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All Journal Journal of Information Systems Engineering and Business Intelligence Jurnal CoreIT Jurnal Otomasi Kontrol dan Instrumentasi Journal of Innovation, Business and Entrepreneurship International Journal of Advances in Data and Information Systems Journal of Consumer Study and Applied Marketing Jurnal Bisnis dan Pemasaran Digital Journal of Multidisciplinary Academic Business Studies
Wasesa, Meditya
School of Business and Management, Institut Teknologi Bandung
Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Social Sciences

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A Value-Driven Approach to Software Project Prioritization: Integrating AHP and Value-Focused Thinking in a Messaging Service Firm Ningsih, Fauziah Firlita; Wasesa, Meditya
International Journal of Advances in Data and Information Systems Vol. 6 No. 3 (2025): December 2025 - International Journal of Advances in Data and Information Syste
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/ijadis.v6i3.1401

Abstract

As requests for development projects grow, a real-life messaging service firm faces increasing challenges in objectively prioritizing initiatives due to limited developer capacity and a high number of concurrent projects. These issues have resulted in inefficient resource allocation, delayed timelines, and declining customer satisfaction, exacerbated by unclear and unstructured project selection methods. This study proposes an integrated decision-making framework that combines the Analytical Hierarchy Process (AHP), stakeholder analysis, and Value-Focused Thinking (VFT) to address the firm’s prioritization challenges. AHP structures the decision criteria and evaluates project alternatives based on their relative importance, stakeholder analysis identifies key decision-makers and their influence, and VFT ensures alignment with organizational values and strategic goals. To uncover underlying issues and stakeholder expectations, the study employs Problem Tree Analysis, structured interviews, and questionnaires. Four typical sub-project alternatives—Custom Projects, New Features, Bug Fixing, and Optimization—are assessed against four criteria: Cost, Quality, Functionality, and Client Satisfaction. The study concludes with an implementation roadmap and actionable recommendations to improve the firm’s project selection and prioritization process.
Co-Authors Ajibaskoro, Akbar Arif M. Natawidjaja, Reyza Armanto Mangkuto, Rizki Edi Leksono Friansa, Koko Jayanti, Luh Putu Saraswati Devia Justin Pradipta N. Haq, Irsyad Nanda, Rezky Mahesa Ningsih, Fauziah Firlita Nugroho, Eko P. Prabawa, Ananta Puspita, Yumna Simatupang, Kondar Paido Siti Anisah Sulaeman, Maman Tandiawan, Gilbert Zulkifli, Ahmad