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All Journal Agriecobis : Journal of Agricultural Socioeconomics and Business International Journal of Social Service and Research
Indriyanti, Ima Yunita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Faktor Bauran Pemasaran terhadap Keputusan Pembelian Minuman Kopi Banaran 9 di Coffee and Tea Colomadu Indriyanti, Ima Yunita; Irianto, Heru; Sundari, Mei Tri
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol 2, No 1 (2019): Maret
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (797.753 KB) | DOI: 10.22219/agriecobis.Vol2.No1.47-57

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor bauran pemasaran yang dipertimbangkan konsumen serta variabel yang paling dipertimbangkan dalam pembelian produk minuman kopi pada Banaran 9 Coffee and Tea Colomadu, Kabupaten Karanganyar. Variabel yang digunakan dalam penelitian ini terdiri dari 22 variabel. Metode dasar penelitian ini adalah deskriptif dan analitis. Penentuan lokasi dilakukan secara purposive. Metode pengambilan sampel adalah purposive sampling dan jumlah sampel ditetapkan lima kali jumlah variabel. Dengan demikian, penelitian ini mengambil sampel yang digunakan sebanyak 110 orang Metode analisis yang digunakan adalah analisis faktor. Hasil penelitian analisis faktor menunjukkan bahwa terdapat 22 variabel dan tercakup dalam tujuh faktor utama yang membentuk keputusan pembelian. Faktor tersebut berdasarkan prioritasnya adalah faktor produk 24,042%; faktor promosi 10,507%; faktor proses  9,913; faktor orang 8,845%; faktor bukti fisik 5,815%; faktor tempat 5,815% dan faktor harga 4,916%. Sedangkan variabel yang paling dipertimbangkan dengan melihat nilai factor loading tertinggi yaitu variabel rasa dengan nilai factor loading 0,929.
Analysis of Consumer Repurchase Intent on Organic Vegetable Products in the Modern Market Indriyanti, Ima Yunita; Irianto, Heru; Kusnandar, Kusnandar
International Journal of Social Service and Research Vol. 4 No. 01 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i01.674

Abstract

This research explores the commercial value of vegetables, especially in the context of consumers' need for sustainable vegetables, especially during the COVID-19 pandemic. The main focus is on organic vegetables, which are considered to have higher nutritional value and are free from harmful chemicals. Using the Theory of Planned Behavior approach, this study shows that attitudes, subjective norms, and perceptions of behavioral control influence the intention to repurchase organic vegetable consumers in Surakarta City. Other variables analyzed involve perceived value and customer satisfaction. This research method is quantitative associative, involving 130 respondents aged 20-60 years who have bought organic vegetable products in Surakarta City. Analysis of data utilizing Structural Equation Modeling (SEM) through smartPLS 3.0 revealed positive influences of attitudes, subjective norms, perceptions of behavioral control, and customer satisfaction on the intention to make repeat purchases. Perceived value and customer satisfaction also influence positive attitudes towards organic vegetables. However, the findings showed that perceived value did not have a positive influence on repurchase intent. Based on the results of the study, practical suggestions include increasing public information about the benefits of organic vegetables, expanding availability in markets or supermarkets, and actively promoting the health and environmental advantages of organic vegetable consumption. This effort is expected to strengthen consumer confidence and encourage the intention to repurchase organic vegetables in Surakarta City.
Co-Authors Heru Irianto kusnandar kusnandar Mei Tri Sundari