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All Journal VCD (Journal of Visual Communication Design) Jurnal Dimensi DKV Seni Rupa dan Desain Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Jurnal Vicidi
Pramesti Saniscara
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Journal : Jurnal Vicidi

 1 
Pengembangan Fungsi Clay Sebagai Pengharum Mobil Yovita Gunawan; Pramesti Saniscara
Jurnal Vicidi Vol. 8 No. 2 (2018): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v8i2.742

Abstract

“Craftivity” is a business engaged in the creative industry that make orproduce toys made from clay shaped figure and has a function as car fragrances. Currently no one has sold clay based figures that have car fragrances function. So the purpose of this study is to find out the target market demand. Using Quantitative and qualitative research methods. What we get is that most of the consumers agree on custom product figures that suit their own desires to add car fragrances functionality. This can be a business opportunity for craftivity. 
PERANCANGAN BRAND IDENTITY DAN PROMOSI INBOX Jessica Stevie Lokito; Pramesti Saniscara
Jurnal Vicidi Vol. 6 No. 2 (2016): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v6i2.1062

Abstract

Inbox is a new business venture in the field of culinary business, specifically in light snacks, such as chocolate, that could be given as gift on special occasions. As a new company, Inbox requires brand identity and promotion strategy in order to raise the market’s awareness of the brand. In order to create a media promotion that is in accordance with the concept and the intended market’s characteristics, the design is done through research using quantitative research methods and will be supported with literature studies as secondary data. Therefore, this research uses the theories in the field visual communication design on brand identity and promotional media.
Perancangan Bisnis Buku Komik Sejarah Manga Tulus Deborah; Pramesti Saniscara
Jurnal Vicidi Vol. 8 No. 1 (2018): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v8i1.1135

Abstract

This Japanese / manga comic book history book gives reference to image style techniques, and introduces the early Japanese comics. The purpose of this research is to find out how to design the content of Japanese history books that interest people to read. The research was done by using mix method, this research has two ways, namely data retrieval in primary and secondary. Primary collection consists of qualitative and quantitative data collection. While taking secondary data using literature book.
Perancangan Bisnis Jasa Persewaan Dekorasi Rovecè Decoration Untuk Menerapkan Inovasi Loase/Loan Untuk Target Market Usia 21-27 Tahun di Surabaya Grace Natalian; Pramesti Saniscara
Jurnal Vicidi Vol. 7 No. 2 (2017): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v7i2.1143

Abstract

The title of this journal is Designing a Service Business of Rental Decoration for Rovecè Decoration to apply the innovation of Loase / Loan for target audiences aged 21-27 years in Surabaya. Table decoration is equivalent to any celebration, from birthday parties, bridal showers, anniversaries, to special occasions such as Christmas, Chinese New Year, etc. This research aims to perform the innovation of loase / loan, a table decoration equipment rental company, so that consumers can create their own decoration as they desire. By providing an opportunity for Surabaya residents who want to create an event, but do not have the equipments to decorate. This decoration equipment rental service business can enhance the customers satisfaction for Rovecè company. Methods that are used for this study includes qualitvative method which is done by interviewing the expert user of the owner of table decoration printing agency in Surabaya and the owner of table decoration in Surabaya and some customers of table decoration in Surabaya. Also, quantitave method which spreads quetionnaires to target audiences to determine the feasibility of this business. Preliminary result shows that 67 out of 100 people have used decoration services due to their good designs. While 33 out of 100 people said that they have never used decoration service because there hasn’t been any event that requires decorating service, but they are interested in using the services of the table decorations. Based on this, we can conclude that their rental decorations can add to the consumer interest will be decorating services, but it also can answer the problems of people who want to decorate their own events.
Co-Authors Agung Eko Budi Waspada Agung Eko Budi Waspada Elda Franzia Jasjfi Grace Natalian Jessica Stevie Lokito Rendy Iswanto Tulus Deborah Yovita Gunawan