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All Journal Jurnal Kajian Manajemen Bisnis J-MAS (Jurnal Manajemen dan Sains) YUME : Journal of Management
Asria, Maya
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Humanities Economics, Econometrics & Finance Health Professions Social Sciences

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Pengaruh Iklan Televisi dan Word of Mouth (WOM) terhadap Minat Beli Smartphone Mito pada Mahasiswa Universitas Negeri Padang Septrizola, Whyosi; Rahmiati, Rahmiati; Asria, Maya
Jurnal Kajian Manajemen Bisnis Vol 6, No 1 (2017): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.396 KB) | DOI: 10.24036/jkmb.10750800

Abstract

This research aims to analyze the effects of Television Advertising AndWord of Mouth (WOM) Toward Purchase Intention MiTO Smartphone on Padang State University’s Students. Populations in the research are theall students of students at Padang State University as much as 7.185 persons.Sampling has been developed throughthe accidentall sampling with Cochran, resulting in 300 respondents. The data have been collected by main instrument of questionnaire. Technical data analysis with multiple linear regression and using t-test. The results of research indicate that television advertising and Word of Mouth (WOM) has a significan efect Toward Purchase Intention MiTO Smartphone on Padang State University’s Students.
Pengaruh Disiplin Kerja, Pelatihan Kerja dan Fasilitas Kerja terhadap Prestasi Kerja Karyawan pada PT Kealyn Mandiri Sejahtera Fauzan, Muhammad Oceano; Vera, Nevia Prima; Asria, Maya
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.2018

Abstract

This study examines the factors that influence employee performance at PT. Kealyn Mandiri Sejahtera, namely work discipline, work training, and work facilities. The purpose of this study is to provide recommendations for the company and to increase insight for readers. The study was conducted by distributing questionnaires using the Likert Scale (1-5). The results showed a positive and significant influence between work discipline (X1) on performance (Y). Meanwhile, work training (X2) did not show a significant influence, and work facilities (X3) had a significant positive influence on performance (Y). Overall, a combination of good work discipline (X1) and work facilities (X3) had a significant influence on the performance (Y) of PT. Kealyn Mandiri Sejahtera employees.
The Effect of Celebrity Testimonials on Generation Z Consumer Purchase Intention in Padang City Asria, Maya; Vera, Nevia Prima
YUME : Journal of Management Vol 8, No 2 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i2.8677

Abstract

The development of social media has changed consumer behaviour patterns, especially in generation Z who are very active in the digital environment. One of the marketing strategies that is widely used today is the use of celebrity testimonials as a form of promotion to build trust and attract consumer buying interest. This study aims to examine the influence of celebrity testimonials on the purchase intention of generation Z consumers. The research was conducted using a quantitative approach and a survey design using a questionnaire. The population in this study were generation Z consumers in Padang City who actively use social media and follow certain celebrities or influencers. Data were analysed using simple linear regression. Theoretical studies in this study include marketing communication theory, source credibility theory, and consumer behaviour concepts. This article is the initial part of a broader research and will be continued with data-based quantitative analysis.
Financial Technology and Behavioral Financial Management Vera, Nevia Prima; Asria, Maya
YUME : Journal of Management Vol 8, No 2 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i2.9064

Abstract

This study examines the influence of financial technology payment usage on students’ financial management behavior. Fintech, as a technological innovation in the financial sector, offers ease, speed, and accessibility for various financial transactions. With the increasing use of digital wallets and mobile banking applications among Indonesian students, this research investigates whether such usage translates into improved financial management. Data were collected from 30 students at the Faculty of Economics and Business, Universitas Negeri Padang, who had taken finance-related courses. A simple linear regression analysis revealed a strong and statistically significant positive relationship between fintech payment usage and financial management behavior. The findings indicate that students who actively use fintech services tend to manage their finances more effectively—tracking expenses, budgeting, and making informed financial decisions. However, the study also acknowledges the need for financial literacy to prevent impulsive spending and ensure safe usage of digital financial tools. These results highlight the role of financial technology not only in facilitating transactions but also in shaping responsible financial habits among young users. Further research is recommended to explore additional factors influencing financial behavior beyond fintech usage.
Co-Authors Cecep Kusmana Fauzan, Muhammad Oceano Septrizola, Whyosi Vera, Nevia Prima