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All Journal JCES (Journal of Character Education Society) Community Education Engagement Journal
Sibagariang, Rina D'rita
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Education

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PENINGKATAN PEMASARAN PRODUK HOME INDUSTRY KELOMPOK JAYA BERSAMA KABUPATEN BENGKALIS Sibagariang, Rina D'rita; Hendrizal, Andri; Mulyani, Isma; Simarmata, Asmika H.; Fajri, Nur El
JCES (Journal of Character Education Society) Vol 8, No 2 (2025): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jces.v8i2.27143

Abstract

Abstrak: Kelompok Jaya Bersama menghadapi kendala dalam memasarkan produk home industry mereka. Kegiatan pengabdian ini bertujuan untuk meningkatkan pengetahuan dan keterampilan anggota kelompok Jaya  Bersama dalam bidang pemasaran digital. Fokus utama kegiatan ini adalah pengembangan kemampuan anggota dalam memanfaatkan platform digital marketing, seperti instagram guna memasarkan produk home industry yang tidak hanya mendukung ekonomi lokal tetapi juga berkontribusi pada konservasi lingkungan. Kegiatan ini dilaksanakan di Desa Pangkalan Jambi, Kabupaten Bengkalis, pada tanggal 14 Juni 2024, dengan rangkaian pelatihan yang meliputi manajemen usaha, pemasaran digital, dan pengelolaan media sosial. Diharapkan setelah pelatihan ini, anggota kelompok mampu mengembangkan strategi pemasaran yang lebih efektif sehingga produk mereka lebih dikenal luas dan pendapatan dari penjualan meningkat.Abstract:  The Jaya Bersama group faces challenges in marketing their home industry products. This community service activity aims to improve the knowledge and skills of Jaya Bersama group members in the field of digital marketing. The main focus of this activity is to enhance the members ability to utilize digital marketing platforms, such as Instagram, to promote home industry products that not only support the local economy but also contribute to environmental conservation. This activity was held in Pangkalan Jambi Village, Bengkalis Regency, on June 14, 2024, with a series of training sessions covering business management, digital marketing, and social media management. It is expected that through this training, group members will be able to develop more effective marketing strategies, thereby increasing product recognition and boosting sales revenue.
Sosialisasi Gemar Makan Ikan Di Sekolah Dasar Negeri 015 Teratak Buluh Kabupaten Kampar Sibagariang, Rina D'rita
Community Education Engagement Journal Vol. 1 No. 2 (2020): April
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/ceej.v1i2.4655

Abstract

ABSTRACT Indonesia as a maritime country, has diversity of fish and abundant fish production. The level of fish consumption decreases with the amount of meat on the market. The reduced interest of students in consuming fish is a problem today. Gemarikan socialization aims to campaign, inform and invite students to eat fish and to know fish diversification, and is expected to be able to increase students interest in consuming fish. Participants in this activity were teachers and students of SD Negeri 015 Teratak Buluh, Siak Hulu District, Kampar Regency. The methods used are lectures, question and answer, games and eating nuggets together. It is hoped that students will like to eat fish and consume more fish than before and students will also be familiar with fish diversification products.
Co-Authors Andri Hendrizal Asmika Harnalin Simarmata Mulyani, Isma Nuraini El Fajri