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All Journal Jurnal Kajian Manajemen Bisnis JURNAL PUNDI Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Marketing Management Studies Manaruko: Jurnal Pengabdian Masyarakat
Septrizola, Whyosi
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Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences Other

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Pengaruh Iklan Televisi dan Word of Mouth (WOM) terhadap Minat Beli Smartphone Mito pada Mahasiswa Universitas Negeri Padang Septrizola, Whyosi; Rahmiati, Rahmiati; Asria, Maya
Jurnal Kajian Manajemen Bisnis Vol 6, No 1 (2017): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.396 KB) | DOI: 10.24036/jkmb.10750800

Abstract

This research aims to analyze the effects of Television Advertising AndWord of Mouth (WOM) Toward Purchase Intention MiTO Smartphone on Padang State University’s Students. Populations in the research are theall students of students at Padang State University as much as 7.185 persons.Sampling has been developed throughthe accidentall sampling with Cochran, resulting in 300 respondents. The data have been collected by main instrument of questionnaire. Technical data analysis with multiple linear regression and using t-test. The results of research indicate that television advertising and Word of Mouth (WOM) has a significan efect Toward Purchase Intention MiTO Smartphone on Padang State University’s Students.
Pengaruh iklan dan harga terhadap brand equity sepatu nike Yasri, Yasri; Septrizola, Whyosi; Nofriyanti, Monica
Jurnal Kajian Manajemen Bisnis Vol 7, No 2 (2018): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (695.778 KB) | DOI: 10.24036/jkmb.10882300

Abstract

The purpose of this research is to analyze (1) the influence of the advertisement toward brand equity of nike (2) the influence of the price toward brand equity of nike (3) the influence of the advertisement and price toward brand equity of nike. The population in this research is the entire people in Padang who ever wear Nike with samples 100 people. The data of this research are primary data and secondary data. The data was analyzed with multiple regression analysis. The results of this research shows that: (1) the advertisement has positive significant influence toward brand quality of nike (2) the price has positive significant influence toward brand quality of nike (3) the advertisement and price have positive significant influence toward brand quality of nike.Keywords: Brand equity; advertisement; price.
Celebrity Endorsement and Purchase Intentions: The Role Of Trust, Attractiveness, Suitability Product Wulandari, Widya; Septrizola, Whyosi
JURNAL PUNDI Vol 5, No 2 (2021)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v5i2.365

Abstract

The purpose of this study was to analyze The Effect of Trustworthiness on Attractiveness on endorsement products and the Effect of Product suitability on endorsement products on Rachel Venya on Purchase Intention of Undergraduate students in the city of Padang. This type of research is a causative research. The population of this study were all undergraduate students in the city of Padang who followed Rachel Venya's Instagram account, the number of which was unknown. purposive sampling method. The number of samples is 120 people. The data used are primary and secondary data obtained through distributing questionnaires to tourists. The analytical method used is descriptive and inductive analysis through multiple regression analysis. The results show that: Trust does not have a significant positive effect on Purchase Intention, research attractiveness does not have a significant effect on Purchase Interest in support products and product compatibility has a significant positive effect on Purchase Interest in Rachel's program support products for undergraduate students in the city of Padang.
The influence of influencer marketing, and hedonic motivation on purchasing decisions on the Tiktok application in Padang City with fear of missing out (FoMo) as a mediating variable. Effita Suri, Nadia; Septrizola, Whyosi
Marketing Management Studies Vol. 4 No. 4 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i4.552

Abstract

This study aims to analyze the effect of influencer marketing and hedonic motivation on consumer purchasing decisions on the TikTok application in Padang City with Fearof Missing Out (FoMo) as the Mediating Variable. The number of samples in this study were 210 respondents. The research data was collected through distributing questionnaires online and the analysis technique used in this study was the Structural Equation Modeling (SEM) analysis technique with PLS 4.0 software. The results of this study indicate (1) Influencer marketing has a significant effect on fear of missing out (FoMo) (2) Fear of missing out (FoMo) has a significant positive effect on consumer purchasing decisions (3) Influencer Marketing has a significant positive effect on consumer purchasing decisions (4) Hedonic motivation has a significant effect on consumer purchasing decisions (5) Influencer marketing has a negative and significant effect on purchasing decisions with fear of missing out (FoMo) as mediation.
The impact of product reviews and price on purchase intention for Skintific skincare products: Trust as a mediating variable Rony Ariesta, Ghiva; Septrizola, Whyosi
Marketing Management Studies Vol. 5 No. 1 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i1.553

Abstract

This research aims to determine the influence of product reviews, price, which is mediated by trust on buying interest at the State University in Padang City. The population is Padang State University (UNP), Andalas University (UNAND), and Imam Bonjol State Islamic University (UIN IB) with a sample size of 290 respondents. Data was collected using a questionnaire and data was processed using SmartPLS 4. The results are (1) Product reviews have a positive and significant influence on purchasing interest. (2) Price has a positive and significant influence on buying interest. (3) Product reviews have a positive and significant influence on trust. (4) Price has a positive and significant influence on trust. (5) Trust does not have a positive and significant influence on buying interest. (6) Product reviews do not have a positive and significant influence on purchasing interest through trust. (7) Price does not have a positive and significant influence on buying interest through trust.
The impact of brand ambassadors and brand personality on brand image through brand trust mediation: evidence from Indonesian Cosmetics industry Tardi, Yesi Erma Cahyani; Septrizola, Whyosi
Marketing Management Studies Vol. 5 No. 2 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i2.598

Abstract

This study aims to analyze the influence of brand ambassadors and brand personality on brand image, with brand trust as a mediating variable, for Wardah Cosmetic products in Tanah Datar Regency. This research is motivated by the decline in Wardah's brand index, which is suspected to be related to the effectiveness of brand ambassadors and the consistency of brand personality. Data was collected through a survey of 250 respondents using a 1-5 Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart-PLS software. The results showed that: (1) brand ambassadors have a significant influence on Wardah's brand image in Tanah Datar Regency, (2) brand ambassadors have a significant influence on Wardah's brand trust in Tanah Datar Regency, (3) brand personality has a significant influence on Wardah's brand image in Tanah Datar Regency, (4) brand personality has a significant influence on Wardah's brand trust in Tanah Datar Regency, and (5) brand trust has a significant influence on Wardah's brand image in Tanah Datar Regenc.
Pemasaran Sosial Media dan Pengembangan Produk pada Pelaku UMKM Makanan di Carocok Pesisir Selatan Dwita, Vidyarini; Septrizola, Whyosi; Hasmira, Mira Hasti
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 23, No 1 (2023): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.03570

Abstract

Large- and small-scale enterprises have a growing need to expand marketing access by employing social media as a platform for selling and product development to increase sales. Community service activities were conducted in Carocok, Pesisir Selatandistrict, West Sumatra, with the participation of fifteen seafood-related business actors. The Community Service team provides SME business owners with training and expertise regarding marketing access on social media and product development to enhance sales and maximize profitability for MSME owners in the food business that process marine raw materials. The outcomes of service activities supply business owners with the knowledge necessary to formulate marketing strategies, particularly social media marketing and product development.
Peningkatan Produktifitas Akademik Guru Melalui Pelatihan Pembuatan Media Berbasis Chatgpt Dan Join Research Rino, Rino; Muskhir , Mukhlidi; Asriel, Armida S; Septrizola, Whyosi; Afdal, Zul
Manaruko: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Manaruko: Jurnal Pengabdian Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/manaruko.v4i2.65

Abstract

Teachers as educational personnel are currently considered as a supporting component of education that is still weak in an effort to improve the quality of education. Four competencies that must be possessed by teachers are pedagogical competence, personality competence, social competence and professional competence, it turns out that pedagogical and professional competence are two competencies that are still low. This community service activity was carried out to help teachers strengthen the academic and professional competencies of teachers so as to increase academic productivity involving 23 participants. The problem-solving model offered is to conduct training in developing video learning media using the Camtasia application and training in preparing action research proposals using a collaboration of expository learning strategies (SPE) and problem-based learning strategies (SPBM). The implementation of this activity was carried out using the methods of lectures, questions and answers, guided exercises in person and online. After the guidance and training, there was an increase in teachers' pedagogic and professional competencies, especially in developing learning media and writing PTK proposals. Guru sebagai tenaga kependidikan saat ini dinilai sebagai komponen pendukung pendidikan yang masih lemah dalam upaya meningkatkan mutu Pendidikan. Empat kompetensi yang wajib dimiliki oleh guru yaitu kompetensi pedagogik, kompetensi kepribadian, kompetensi sosial dan kompetensi profesional, ternyata kompetensi kompetensi pedagogik dan profesional adalah dua kompetensi yang masih rendah. Kegiatan pengabdian masyarakat ini dilakukan untuk membantu guru-guru memperkuat kompetensi akademik dan professional guru sehingga meningkatkan produktifitas akademik yang melibatkan 23 orang peserta guru di SMAN1 Sungai tarab. Model pemecahan masalah yang ditawarkan adalah dengan melakukan pelatihan pengembangan media pembelajaran video dengan menggunakan aplikasi Camtasia dan pelatihan menyusun proposal action research dengan menggunakan kolaborasi strategi pembelajaran ekspositri (SPE) dan strategi pembelajaran berbasis masalah (SPBM). Pelaksana kegiatan ini dilakukan dengan metode ceramah, tanya jawab, latihan terbimbing secara langsung dan secara daring. Setelah dilakukan bimbingan dan pelatihan terlihat adanya peningkatan kompetensi pedagogic dan professional guru terutama dalam pengembangan media pembelajaran dan penulisan proposal PTK
Co-Authors Afdal, Zul Asria, Maya Asriel, Armida S Cecep Kusmana Dwita, Vidyarini Effita Suri, Nadia Mira Hasti Hasmira Muskhir , Mukhlidi Nofriyanti, Monica Rino Rino Rony Ariesta, Ghiva Tardi, Yesi Erma Cahyani WULANDARI, WIDYA Yasri, Yasri