buying behavior.

The Effect Of Corporate Social Responsibility Towards Customer Loyalty: The Role Of Trust, C-C Identification, And Customer Satisfaction Rizal E Halim; Ahmadan Maulana Hermawan
Jurnal Manajemen Vol. 21 No. 2 (2017): June 2017
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v21i2.232

In addition to running the rules set by the government, the activity of CorporateSocial Responsibility (CSR) is also carried out by the company in increasing customerloyalty. This study aims to analyze the influence of CSR activities at the local aircraftcompany and local banking company to customer loyaltymediatedby customer trust,C-C(Consumer-Company)identification, and customer satisfaction. Selection of these twoindustries because ofgrowththat hasoccurredeveryyear. The sample was consumers whohave used the services of local aircraft in the last six months and consumers wereregistered as clients of local banks in the six months before the study began. This studyuses Structural Equation Modeling (SEM) and found that for consumers from localaircraft, the company's CSR activities significantly affect customer loyalty throughmediation of customer trust, while consumers from local bank, CSR activitiessignificantly affect the customer loyalty through mediation of c-cidentification.

Brand Loyalty And The Moderating Role Ofinvolvement: A Strategic Alliance Perspective In Indonesia Airline Industry Anggun Pratama; Rizal Edy Halim
Jurnal Manajemen Vol. 22 No. 1 (2018): February 2018
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v22i1.309

This research topic is about the membership of Garuda Indonesia (the biggest airline in Indonesia) into SkyTeam airlines alliance. This study aimsto examine the influence of strategic airline alliance on the brand loyalty of Garuda Indonesia’s passengers in Indonesia. This research will examinethe relationship between strategic airline alliance, brand equity, brand preference and brand loyalty with a moderation effect of involvement on the relationship between strategic airline alliance and brand equity, and the relationship between brand preferences and brand loyalty. In particular, for both low and high involvement passengers, the effect of global airline alliances on brand equity, and brand preference on brand loyalty will be also examined by using structural equation model and multi-group method analysis. Data for this research were collected from Garuda Indonesia consumers, specifically those who have flown with Garuda Indonesia. They were then analyzed using Structural Equation Modelingand multi-group analysis method. The result on total sample of this research showed that all independent variables have significant effect to all dependent variables. However, in multi-group analysis, for both low and high-involved passengers, brand equity did not affect brand loyalty. Meanwhile, in other multi group analyses, all groups showed an effect on the relationship.

Between Management and Employees: Which one is More Critical in Building Value and Loyalty? Lubis, Arief Wibisono; Halim, Rizal Edy
ASEAN Marketing Journal Vol. 2, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

We conducted a research concerning the relationship between trust, value, and loyalty based on the model developed by Sirdeshmukh et al. (2002). Confirmatory factor analysis and structural equation modeling were used to test the model. According to the model, the authors made a distinction between trustworthiness and trust dimension in Sales Promotion People (SPP) context and Management Policies and Practices (MPP) context. By collecting primary data from 105 respondents, the result shows that in the MPP context, operational benevolence was proven to demostrate a statistically significant positive effect to trust in MPP. Both the trust in MPP and trust in SPP dimensions have statistically significant positive effect in creating value, Trust in MPP and value dimensions have statistically significant positive effect to loyalty dimension. Moreover, from the result, it can be inferred that the role of MPP, rather than SPP was more critical in building consumers value and loyalty. The authors also found no asymmetric effect in the relationship between trustworthiness and trust dimension.

DAMPAK PEMULIHAN JASA TERHADAP KEPUASAN PELANGGAN: SEBUAH PERBANDINGAN ANTARA PELANGGAN YANG KOMPLAIN DAN PELANGGAN YANG TIDAK KOMPLAIN (STUDIKASUS: SERVICE CENTER ESIA DIMARGONDA DEPOK) Rusli Fauzan; Rizal Edy Halim
Media Riset Bisnis & Manajemen Vol. 8 No. 1 (2008): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Nowadays, the industry of telecommunication service provider in Indonesia is thriving. Telecommunication operators, both GSM-based and CDMA-based, compete for bigger share of the market. We can see that there are a lot of packages and added features offered. However, service failures still occur that requires providers to do service recoveries. Good service recovery after service failure occurrences is identified in the service industry as one of the key for customer loyalty.This research aims to determine the effect of dimensions of justice toward the customer satisfaction in the service recovery of Indonesian telecommunication provider, in this case ESIA, and compares the customer satisfaction of each customer by trust, word of mouth and customer loyalty between complaining and non-complaining customer.The result shows that customer complaint influenced by two variables from dimensions of justice through interactional justice and distributive justice. Besides that, result shows that service recovery satisfaction influences customer response after service recovery is completed, in form of trust, word of mouth and customer loyalty.Keywords: Seivice recovery, Customer satisfaction, Customer complaint

ANALISIS HUBUNGAN ANTARA SERVICE QUALITY, CUSTOMER SATISFACTION, DAN SWITCHING COST TERHADAP CUSTOMER LOYALTY; STUDI KASUS PERPINDAHAN GSM KE CDMA MAHASISWA DI DEPOK. Rizal Edy Halim
Media Riset Bisnis & Manajemen Vol. 7 No. 2 (2007): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

The level of competition in the world of CDMNs telecommunications mobile in Indonesia is very tight Each CDMRs provider uses price promotion strategy to draw consumer enthusiasm. In line with the theory of price sensitivity of consumer to price changes if the consumer will move to other provider with dissimilar price offering at same service. Good service quality which can be given by service provider to its consumer will make them satisfy and loyal. Consumer which satisfied would intenl to re-purchase the services that could be generating their loyalty. If the providers offering various benefit, value, or other tactical effort to retain their customer then the level of customers switching intention will be low. Hence they will become progressively loyal and resistance to move. Using survey with a hundred of respondents, the authors found thatservice quality influence customers satisfaction positively. It means progressively improvement of service quality will boost up the level of satisfaction. The findings also addressed that customer satisfaction influence loyalty positively. Other word if customer satisfies with the sentes offering, the level of loyalty will be increase. Interestingly, the finding also shows that switching cost will disturb the chain of satisfaction toward loyalty. Here in after, this study also finds that service quality influence customer loyalty patially which means with or without the presence of satisfaction, customer have become loyal to their provider.Keywords : customer satisfaction, loyalty, switching cost

Co-Authors Adi Zakaria Afiff Adiwijaya K. Adiwijaya K. Ahamad Daromi Ahmadan Maulana Hermawan Alghifari, Izzuddin Andhari Shanty Kusmaharani Anggun Pratama Anna Maria Tri Anggraini Arief Wibisono Lubis Bheakanti Bias Btari Btari, Bheakanti Bias Efendi, Achmad Arif Rachmad Fauzan R. Fauzan R. Hanum, Rastinia Kamila Hermawan, Ahmadan Maulana Imam Wahyudi Imam Wahyudi Indrawan, Imam Wahyudi Izzuddin Alghifari La Ode Muhammad Restu Prada M. Budi Prasetyo Megawati Simanjuntak Phillip, Phillip Prasetyo, M. Budi Pratama, Anggun Rusli Fauzan Safari, Arief Safira, Fitri Yani Rossa Slamet Riyadi Sumiyarto Sumiyarto Triantara, Muhamad Ridwan Vaharani, Amanda Andriana Zea, Diva Akiela Fahlerie

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