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All Journal Interaksi : Jurnal Ilmu Komunikasi Science, Technology, and Communication Journal
Aliya, fibriyani Nur
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Computer Science & IT Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Other

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ANALISIS LOGO HARI ULANG TAHUN KOTA SEMARANG KE-469 HASIL KARYA IBNU PRAMUDYA Aliya, fibriyani Nur
Interaksi: Jurnal Ilmu Komunikasi Vol 6, No 1 (2017): January 2017
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (18387.986 KB) | DOI: 10.14710/interaksi.6.1.77-92

Abstract

Abstract The logo of Semarang’s 469th birthday celebration was created by Ibnu Pramudya, the winner of Logo Competition held by the town council of Semarang. The current version of Semarang’s 469th birthday celebration logo consists of number 4,6, and 9 combined together in a unique curve with gradation of red and yellow. The committees and the judges of the competition have requirements for the chosen logo that it must be able to show the vision and mission of Semarang and based on the theme of Semarang’s 469th birthday celebration “Bulatkan Tekat, Semarang Hebat”. The research question would be whether the logo created by Ibnu Pramudya was qualified enough according to the judges and represented the soul of Semarang. By using Semiotic Theory of Charles Sanders Peirce, this logo was analyzed based on the symbols, the used of symbols, and interpreters. It was found that the numbers of 469 created by Ibnu Pramudya was not only unique and attractive, but also it could meet the committees’ and judges’ qualifications. This attractive logo could represent unity and harmony the people of Semarang in developing the city, so that met the qualification of the theme of Semarang’s 469th birthday celebration, “Bulatkan Tekad, Semarang Hebat”. This showed that the message through the logo could be interpreted by the interpreters. Key words: Semiotic, logo, Semarang’s 469th birthday celebration, Charles Sanders Peirce
Communicating customer value in sustainable fashion: Strategies and implications review for ethical consumerism Zurani, Ikhma; Sari, Genny Gustina; Samudra, Mohd Rendy; Aliya, Fibriyani Nur
Science, Technology, and Communication Journal Vol. 6 No. 2 (2026): SINTECHCOM Journal (February 2026)
Publisher : Lembaga Studi Pendidikan dan Rekayasa Alam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59190/stc.v6i2.363

Abstract

The fast fashion industry, with its penchant for consumerism, trash, and greenhouse gas emissions, is primarily responsible for environmental damage. Slow fashion is a movement that aims to promote more responsible consumerism through its emphasis on sustainable practices, ethical manufacture, and long-lasting design. In order to express sustainable ideals to consumers in the fashion industry, this study examines successful sustainability communication tactics. As a result of being impacted by honesty, equity, and repurposed goods, slow fashion customers place a premium on ethical business methods, environmental consciousness, and classic style. Constructal level theory, meanwhile, shows that while abstract messages reach more people, sustainability-conscious consumers are more receptive to concrete ones. However, despite the continued ineffectiveness of organisational green marketing, attitudes towards green products among Generation Z are driving sustainable behaviour. The environmental problems caused by rapid fashion necessitate more stringent regulations and consumer education, particularly in Vietnam. The findings of this study can help fashion industry stakeholders and policymakers tackle sustainability issues.
Co-Authors Genny Gustina Sari Ikhma Zurani Samudra, Mohd Rendy