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All Journal Jurnal Informatika dan Teknik Elektro Terapan Jurnal Mosaik Hospitaliti
Dewi, Ni Komang Ayu Trisna
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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EVALUASI USABILITY APLIKASI TIKTOK SHOP BERDASARKAN NIELSEN'S ATTRIBUTES OF USABILITY PADA KONSUMEN GENERASI Z DI INDONESIA Dewi, Ni Komang Ayu Trisna
Jurnal Informatika dan Teknik Elektro Terapan Vol. 13 No. 3S1 (2025)
Publisher : Universitas Lampung

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Abstract

Abstrak. Perkembangan pesat platform social commerce di Indonesia menuntut adanya evaluasi pengalaman pengguna yang komprehensif untuk menjaga daya saing dan kepuasan konsumen. Penelitian ini bertujuan mengevaluasi usability aplikasi TikTok Shop pada konsumen Generasi Z dengan menggunakan kerangka Nielsen’s Attributes of Usability, yang mencakup Learnability, Efficiency, Memorability, Errors, dan Satisfaction. Pendekatan penelitian menerapkan mixed methods, yaitu kuesioner berbasis skala Likert sebagai instrumen kuantitatif serta observasi langsung sebagai instrumen kualitatif untuk memperoleh gambaran interaksi nyata pengguna. Sampel penelitian terdiri dari 50 responden Generasi Z yang aktif menggunakan TikTok Shop. Hasil penelitian menunjukkan bahwa aplikasi memiliki tingkat Learnability dan Satisfaction yang relatif tinggi, namun masih ditemukan kendala pada aspek Efficiency dan Errors, khususnya pada proses checkout dan pencarian produk. Temuan ini memberikan kontribusi strategis bagi pengembang untuk meningkatkan performa aplikasi dan kualitas pengalaman pengguna. Selain itu, hasil penelitian menegaskan relevansi penggunaan kerangka Nielsen sebagai instrumen evaluasi usability yang mampu mengidentifikasi kekuatan dan kelemahan aplikasi secara lebih spesifik, bukan hanya menilai kepuasan pengguna secara umum.
Pengaruh Gaya Kepemimpinan Dan Motivasi Terhadap Kinerja Karyawan Di Pramana Watu Kurung Resort Ubud Dewi, Ni Komang Ayu Trisna; Prayogi, Putu Agus; Trianingrum, Ni Nyoman Nidya
Jurnal Mosaik Hospitaliti Vol. 6 No. 1 (2024): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2024.614

Abstract

Employee performance is a major factor in increasing the productivity of an organization. However, unprofessional leadership styles often lead to differences in the treatment of local employees, which leads to social jealousy. In addition, delays in paying salaries and lack of briefings before and after work shifts also have a negative impact on employee motivation and performance. Declining employee performance will affect the resort's revenue and occupancy. This study aims to analyze the influence of leadership style and motivation on employee performance at Pramana Watu Kurung Resort Ubud. This study also aims to identify independent variables that have a dominant influence on employee performance. Data collection techniques include observation, documentation, interviews, and questionnaires with a total population of 62 employees. while the sample used as many as 50 employees is not included in Top Management. The results of statistical analysis and multiple linear regression show that leadership style and motivation have a positive and significant influence on employee performance. These two variables contributed 62.9% to employee performance, with the motivation variable having a more dominant influence (0.450>0.428). As a suggestion, Pramana Watu Kurung Resort Ubud is expected to provide encouragement and enthusiasm to employees, as well as establish a salary policy that is in accordance with standards and ensure that salaries are given on time. Thus, employees will be more motivated to complete their work optimally and with high quality. These measures are expected to improve overall performance and productivity at Pramana Watu Kurung Resort Ubud.
Co-Authors Ni Nyoman Nidya Trianingrum Putu Agus Prayogi