Article Per Year (5 Year)
p-Index From 2020 - 2025
1.376
P-Index
This Author published in this journals
All Journal Humaniora Jurnal Studi Pemerintahan Jurnal Manajemen Teknologi Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Ilmu Komunikasi International Research Journal of Business Studies (E-Journal) Journal of Entrepreneurship, Management and Industry (JEMI) Jurnal Desain Jobmark: Journal of Branding and Marketing Communication International Journal of Entrepreneurship, Business, and Creative Economy Da'watuna: Journal of Communication and Islamic Broadcasting
Bambang Sukma Wijaya
Bakrie University
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 37 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Da'watuna: Journal of Communication and Islamic Broadcasting

 1 
Branderpreneurship Framing Analysis of ALMAZ Friedchicken Ika Nur Fitriani; Bambang Sukma Wijaya; Eli Jamilah Mihardja
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i3.8313

Abstract

Often, crispy fried chicken UMKM focuses on developing brand value in building a business, recently Indonesia has been busy with Al Baiknya Indonesia crispy chicken, namely Almaz Chicken. This article makes a study of Almaz Chicken's entrepreneurship-based brand development strategy using the BFA or Brandpreneurship Framing Analysis methodology approach. BFA is systematically able to find and explain value development strategies according to the elements in BrandCoVD or Brandpreneurship's Circle of Values Development, namely identifying, creating, conveying, communicating, maintaining, evaluating and renewing values. This study uses data triangulation to strengthen the author's research results. This triangulation technique is used to ensure that the data collected from various sources and methods is truly valid. Data triangulation consists of several types, namely First, Source Triangulation, which uses various data sources to verify and ensure the truth of the research results. Secondary data sources consist of research journals, literature studies such as printed books, digital books, scientific articles and online news, and primary data sources, namely in-depth interviews. Almaz Friedchicken's strategy in evaluating market trends and lifestyles to become input and considerations for sustainable development is inseparable from Abuya Group's long experience in terms of the head or competence and capacity of the BODs, namely Okta Wirawan, Bram Dwi Raditya and Wawan Ibra who have been close friends since college, building professional careers and ups and downs with 7 brands in Abuya Group, newcomers without a TV marketing budget, can benefit from the momentum of the McDonald's and KFC boycott, which the public sees as related to Israel. Almaz uses social media, using storytelling techniques, to attract the attention of potential consumers who will carry out post-boycott agitation. Almaz is a new choice for crispy chicken fans.
Co-Authors Dessy Kania Dianingtyas M. Putri Dianingtyas M. Putri Eli Jamilah Mihardja Faruk, Faruk Hermin Indah Wahyuni Ika Nur Fitriani Suharyanti Suharyanti Suryaman, Inge Salsabila Tuti Widiastuti Yuliarosa, Riska