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All Journal OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Jurnal Pengabdian Masyarakat AbdiMas Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Jurnal Manajemen Dinasti International Journal of Digital Business Management BERNAS: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Business Analytics (IJBA)
Dipa Mulia
Universitas Mercu Buana, Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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INCREASING THE VISITS AND RETAINING E-LOYALTY TOWARDS WEBSITE Candra Diana, Elsa; Mulia, Dipa
Dinasti International Journal of Management Science Vol. 2 No. 2 (2020): Dinasti International Journal of Management Science (November - December 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v2i2.614

Abstract

The growth of users and transactions through e-commerce create its own phenomenon of fluctuating visits on website. Its was valuation regarding how often the website being visited or attracts that attention from visitors. This could be measured by examining those influences from customer interface quality, customer satisfaction and switching cost towards E- loyalty on the use of e-commerce website. Research data obtained through a questionnaire that distributed to 150 respondents by Structural Equation Modeling test method of IBM SPSS AMOS 22. All Results show that Customer Interface Quality has capable to provide positive and significant impact towards e-loyalty, as well as Customer Satisfaction which partially or as a mediate variable for Quality Customer Interface that also signs positive and significant influence over it. From these result tells that Switching Cost does not had significant influence or either partially as a mediator to e-loyalty. Customer Satisfaction is most influential variable to e-loyalty on website visits.
Are smartphone buyers being rational? Mulia, Dipa; Muchsin Saggaff Shihab
Dinasti International Journal of Digital Business Management Vol. 4 No. 5 (2023): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i5.1984

Abstract

This research is related to consumer behavior when purchasing a smartphone one of product that is closely related to technology. The purpose of this study is to determine marketing strategies by analyzing consumer behavior both rational aspect and emotional aspects. The independent variables represent rational aspect are technology, price perception, e-WoM, while emotional aspect represented by Emotion variable, and Trust is selected as a mediator variable of rational aspect. As the dependent variable is the intention to buy a smartphone. This research is a quantitative research, the sample used in this study was taken by purposive sampling method with the criteria of the respondent is smartphones users. The number of samples in this study is 338 respondents. The analysis used in the research uses structure equation modeling (SEM) to test the hypotheses in the proposed research model.
Factors that Influence Intention to use Mobile Banking Setiawan, Steffi Odelia; Dipa Mulia
Dinasti International Journal of Digital Business Management Vol. 4 No. 5 (2023): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i5.2017

Abstract

The increase in internet penetration in Indonesia which has reached 77.02% is not in line with the growth of Bank Mandiri mobile banking users to the number of customers which is still low. This study evaluates perceived ease of use, trust, compatibility, security, and convenience on intention to use m-banking with the mediation of perceived usefulness. This study distributed online questionnaires collected through social media and obtained 210 respondents in the Jabodetabek area. This research method uses quantitative with the Partial Least Square (PLS) - Structural Equation Modeling (SEM) method using the Smart PLS 3.0 program. The results state that perceived usefulness affects intention to use m-banking, perceived ease of use and trust affect perceived usefulness. Perceived usefulness variables can mediate perceived ease of use and trust in intention to use m-banking.
Factors that Influence the Purchase Intention of Luxury Fashion Mulia, Dipa; Salsabila Asyifa
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2258

Abstract

Abstract: Sales of luxury fashion are growing rapidly in Indonesia. Competition from well-known brands is tight, so a separate strategy is needed to build interest in buying this luxury fashion. Consumer behavior in buying luxury goods has its uniqueness, the same thing also happens in interest in purchasing luxury fashion. Consumer purchase intention is influenced by emotional and rational aspects. The main purpose of this research is to formulate the strategy to develop costumer purchase intention of luxury fashion. This research conveys the influence of emotional aspects, namely the influence of brands, experiences, and hedonic behavior, and the influence of rational aspects which include product quality, price, and information, in influencing consumer buying interest in luxury fashion. The research is a quantitative study involving 125 consumers with the criteria of having purchased luxury fashion. The research results show that hedonic behavior, price, and information do not significantly influence consumer buying interest, while product quality, experience, and brand significantly influence consumer buying interest.
Analysis of The Effect of Perceived Price, Social Media Review, Brand Image, And Word of Mouth on The Re-Purchase Intention Sari, Anindita Musthika; Mulia, Dipa
Dinasti International Journal of Management Science Vol. 6 No. 4 (2025): Dinasti International Journal of Management Science (March - April 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i4.4247

Abstract

The purpose of this study is to understand the drivers underpinning repurchase intention by analyzing the influence of perceived price, social media review, brand image, and word of mouth on the repurchase intention of Pond's Age Miracle. In addition, the cognitive-affective attitude is explored as a mediating variable in this research, which encompasses consumers' rational assessments and emotional attachment to the product. This dual-process mechanism allows for further understanding of the implications of consumer perception and emotion concerning their purchasing behavior. A quantitative approach was adopted to analyze the relationships. Data were collected from 350 respondents who had previously bought or were at least considering buying Pond's Age Miracle. The Structural Equation Model was used to analyze the direct and indirect relationships between the variables, capturing a whole understanding of the associations. The results confirm that perceived price, social media reviews, brand image, and word of mouth are antecedents to consumer repurchase intention. More specifically, a strong brand image and favorable social media reviews enhance consumer trust and further encourage brand loyalty. Furthermore, word of mouth acts as an essential factor in influencing purchase decisions, as consumers are more likely to trust recommendations from peers before purchasing skincare products. Moreover, perceived price is important in this regard, as the consumer is looking for a product that is worthy in terms of price and quality. Cognitive-affective attitude is also an important mediating variable that underlines the influence of these factors on repurchase intention. Thus, consumers consider both logic, such as price and reviews, as well as emotional attachment to the brand, strengthening their intention to repurchase.
The Influence of Social Media Marketing on Online Shopping Purchase Decisions at PT Chipo Niaga Indonesia Putra, Mahrezha Nugraha; Mulia, Dipa
Dinasti International Journal of Digital Business Management Vol. 6 No. 1 (2024): Dinasti International Journal of Digital Business Management (December 2024 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i1.3865

Abstract

Social media marketing in this digital era is widely recognized as an effective tool for connecting with potential customers. PT Chipo Niaga Indonesia is a company specializing in import services from China to Indonesia and has experienced a decline in purchases from 2021 until 2023. This study aims to investigate the influence of various factors on the purchase decisions of PT Chipo Niaga Indonesia's customers. These factors included social media marketing, e-service quality, website quality, perceived price, and trust as an intermediary on purchase decisions of PT Chipo Niaga Indonesia. A quantitative research method using Partial Least Square Structural Equation Modeling 3.0 was employed, surveying 125 consumers of PT Chipo Niaga Indonesia. The findings revealed a surprising result that social media marketing does not significantly impact purchase decisions. These findings suggest that while social media is a popular platform, other factors play more dominant roles in shaping purchase decisions within the context of PT Chipo Niaga Indonesia.
Factors Influencing Purchase Intention Through Tokopedia Dewi Untari Ratna Ningsih; Dipa Mulia
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15291

Abstract

This study investigates factors influencing purchase intention on Tokopedia, focusing on brand image, e-service quality, online customer reviews/ratings, and the mediating role of e-trust. Using a quantitative method with PLS-SEM, data from 203 Tokopedia users were analyzed. Results show that brand image and online reviews/ratings do not directly affect purchase intention, while e-service quality has a significant positive impact. Brand image does not significantly influence e-trust, and e-trust itself does not significantly affect purchase intention. E-trust does not mediate the effects of brand image or e-service quality on purchase intention but significantly mediates the relationship between online reviews/ratings and purchase intention. These findings highlight the importance of service quality and credible customer reviews/rating in enhancing purchase intention.
Strategies to Increase Customer Purchase Intention of an E-Commerce Platform Mulia, Dipa
Dinasti International Journal of Digital Business Management Vol. 7 No. 1 (2025): Dinasti International Journal of Digital Business Management (December 2025 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v7i1.6141

Abstract

This study examines strategies to increase purchase intention on e-commerce platforms in Indonesia, with a specific focus on the under-explored role of governance. The research examines the direct and indirect effects (mediated by trust) of e-service quality, customer reviews, governance, and trust on purchase intention. Using a quantitative approach, data were collected from 200 Indonesian e-commerce consumers via questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that governance, e-service quality, and trust have significant direct effects on purchase intention. However, trust fully mediates only the relationship between customer reviews and purchase intention, and does not act as a mediator for e-service quality or governance. The findings suggest that to enhance purchase intention, platform managers should prioritize improving both governance mechanisms and e-service quality directly, while also leveraging customer reviews to build consumer trust.
The Influence of Green Hotel Policy and CSR on Interest in Staying at Hotels Dipa Mulia; Nia Kusuma Wardhani
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.4971

Abstract

This study aims to evaluate the influence of Green Hotel Policies and Corporate Social Responsibility (CSR) on consumers' intention to stay at the hotel, considering the mediating role of Trust. The research method employed a questionnaire distributed to 100 respondents who frequently stay at hotels, with data analysis conducted through validity tests, reliability tests, and hypothesis testing. The results indicate that Green Hotel Policies and CSR have a positive and significant influence on the intention to stay, both directly and through Trust. CSR has a more dominant influence (coefficient 0.516) compared to Green Hotel Policies (coefficient 0.318). Additionally, Trust is proven to be an effective intervening variable in strengthening the relationship between Green Hotel Policies and CSR with the intention to stay. These findings support the importance of implementing environmentally friendly policies and sincere, consumer-relevant CSR programs to enhance trust and the intention to stay. This study also highlights differences in consumer perceptions of sustainability practices, where education and clear communication are key to reducing skepticism
Implementasi Etika Bisnis untuk Bisnis yang Berkelanjutan Mulia, Dipa; Hariadi, Agustinus
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v7i2.17200

Abstract

Pelaksanaan Program Pengabdian Kepada Masyarakat bertujuan untuk membantu Permai (Organisasi Masyarakat Indonesia), yaitu sebuah Lembaga Swadaya Masyarakat (LSM) yang berkedudukan di Penang - Malaysia. Lembaga ini memiliki visi untuk meningkatkan kesejahteraan masyarakat Indonesia yang berdomisili di Penang dan juga masyarakat asli Pulau Penang yang telah lama berinteraksi dan berbaur dengan masyarakat Indonesia. Peningkatan kesejahteraan ini dapat dicapai baik melalui peningkatan keterampilan masyarakat untuk mendapatkan pekerjaan yang layak maupun peningkatan kapabilitas usaha kecil yang digeluti sebagian masyarakat di Penang. Hasil dari kegiatan ini berupa rekomendasi kepada masyarakat di bawah bimbingan Lembaga Swadaya Masyarakat Permai, di mana rekomendasi tersebut diperoleh berdasarkan data kondisi masyarakat dan analisis ilmiah. Program Pengabdian Kepada Masyarakat ini cukup substansial mengingat mayoritas masyarakat Indonesia di Penang bekerja di sektor industri jasa dan manufaktur serta merupakan pengusaha kecil.
Co-Authors Candra Diana, Elsa Dewi Nusraningrum Dewi Untari Ratna Ningsih Hariadi, Agustinus Muchsin S. Shihab Muchsin Saggaff Shihab Muchsin Saggaff Shihab Nia Kusuma Wardhani Putra, Mahrezha Nugraha Salmi Mohd. Isa Salsabila Asyifa Sari, Anindita Musthika Setiawan, Steffi Odelia