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All Journal Jurnal Pengabdian Masyarakat AbdiMas Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Jurnal Manajemen Dinasti International Journal of Digital Business Management
Mulia, Dipa
Universitas Mercu Buana, Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Other

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UKURAN TOKO DAN HOMOGENITAS BARANG DAGANGAN PENGARUHNYA TERHADAP DAYA TARIK TOKO TERHADAP KONSUMEN Mulia, Dipa
Jurnal Manajemen Vol 19, No 3 (2015): October 2015
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (162.459 KB) | DOI: 10.24912/jm.v19i3.32

Abstract

Munculnya toko toko baru biasanya menimbulkan “pergerakan konsumen” dari satu toko yang sudah ada kepada toko yang baru muncul. Toko toko yang letaknya saling berdekatan saling mempengaruhi satu sama lain dalam memperebutkan konsumen yang sama sehingga dapat dikatakan bahwa kinerja toko secara keseluruhan menjadi tidak efisisien. Model Elektrostatik atau Model Coulomb yang diperkenalkan oleh ahli Fiska abad 18, Charles Augustine de Coulomb dapat digunakan dalam menganalisis pengaruh toko terhadap konsumennya sehingga dapat dibuatkan desain toko agar kinerjanya menjadi efisien. Makalah ini dibuat melalui riset diskriptif dengan menggunakan pendekatan kuantitatif dengan mengambil sampel 5 buah toko dengan ukuran dan jenis yang berbeda. Responden diambil sebanyak 60 orang per toko  dengan total responden sebanyak 300 orang. Hasil penelitian menunjukkan bahwa  besar ukuran toko  dan keragaman produk yang dijual mempengaruhi daya tarik toko terhadap konsumen.Introducing new store to customer usually create the “customer shift” from the existing store to the new one. When the new store is located nearby the existing one, the shifting could not be avoided; it means the efficiency of store is becoming less than before. In order to optimize the efficiency of store the distance between stores should be managed. This paper implements theClassic Model of Electrostatic Forces that also known as Model of Coulomb.The Model was promoted by France Physicist, Charles Augustine de Coulomb, in 18th Century. The attractiveness of store to customer is represented by the electrostatic force on the Model. This paper is a descriptive research with a quantitative approach; the object of research is 5 (five) stores with different types in term of size and product offered. There were 60 qualified respondents selected on each store, in total it was 300 respondents. The result of the research tells that the size of store and the homogeneity of product offered are influencing the attractiveness ofthe store to the customer.
The Differences in Risk Perception between Millennials and Baby Boomers in Online Transactions Mulia, Dipa
Jurnal Manajemen Vol 23, No 3 (2019): October 2019
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.14 KB) | DOI: 10.24912/jm.v23i3.570

Abstract

This study aims to distinguish the risks perceived by the millennial generation and the risks perceived by baby boomer generations when transacting online. The number of samples used in this study was one hundred thirty-five respondents. Criteria for respondents are people who have done online transactions in the generation being studied. This study uses a discriminant analysis conducted by a study of three types of risk perceived by respondents, product risk, financial risk, and shipping risk. The result showed there are statistically significant differences in the risks perceived by the millennial generation and the baby boomer generation.
Strategy to Maintain the Cinema Industry in the Middle of Development of Internet Technology Muchsin Saggaff Shihab, Dipa Mulia,
Jurnal Manajemen Vol 24, No 1 (2020): February 2020
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v24i1.634

Abstract

Internet technology has been utilized in many sectors of business including in the film industry. People are using internet technology to replace the newspaper and television and also creating a new platform (computer, cellular phone and other types of gadget) to watch a film, it threats the cinema industry.  This research aims to formulate the strategy of cinema industry to survive in the middle of internet technology. The motive of cinema-goers to watch the film becomes the main issue in this research. The influence of information, personnel film, word of mouth and cinema-quality to cinema-goers are evaluated. Hundred and twenty-eight cinema-goers involved as respondents. Structure Equation Modelling (SEM) is used to analyze the data. The research revealed that the cinema-goers had a specific expectation of the cinema industry that cannot be replaced by internet technology.
The Role of Government Control on Consumer Behavior to be Environmentally Oriented Muchsin Saggaff Shihab, Dipa Mulia,
Jurnal Manajemen Vol 25, No 3 (2021): October 2021
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v25i3.759

Abstract

Consumer orientation towards Green Products or environmentally friendly products is one of the supporting factors for business continuity (business sustainability). Consumer behavior in choosing a product is primarily determined by several things such as available product design, consumer knowledge, government control over consumers and producers. The role of the Government, Consumers and Producers together forms consumers' character in selecting the products to be consumed; therefore, the part of these three elements becomes essential to study. This study focuses on the role of government control, considering that other variables, namely consumers and producers, have been widely discussed in previous research studies. This study involved 210 respondents who live in Jakarta and surrounding areas. The selection of respondents was carried out by purposive sampling method with the criteria of respondents being groups of people who buy products for their own needs (not for resale). Data analysis was performed using Structure Equation Modeling - Partial Least Square (SEM-PLS). The results revealed that Government Control and Product Design had a direct and significant impact on consumer behavior, while consumer knowledge indirectly affected consumer behavior.
Kelemahan Penggunaan Pemasaran secara Elektronik dan Strategi untuk Mengatasinya di Kelurahan Meruya Selatan Mulia, Dipa
Jurnal Pengabdian Masyarakat AbdiMas Vol 11, No 01 (2024): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v11i01.8197

Abstract

Program  Pengabdian  kepada  Masyarakat  (PkM)  tahun  2024  ini  dilaksanakan  di Kelurahan Meruya Selatan dengan mengambil topik hambatan hambatan yang dialami masyarakat  ketika  menggunakan  Pemasaran  secara Elektronik (e-marketing)  dan  Perdangangan secara Elektronik (e-commerce) .  Hambatan  ini  sangat mempengaruhi pemanfaatan teknologi   Pemasaran  secara Elektronik  dan Perdangangan secara Elektronik  yang diyakini dapat mempermudah dan meningkatkan efisiensi aktivitas masyarakat.  Program ini memberikan masukan dan tambahan wawasan kepada masyarakat untuk dapat mengatasi hambatan tersebut sehingga teknologi yang berbasis internet ini dapat digunakan secara maksimal. Hambatan utama peserta adalah akses terhadap pemasaran dan pendanaan. Teknologi internet diyakini dapat menyelesaikan hambatan para peserta, sehingga hambatan penggunaan internet perlu diatasi
INCREASING THE VISITS AND RETAINING E-LOYALTY TOWARDS WEBSITE Candra Diana, Elsa; Mulia, Dipa
Dinasti International Journal of Management Science Vol. 2 No. 2 (2020): Dinasti International Journal of Management Science (November - December 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v2i2.614

Abstract

The growth of users and transactions through e-commerce create its own phenomenon of fluctuating visits on website. Its was valuation regarding how often the website being visited or attracts that attention from visitors. This could be measured by examining those influences from customer interface quality, customer satisfaction and switching cost towards E- loyalty on the use of e-commerce website. Research data obtained through a questionnaire that distributed to 150 respondents by Structural Equation Modeling test method of IBM SPSS AMOS 22. All Results show that Customer Interface Quality has capable to provide positive and significant impact towards e-loyalty, as well as Customer Satisfaction which partially or as a mediate variable for Quality Customer Interface that also signs positive and significant influence over it. From these result tells that Switching Cost does not had significant influence or either partially as a mediator to e-loyalty. Customer Satisfaction is most influential variable to e-loyalty on website visits.
Are smartphone buyers being rational? Mulia, Dipa; Muchsin Saggaff Shihab
Dinasti International Journal of Digital Business Management Vol. 4 No. 5 (2023): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i5.1984

Abstract

This research is related to consumer behavior when purchasing a smartphone one of product that is closely related to technology. The purpose of this study is to determine marketing strategies by analyzing consumer behavior both rational aspect and emotional aspects. The independent variables represent rational aspect are technology, price perception, e-WoM, while emotional aspect represented by Emotion variable, and Trust is selected as a mediator variable of rational aspect. As the dependent variable is the intention to buy a smartphone. This research is a quantitative research, the sample used in this study was taken by purposive sampling method with the criteria of the respondent is smartphones users. The number of samples in this study is 338 respondents. The analysis used in the research uses structure equation modeling (SEM) to test the hypotheses in the proposed research model.
Factors that Influence the Purchase Intention of Luxury Fashion Mulia, Dipa; Salsabila Asyifa
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2258

Abstract

Abstract: Sales of luxury fashion are growing rapidly in Indonesia. Competition from well-known brands is tight, so a separate strategy is needed to build interest in buying this luxury fashion. Consumer behavior in buying luxury goods has its uniqueness, the same thing also happens in interest in purchasing luxury fashion. Consumer purchase intention is influenced by emotional and rational aspects. The main purpose of this research is to formulate the strategy to develop costumer purchase intention of luxury fashion. This research conveys the influence of emotional aspects, namely the influence of brands, experiences, and hedonic behavior, and the influence of rational aspects which include product quality, price, and information, in influencing consumer buying interest in luxury fashion. The research is a quantitative study involving 125 consumers with the criteria of having purchased luxury fashion. The research results show that hedonic behavior, price, and information do not significantly influence consumer buying interest, while product quality, experience, and brand significantly influence consumer buying interest.
Analysis of The Effect of Perceived Price, Social Media Review, Brand Image, And Word of Mouth on The Re-Purchase Intention Sari, Anindita Musthika; Mulia, Dipa
Dinasti International Journal of Management Science Vol. 6 No. 4 (2025): Dinasti International Journal of Management Science (March - April 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i4.4247

Abstract

The purpose of this study is to understand the drivers underpinning repurchase intention by analyzing the influence of perceived price, social media review, brand image, and word of mouth on the repurchase intention of Pond's Age Miracle. In addition, the cognitive-affective attitude is explored as a mediating variable in this research, which encompasses consumers' rational assessments and emotional attachment to the product. This dual-process mechanism allows for further understanding of the implications of consumer perception and emotion concerning their purchasing behavior. A quantitative approach was adopted to analyze the relationships. Data were collected from 350 respondents who had previously bought or were at least considering buying Pond's Age Miracle. The Structural Equation Model was used to analyze the direct and indirect relationships between the variables, capturing a whole understanding of the associations. The results confirm that perceived price, social media reviews, brand image, and word of mouth are antecedents to consumer repurchase intention. More specifically, a strong brand image and favorable social media reviews enhance consumer trust and further encourage brand loyalty. Furthermore, word of mouth acts as an essential factor in influencing purchase decisions, as consumers are more likely to trust recommendations from peers before purchasing skincare products. Moreover, perceived price is important in this regard, as the consumer is looking for a product that is worthy in terms of price and quality. Cognitive-affective attitude is also an important mediating variable that underlines the influence of these factors on repurchase intention. Thus, consumers consider both logic, such as price and reviews, as well as emotional attachment to the brand, strengthening their intention to repurchase.
The Influence of Social Media Marketing on Online Shopping Purchase Decisions at PT Chipo Niaga Indonesia Putra, Mahrezha Nugraha; Mulia, Dipa
Dinasti International Journal of Digital Business Management Vol. 6 No. 1 (2024): Dinasti International Journal of Digital Business Management (December 2024 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i1.3865

Abstract

Social media marketing in this digital era is widely recognized as an effective tool for connecting with potential customers. PT Chipo Niaga Indonesia is a company specializing in import services from China to Indonesia and has experienced a decline in purchases from 2021 until 2023. This study aims to investigate the influence of various factors on the purchase decisions of PT Chipo Niaga Indonesia's customers. These factors included social media marketing, e-service quality, website quality, perceived price, and trust as an intermediary on purchase decisions of PT Chipo Niaga Indonesia. A quantitative research method using Partial Least Square Structural Equation Modeling 3.0 was employed, surveying 125 consumers of PT Chipo Niaga Indonesia. The findings revealed a surprising result that social media marketing does not significantly impact purchase decisions. These findings suggest that while social media is a popular platform, other factors play more dominant roles in shaping purchase decisions within the context of PT Chipo Niaga Indonesia.
Co-Authors Candra Diana, Elsa Muchsin Saggaff Shihab Nia Kusuma Wardhani, Nia Putra, Mahrezha Nugraha Salsabila Asyifa Sari, Anindita Musthika