Articles
<![CDATA[UKURAN TOKO DAN HOMOGENITAS BARANG DAGANGAN PENGARUHNYA TERHADAP DAYA TARIK TOKO TERHADAP KONSUMEN ]]>
<![CDATA[Mulia, Dipa]]>
<![CDATA[ Jurnal Manajemen Vol 19, No 3 (2015): October 2015 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (162.459 KB)
|
DOI: 10.24912/jm.v19i3.32
<![CDATA[Munculnya toko toko baru biasanya menimbulkan “pergerakan konsumen†dari satu toko yang sudah ada kepada toko yang baru muncul. Toko toko yang letaknya saling berdekatan saling mempengaruhi satu sama lain dalam memperebutkan konsumen yang sama sehingga dapat dikatakan bahwa kinerja toko secara keseluruhan menjadi tidak efisisien. Model Elektrostatik atau Model Coulomb yang diperkenalkan oleh ahli Fiska abad 18, Charles Augustine de Coulomb dapat digunakan dalam menganalisis pengaruh toko terhadap konsumennya sehingga dapat dibuatkan desain toko agar kinerjanya menjadi efisien. Makalah ini dibuat melalui riset diskriptif dengan menggunakan pendekatan kuantitatif dengan mengambil sampel 5 buah toko dengan ukuran dan jenis yang berbeda. Responden diambil sebanyak 60 orang per toko dengan total responden sebanyak 300 orang. Hasil penelitian menunjukkan bahwa  besar ukuran toko  dan keragaman produk yang dijual mempengaruhi daya tarik toko terhadap konsumen.Introducing new store to customer usually create the “customer shift†from the existing store to the new one. When the new store is located nearby the existing one, the shifting could not be avoided; it means the efficiency of store is becoming less than before. In order to optimize the efficiency of store the distance between stores should be managed. This paper implements theClassic Model of Electrostatic Forces that also known as Model of Coulomb.The Model was promoted by France Physicist, Charles Augustine de Coulomb, in 18th Century. The attractiveness of store to customer is represented by the electrostatic force on the Model. This paper is a descriptive research with a quantitative approach; the object of research is 5 (five) stores with different types in term of size and product offered. There were 60 qualified respondents selected on each store, in total it was 300 respondents. The result of the research tells that the size of store and the homogeneity of product offered are influencing the attractiveness ofthe store to the customer.]]>
<![CDATA[The Differences in Risk Perception between Millennials and Baby Boomers in Online Transactions ]]>
<![CDATA[Mulia, Dipa]]>
<![CDATA[ Jurnal Manajemen Vol 23, No 3 (2019): October 2019 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (495.14 KB)
|
DOI: 10.24912/jm.v23i3.570
<![CDATA[This study aims to distinguish the risks perceived by the millennial generation and the risks perceived by baby boomer generations when transacting online. The number of samples used in this study was one hundred thirty-five respondents. Criteria for respondents are people who have done online transactions in the generation being studied. This study uses a discriminant analysis conducted by a study of three types of risk perceived by respondents, product risk, financial risk, and shipping risk. The result showed there are statistically significant differences in the risks perceived by the millennial generation and the baby boomer generation.]]>
<![CDATA[Strategy to Maintain the Cinema Industry in the Middle of Development of Internet Technology ]]>
<![CDATA[Muchsin Saggaff Shihab, Dipa Mulia,]]>
<![CDATA[ Jurnal Manajemen Vol 24, No 1 (2020): February 2020 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/jm.v24i1.634
<![CDATA[Internet technology has been utilized in many sectors of business including in the film industry. People are using internet technology to replace the newspaper and television and also creating a new platform (computer, cellular phone and other types of gadget) to watch a film, it threats the cinema industry. This research aims to formulate the strategy of cinema industry to survive in the middle of internet technology. The motive of cinema-goers to watch the film becomes the main issue in this research. The influence of information, personnel film, word of mouth and cinema-quality to cinema-goers are evaluated. Hundred and twenty-eight cinema-goers involved as respondents. Structure Equation Modelling (SEM) is used to analyze the data. The research revealed that the cinema-goers had a specific expectation of the cinema industry that cannot be replaced by internet technology.]]>
<![CDATA[The Role of Government Control on Consumer Behavior to be Environmentally Oriented ]]>
<![CDATA[Muchsin Saggaff Shihab, Dipa Mulia,]]>
<![CDATA[ Jurnal Manajemen Vol 25, No 3 (2021): October 2021 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/jm.v25i3.759
<![CDATA[Consumer orientation towards Green Products or environmentally friendly products is one of the supporting factors for business continuity (business sustainability). Consumer behavior in choosing a product is primarily determined by several things such as available product design, consumer knowledge, government control over consumers and producers. The role of the Government, Consumers and Producers together forms consumers' character in selecting the products to be consumed; therefore, the part of these three elements becomes essential to study. This study focuses on the role of government control, considering that other variables, namely consumers and producers, have been widely discussed in previous research studies. This study involved 210 respondents who live in Jakarta and surrounding areas. The selection of respondents was carried out by purposive sampling method with the criteria of respondents being groups of people who buy products for their own needs (not for resale). Data analysis was performed using Structure Equation Modeling - Partial Least Square (SEM-PLS). The results revealed that Government Control and Product Design had a direct and significant impact on consumer behavior, while consumer knowledge indirectly affected consumer behavior.]]>
<![CDATA[Industrial 4.0 of Service and Manufacturing in Java-Indonesia: Level of Implementation ]]>
<![CDATA[Dewi Nusraningrum]]>;
<![CDATA[Salmi Mohd. Isa]]>;
<![CDATA[Dipa Mulia]]>
<![CDATA[ Operations Excellence: Journal of Applied Industrial Engineering Vol 13, No 1, (2021): OE March 2021 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/oe.2021.v13.i1.005
<![CDATA[The application of industry 4.0 has been doing in many countries in the world today even some developed countries have headed to industry 5.0, nevertheless in Indonesia there are still many companies that have not implemented industry 4.0. This research aims to find out the extent of the implementation of industry 4.0 in Indonesia, especially the industry located on the island of Java.The industry 4.0 aspects as a benchmark of differentiator from previous industrial developments is worth scrutinized to know its application levels in the service and manufacturing industries. Although many industries still combine their operating system between the 4.0 industry and conventional operating systems. The populations are the services and manufacturing companies. The data was obtained by using a questionnaire distributed online to respondents with a purposive sampling method. The data was grouped according to The level of implementation and is centered. The calculation and percentage results demonstrate that the level of implementation of the 4.0 industry with a technology base in service companies and manufacturing companies are at a managed level. It illustrates that the companies being researched have not been fully on the demands of the 4.0 industry.]]>
<![CDATA[UKURAN TOKO DAN HOMOGENITAS BARANG DAGANGAN PENGARUHNYA TERHADAP DAYA TARIK TOKO TERHADAP KONSUMEN ]]>
<![CDATA[Dipa Mulia]]>
<![CDATA[ Jurnal Manajemen Vol. 19 No. 3 (2015): October 2015 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/jm.v19i3.32
<![CDATA[Munculnya toko toko baru biasanya menimbulkan “pergerakan konsumen†dari satu toko yang sudah ada kepada toko yang baru muncul. Toko toko yang letaknya saling berdekatan saling mempengaruhi satu sama lain dalam memperebutkan konsumen yang sama sehingga dapat dikatakan bahwa kinerja toko secara keseluruhan menjadi tidak efisisien. Model Elektrostatik atau Model Coulomb yang diperkenalkan oleh ahli Fiska abad 18, Charles Augustine de Coulomb dapat digunakan dalam menganalisis pengaruh toko terhadap konsumennya sehingga dapat dibuatkan desain toko agar kinerjanya menjadi efisien. Makalah ini dibuat melalui riset diskriptif dengan menggunakan pendekatan kuantitatif dengan mengambil sampel 5 buah toko dengan ukuran dan jenis yang berbeda. Responden diambil sebanyak 60 orang per toko dengan total responden sebanyak 300 orang. Hasil penelitian menunjukkan bahwa  besar ukuran toko  dan keragaman produk yang dijual mempengaruhi daya tarik toko terhadap konsumen.Introducing new store to customer usually create the “customer shift†from the existing store to the new one. When the new store is located nearby the existing one, the shifting could not be avoided; it means the efficiency of store is becoming less than before. In order to optimize the efficiency of store the distance between stores should be managed. This paper implements theClassic Model of Electrostatic Forces that also known as Model of Coulomb.The Model was promoted by France Physicist, Charles Augustine de Coulomb, in 18th Century. The attractiveness of store to customer is represented by the electrostatic force on the Model. This paper is a descriptive research with a quantitative approach; the object of research is 5 (five) stores with different types in term of size and product offered. There were 60 qualified respondents selected on each store, in total it was 300 respondents. The result of the research tells that the size of store and the homogeneity of product offered are influencing the attractiveness ofthe store to the customer.]]>
<![CDATA[The Differences in Risk Perception between Millennials and Baby Boomers in Online Transactions ]]>
<![CDATA[Dipa Mulia]]>
<![CDATA[ Jurnal Manajemen Vol. 23 No. 3 (2019): October 2019 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/jm.v23i3.570
<![CDATA[This study aims to distinguish the risks perceived by the millennial generation and the risks perceived by baby boomer generations when transacting online. The number of samples used in this study was one hundred thirty-five respondents. Criteria for respondents are people who have done online transactions in the generation being studied. This study uses a discriminant analysis conducted by a study of three types of risk perceived by respondents, product risk, financial risk, and shipping risk. The result showed there are statistically significant differences in the risks perceived by the millennial generation and the baby boomer generation.]]>
<![CDATA[The Role Of Government Control On Consumer Behavior To Be Environmentally Oriented ]]>
<![CDATA[Dipa Mulia]]>;
<![CDATA[Muchsin Saggaff Shihab]]>
<![CDATA[ Jurnal Manajemen Vol. 25 No. 3 (2021): October 2021 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/jm.v25i3.759
<![CDATA[Consumer orientation towards Green Products or environmentally friendly products is one of the supporting factors for business continuity (business sustainability). Consumer behaviour in choosing a product is primarily determined by several things such as available product design, consumer knowledge, government control over consumers and producers. The role of the Government, Consumers and Producers together forms consumers' character in selecting the products to be consumed; therefore, the part of these three elements becomes essential to study. This study focuses on the role of government control, considering that other variables, namely consumers and producers, have been widely discussed in previous research studies. This study involved 210 respondents who live in Jakarta and surrounding areas. The selection of respondents was carried out by purposive sampling method with the criteria of respondents being groups of people who buy products for their own needs (not for resale). Data analysis was performed using Structure Equation Modeling - Partial Least Square (SEM-PLS). The results revealed that Government Control and Product Design had a direct and significant impact on consumer behaviour, while consumer knowledge indirectly affected consumer behaviour.]]>
<![CDATA[The Strategy To Increase The Purchase Intention Of Unpacked Products ]]>
<![CDATA[Dipa Mulia]]>;
<![CDATA[Muchsin S. Shihab]]>
<![CDATA[ Jurnal Manajemen Vol. 27 No. 1 (2023): February 2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24912/jm.v27i1.1039
<![CDATA[Consumer orientation toward Green Products or environmentally friendly products is one of the supporting factors for business continuity. The Green Product in this study is a refill product without packaging (unpacked product). Consumer behaviour in choosing Green Products is part of Pro-Environmental Behavior (PEB) which is largely determined by several things. This study raises several aspects: knowledge, economics, supporting facilities, packaging of the product, and environmental attitude. This research involved 124 respondents who live in Jakarta and surrounding areas. The selection of respondents was carried out by purposive sampling method, with the criteria of respondents being groups of people who were aware of the existence of refillable products without packaging. Data analysis was carried out using Structure Equation Modeling – Partial Least Square (SEM-PLS). The research reveals that all independent variables have a significant effect except for economic aspects.]]>
<![CDATA[Kelemahan Penggunaan Pemasaran secara Elektronik dan Strategi untuk Mengatasinya di Kelurahan Meruya Selatan ]]>
<![CDATA[Mulia, Dipa]]>
<![CDATA[ Jurnal Pengabdian Masyarakat AbdiMas Vol 11, No 01 (2024): Jurnal Pengabdian Masyarakat Abdimas ]]>
Publisher : <![CDATA[Universitas Esa Unggul ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47007/abd.v11i01.8197
<![CDATA[Program Pengabdian kepada Masyarakat (PkM) tahun 2024 ini dilaksanakan di Kelurahan Meruya Selatan dengan mengambil topik hambatan hambatan yang dialami masyarakat ketika menggunakan Pemasaran secara Elektronik (e-marketing) dan Perdangangan secara Elektronik (e-commerce) . Hambatan ini sangat mempengaruhi pemanfaatan teknologi Pemasaran secara Elektronik dan Perdangangan secara Elektronik yang diyakini dapat mempermudah dan meningkatkan efisiensi aktivitas masyarakat. Program ini memberikan masukan dan tambahan wawasan kepada masyarakat untuk dapat mengatasi hambatan tersebut sehingga teknologi yang berbasis internet ini dapat digunakan secara maksimal. Hambatan utama peserta adalah akses terhadap pemasaran dan pendanaan. Teknologi internet diyakini dapat menyelesaikan hambatan para peserta, sehingga hambatan penggunaan internet perlu diatasi]]>
