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All Journal Jurnal Kajian Manajemen Bisnis JETL (Journal Of Education, Teaching and Learning) JURNAL PUNDI Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Marketing Management Studies Journal of Management and Administration Provision
Septrizola, Whyosi
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Aerospace Engineering Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences Other

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Pengaruh Iklan Televisi dan Word of Mouth (WOM) terhadap Minat Beli Smartphone Mito pada Mahasiswa Universitas Negeri Padang Septrizola, Whyosi; Rahmiati, Rahmiati; Asria, Maya
Jurnal Kajian Manajemen Bisnis Vol 6, No 1 (2017): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.396 KB) | DOI: 10.24036/jkmb.10750800

Abstract

This research aims to analyze the effects of Television Advertising AndWord of Mouth (WOM) Toward Purchase Intention MiTO Smartphone on Padang State University’s Students. Populations in the research are theall students of students at Padang State University as much as 7.185 persons.Sampling has been developed throughthe accidentall sampling with Cochran, resulting in 300 respondents. The data have been collected by main instrument of questionnaire. Technical data analysis with multiple linear regression and using t-test. The results of research indicate that television advertising and Word of Mouth (WOM) has a significan efect Toward Purchase Intention MiTO Smartphone on Padang State University’s Students.
Pengaruh iklan dan harga terhadap brand equity sepatu nike Yasri, Yasri; Septrizola, Whyosi; Nofriyanti, Monica
Jurnal Kajian Manajemen Bisnis Vol 7, No 2 (2018): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (695.778 KB) | DOI: 10.24036/jkmb.10882300

Abstract

The purpose of this research is to analyze (1) the influence of the advertisement toward brand equity of nike (2) the influence of the price toward brand equity of nike (3) the influence of the advertisement and price toward brand equity of nike. The population in this research is the entire people in Padang who ever wear Nike with samples 100 people. The data of this research are primary data and secondary data. The data was analyzed with multiple regression analysis. The results of this research shows that: (1) the advertisement has positive significant influence toward brand quality of nike (2) the price has positive significant influence toward brand quality of nike (3) the advertisement and price have positive significant influence toward brand quality of nike.Keywords: Brand equity; advertisement; price.
Celebrity Endorsement and Purchase Intentions: The Role Of Trust, Attractiveness, Suitability Product Wulandari, Widya; Septrizola, Whyosi
JURNAL PUNDI Vol 5, No 2 (2021)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v5i2.365

Abstract

The purpose of this study was to analyze The Effect of Trustworthiness on Attractiveness on endorsement products and the Effect of Product suitability on endorsement products on Rachel Venya on Purchase Intention of Undergraduate students in the city of Padang. This type of research is a causative research. The population of this study were all undergraduate students in the city of Padang who followed Rachel Venya's Instagram account, the number of which was unknown. purposive sampling method. The number of samples is 120 people. The data used are primary and secondary data obtained through distributing questionnaires to tourists. The analytical method used is descriptive and inductive analysis through multiple regression analysis. The results show that: Trust does not have a significant positive effect on Purchase Intention, research attractiveness does not have a significant effect on Purchase Interest in support products and product compatibility has a significant positive effect on Purchase Interest in Rachel's program support products for undergraduate students in the city of Padang.
The influence of influencer marketing, and hedonic motivation on purchasing decisions on the Tiktok application in Padang City with fear of missing out (FoMo) as a mediating variable. Effita Suri, Nadia; Septrizola, Whyosi
Marketing Management Studies Vol. 4 No. 4 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i4.552

Abstract

This study aims to analyze the effect of influencer marketing and hedonic motivation on consumer purchasing decisions on the TikTok application in Padang City with Fearof Missing Out (FoMo) as the Mediating Variable. The number of samples in this study were 210 respondents. The research data was collected through distributing questionnaires online and the analysis technique used in this study was the Structural Equation Modeling (SEM) analysis technique with PLS 4.0 software. The results of this study indicate (1) Influencer marketing has a significant effect on fear of missing out (FoMo) (2) Fear of missing out (FoMo) has a significant positive effect on consumer purchasing decisions (3) Influencer Marketing has a significant positive effect on consumer purchasing decisions (4) Hedonic motivation has a significant effect on consumer purchasing decisions (5) Influencer marketing has a negative and significant effect on purchasing decisions with fear of missing out (FoMo) as mediation.
The impact of product reviews and price on purchase intention for Skintific skincare products: Trust as a mediating variable Rony Ariesta, Ghiva; Septrizola, Whyosi
Marketing Management Studies Vol. 5 No. 1 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i1.553

Abstract

This research aims to determine the influence of product reviews, price, which is mediated by trust on buying interest at the State University in Padang City. The population is Padang State University (UNP), Andalas University (UNAND), and Imam Bonjol State Islamic University (UIN IB) with a sample size of 290 respondents. Data was collected using a questionnaire and data was processed using SmartPLS 4. The results are (1) Product reviews have a positive and significant influence on purchasing interest. (2) Price has a positive and significant influence on buying interest. (3) Product reviews have a positive and significant influence on trust. (4) Price has a positive and significant influence on trust. (5) Trust does not have a positive and significant influence on buying interest. (6) Product reviews do not have a positive and significant influence on purchasing interest through trust. (7) Price does not have a positive and significant influence on buying interest through trust.
Homeroom Management Model to Improve Pancasila Learner Profile Engreini, Syofianti; Nisa, Sahrun; Septrizola, Whyosi; Putra, Ade Herdian
JETL (Journal of Education, Teaching and Learning) Vol 10, No 1 (2025): Special Issue
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jetl.v10i1.6745

Abstract

The homeroom teacher plays a crucial role as a parental substitute in strengthening students' character at school. One method of character reinforcement is through the implementation of the Pancasila Student Profile (P4). Effective and consistent management by the homeroom teacher is essential for this implementation. This study aims to develop a homeroom teacher management model to enhance the quality of strengthening the Pancasila Student Profile using the Research and Development (R&D) method with the ADDIE model (Analyze, Design, Development, Implementation, and Evaluation). The study addresses three main research questions: the characteristics of the homeroom teacher management model, its validity, and its practicality. Data collection instruments included observation sheets and questionnaires validated by experts. The product was validated by experts and tested at SDN 01 Koto Baru and SDN 13 Koto Baru. Qualitative data were gathered through surveys, and qualitative insights were obtained through observations, feedback, and written suggestions for improvement. Needs analysis results indicated deficiencies in the planning, organization, execution, and evaluation of activities by homeroom teachers. This research produced a validated instrument that is both valid and reliable. The practicality of the homeroom teacher management model to enhance the Pancasila Student Profile, and the management guide, was determined based on homeroom teachers' responses to the model's practicality and guidance. The study resulted in a homeroom teacher management model and a management guidebook to improve the quality of strengthening the Pancasila Student Profile. These findings are expected to significantly contribute to homeroom teachers in reinforcing students' character in alignment with the Pancasila Student Profile.
The impact of brand ambassadors and brand personality on brand image through brand trust mediation: evidence from Indonesian Cosmetics industry Tardi, Yesi Erma Cahyani; Septrizola, Whyosi
Marketing Management Studies Vol. 5 No. 2 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i2.598

Abstract

This study aims to analyze the influence of brand ambassadors and brand personality on brand image, with brand trust as a mediating variable, for Wardah Cosmetic products in Tanah Datar Regency. This research is motivated by the decline in Wardah's brand index, which is suspected to be related to the effectiveness of brand ambassadors and the consistency of brand personality. Data was collected through a survey of 250 respondents using a 1-5 Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart-PLS software. The results showed that: (1) brand ambassadors have a significant influence on Wardah's brand image in Tanah Datar Regency, (2) brand ambassadors have a significant influence on Wardah's brand trust in Tanah Datar Regency, (3) brand personality has a significant influence on Wardah's brand image in Tanah Datar Regency, (4) brand personality has a significant influence on Wardah's brand trust in Tanah Datar Regency, and (5) brand trust has a significant influence on Wardah's brand image in Tanah Datar Regenc.
The Influence of Brand Awareness on Purchase Intention Among TikTok Users in Padang: The Mediating Role of Influencer Endorsement and Influencer Credibility Al Fajri, Deo; Septrizola, Whyosi
Journal of Management and Administration Provision Vol. 5 No. 3 (2025): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v5i3.698

Abstract

The development of digital marketing through social media has encouraged many companies and businesses to utilize influencers as part of their brand communication strategy. This research aims to examine the effect of brand awareness on purchase intention with influencer endorsement and influencer credibility as mediating variables. The issue discussed is how brand awareness can shape consumer purchase intention directly or indirectly through influencer endorsement and influencer credibility. This study employs a quantitative research design utilizing a structured survey approach, with a sample of 200 participants selected through purposive sampling. The gathered data were analyzed using SmartPLS software. The results indicate that brand awareness significantly impacts in-fluencer credibility, influencer endorsement, and purchase intention. Additionally, both influencer endorsement and influencer credibility were shown to positively impact purchase intention. Other results indicate that the indirect influence of brand awareness on purchase intention through influencer credibility and influ-encer endorsement is significant, confirming that influencers have a strategic role in building consumer trust and purchase intention. This study concludes that enhancing brand awareness and engaging credible influencers through effective endorsement strategies are essential in fostering consumer purchase intention and guiding their purchasing decisions.
The Influence of Influencers and the Quality of Elformula Skincare Products on Impulsive Buying of Tiktok Consumers in Padang City with Trust as a Mediating Variable Rahmadani, Ezy; Septrizola, Whyosi
Journal of Management and Administration Provision Vol. 5 No. 3 (2025): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v5i3.699

Abstract

Technological progress in the age of globalization has led to notable transformations in human behavior, especially in the adoption of online shopping practices  This research seeks to examine how influencers and product quality affect the impulsive purchasing behavior of TikTok Shop users in Padang City, with trust functioning as a mediating variable. This study is motivated by the growing utilization of social media platforms for digital marketing purposes, particularly TikTok, which combines entertainment with e-commerce features and encourages unplanned, impulsive consumer behavior especially in skincare product categories like Elformula. A quantitative method was employed in this study by distributing surveys to 160 TikTok users who met specific research criteria. The data were obtained through a questionnaire using a Likert scale and analyzed using the Partial Least Squares (PLS) approach via SmartPLS 4 software. The findings indicate that both influencers and product quality positively and significantly influence consumer trust, which in turn has a significant positive impact on impulsive buying behavior. Other important findings suggest that the indirect effect of trust on impulse buying, influencer on impulse buying through trust, and product quality on impulse buying through trust. The conclusion of this study confirmed that marketing strategies through credible influencers and the perception of good product quality played an important role in building consumer confidence, which then triggered spontaneous purchases on the TikTok Shop platform This study is anticipated to offer theoretical contributions to the advancement of consumer behavior research in the digital era, while also providing practical insights for e-commerce marketers and business practitioners in crafting effective marketing communication strategies.
Pemasaran Sosial Media dan Pengembangan Produk pada Pelaku UMKM Makanan di Carocok Pesisir Selatan Dwita, Vidyarini; Septrizola, Whyosi; Hasmira, Mira Hasti
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 23, No 1 (2023): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.03570

Abstract

Large- and small-scale enterprises have a growing need to expand marketing access by employing social media as a platform for selling and product development to increase sales. Community service activities were conducted in Carocok, Pesisir Selatandistrict, West Sumatra, with the participation of fifteen seafood-related business actors. The Community Service team provides SME business owners with training and expertise regarding marketing access on social media and product development to enhance sales and maximize profitability for MSME owners in the food business that process marine raw materials. The outcomes of service activities supply business owners with the knowledge necessary to formulate marketing strategies, particularly social media marketing and product development.
Co-Authors Al Fajri, Deo Asria, Maya Cecep Kusmana Dwita, Vidyarini Effita Suri, Nadia Mira Hasti Hasmira Nisa, Sahrun Nofriyanti, Monica Putra, Ade Herdian Rahmadani, Ezy Rony Ariesta, Ghiva Syofianti Engreini Tardi, Yesi Erma Cahyani WULANDARI, WIDYA Yasri, Yasri