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All Journal Lingua Cultura JLA (Jurnal Lingua Applicata) Interference: Journal of Language, Literature, and Linguistics International Journal of Educational Research Excellence (IJERE)
Muam, Ahmad
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Effectiveness of Blended Learning in Improving Students’ Workplace Communication Skills: A Case Study on Olive Website Test Result Tyas, Agnes Siwi Purwaning; Muam, Ahmad; Sari, Yohana Ika Harnita; Dewantara, Cisya
Lingua Cultura Vol 14, No 1 (2020): Lingua Cultura (In Press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/lc.v14i1.6130

Abstract

The research aimed to investigate the effectiveness of using blended-learning instruction in improving students’ communication skills at Sekolah Vokasi Universitas Gadjah Mada. They were required to take the Test of English for Vocational Students (TEVOCS) and it indicated that there was a gap between listening and speaking ability as presented in the test scores. To support the improvement of both skills, blended-learning instruction was designed and carried out in the forms of online listening activities via Online Listening for Individual Practice (OLIVE) website and offline meeting for speaking activities. The research used experimental research, which referred to the results of pre-test and post-test scores of the group. The participants of the research were 275 students from three departments of Sekolah Vokasi Universitas Gadjah Mada; Language, Arts, and Cultural Management department; Engineering department; as well as Economic and Business department academic year 2019/2020. The pre-test and post-test scores show improvement in students’ performance in both skills. The result of the t-test also shows that there is significant improvement after the application of blended-learning instruction.
An Analysis of Gender Representation In English Language Advertisements In Indonesia: A Corpus-Based Study Nugraha, Cisya Dewantara; Muam, Ahmad; Supriyono, Supriyono
Interference: Journal of Language, Literature, and Linguistics Vol 4, No 2 (2023): INTERFERENCE
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/interference.v4i2.45728

Abstract

Abstract. The portrayal of gender in advertising has a significant impact on societal gender norms and roles. This study analyses gender portrayals in TikTok advertisements for various products and services. A random sample of 1000 TikTok advertisements for food and beverages, fashion, technology, and finance in the English language was examined. The investigation assessed the gender, functions, and commercial language of characters. The study employed corpus and quantitative analysis. AntConc corpus analysis software was used to capture the data. The research discovered that Indonesian online marketing perpetuates gender stereotypes, specifically by depicting women as passive houseworkers. However, masculine characters were frequently portrayed as aggressive and dominant. The gender representation of products and services varied. Even in English advertisements, the findings shed light on the complexities of gender portrayal in Indonesian internet marketing. Advertisements narrated in English may reflect more egalitarian attitudes on the part of ad creators, but male and female roles continue to imply gender inequality. This highlights the importance of gender equality in online marketing awareness and partnership in Indonesia. To promote diversity and gender equality across all product categories, advertisers and corporations must analyze their promotional language thoroughly. This study also highlights the need for larger sample sizes and additional data in order to completely comprehend gender representation patterns in Indonesian online marketing. The study emphasizes the significance of combating gender stereotypes and promoting gender equality and diversity in global media. Keywords: English, Gender Representation, Online Advertisement, Corpus Analysis, Tiktok
Applied Linguistics in Public Relations: Bibliometric and Thematic Trends in an Evolving Research Field Muam, Ahmad; Lugman, Erizal; Binti Ishak, Nurhamizah
International Journal of Educational Research Excellence (IJERE) Vol. 5 No. 1 (2026): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijere.v5i1.1637

Abstract

This study aims to map and interpret the intellectual structure, thematic evolution, and research trends at the intersection of applied linguistics and public relations over the past decade. The primary objective is to identify key authors, influential sources, dominant themes, and methodological shifts that characterize this emerging interdisciplinary field. Bibliometric data were retrieved from the Scopus database, covering peer-reviewed journal articles published between 2016 and 2025 that explicitly address both applied linguistics and public relations. Using Biblioshiny (Bibliometrix) for performance indicators, collaboration networks, thematic maps, and keyword co-occurrence, and NVivo 12 for qualitative content analysis, this study integrates quantitative and qualitative approaches to provide a comprehensive understanding of the field’s evolution. The results reveal a significant increase in publication output and thematic diversification, indicating rapid intellectual growth. Five dominant thematic clusters were identified: AI and Natural Language Processing (NLP), Digital and Social Media Communication, Health Communication, Discourse and Organizational Communication, and Cross-Cultural Communication. A strong methodological shift toward computational linguistics, big data analytics, and sentiment analysis is evident, accompanied by growing attention to ethics, transparency, and trust in digital public discourse. Emerging frontiers include AI-driven communication modeling, crisis discourse in digital media, multilingual brand communication, and ethnolinguistic perspectives on organizational trust.
DECONSTRUCTING BEAUTY STANDARDS: A CRITICAL DISCOURSE ANALYSIS OF SOCIAL MEDIA BEAUTY PRODUCT PROMOTION Muam, Ahmad; Azahra, Ardania Nur Raihan Rizka; Ishak, Nurhamizah Binti
JLA (Jurnal Lingua Applicata) Vol 9, No 1 (2025)
Publisher : DBSMB, Vocational College of Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jla.113442

Abstract

This study investigates how two Indonesian beauty brands, Luxcrime and Wardah, construct and communicate idealized beauty standards through the interaction of linguistic and visual modes in their digital promotion. Using a multimodal discourse analysis (MDA) approach, the research integrates Fairclough’s Critical Discourse Analysis, Martinec and Salway’s image–text relations, and Naomi Wolf’s Beauty Myth to examine how vocabulary, tone, visual composition, and discursive patterns contribute to the normalization of aesthetic ideals. Textual analysis reveals that both brands employ evaluative adjectives, affective tone, and dedicated terminology to portray beauty concept. Luxcrime employs “natural perfection” through intimate, influencer-like language that frames self-improvement as self-care, while Wardah highlights rapid, technologically driven transformation through scientific claims such as biomimetic peptide and RadicareTM Gold Oil. Visual analysis shows that both advertisements use pastel palettes, soft lighting, and polished imagery to reinforce narratives of flawlessness, purity, and youthfulness. At the discursive level, both brands propose postfeminist, neoliberal, and wellness ideologies, presenting empowerment as a consumer choice while subtly reinforcing the inadequacy of natural skin. Lastly, in social practice analysis, these advertisements reproduce Indonesian cultural norms that privilege smooth, radiant skin, while simultaneously embedding global beauty discourses within digital consumer culture. The findings highlight that although Luxcrime and Wardah differ in stylistic strategies, emotional intimacy versus scientific efficiency, they ultimately sustain the same ideological construction of beauty as a moral obligation and commodified identity
Co-Authors Agnes Siwi Purwaning Tyas, Agnes Siwi Purwaning Azahra, Ardania Nur Raihan Rizka Binti Ishak, Nurhamizah Dewantara, Cisya Ishak, Nurhamizah Binti Lugman, Erizal Nugraha, Cisya Dewantara Supriyono Supriyono Yohana Ika Harnita Sari