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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Jurnal Promosi Pendidikan Ekonomi Muaddib : Studi Kependidikan dan Keislaman OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ekonomi Manajemen Sistem Informasi Eduvest - Journal of Universal Studies Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies GEMBIRA (Pengabdian Kepada Masyarakat)
Abas, Sayid
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Religion Aerospace Engineering Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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Journal : West Science Interdisciplinary Studies

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What is the impact of tour guide quality and outdoor activity innovation on tourist satisfaction in Bali? Abas, Sayid; Nurhasanah, Dila Padila; Lesmana, Tera
West Science Interdisciplinary Studies Vol. 3 No. 06 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i06.2027

Abstract

This study examines the impact of tour guide quality and outdoor activity innovation on tourist satisfaction in Bali, a premier global tourist destination. Utilizing a quantitative approach, data were collected from 150 tourists using a structured Likert-scale questionnaire (1–5). Data analysis was performed using SPSS version 25, involving descriptive, reliability, and regression analyses. Results reveal that both tour guide quality and outdoor activity innovation significantly and positively influence tourist satisfaction, with tour guide quality exhibiting a stronger impact. The findings highlight the critical role of professional, knowledgeable guides and innovative recreational offerings in shaping memorable tourist experiences. This study provides actionable insights for tourism stakeholders in Bali, emphasizing the importance of investing in guide training programs and creative outdoor activities to sustain and enhance tourist satisfaction in a competitive global market.
Co-Authors ., Rudianto Afifah, Izzatul Aldy Purnomo, Rochmat Angela Putri, Sherin Asis Riat Winanto, Asis Riat Berliyan, Berliyan Cahyono, Yeni Choirul Hamidah, Choirul Darojat, Ilma Febriyanti, Erlina Anggun Isrok Isrok Khaeriah, RD. Hera Merdeka Khazinatul Lesmana, Tera Meilana, Ardita Arum Nur Fitria, Devita Nurhasanah, Dila Padila Permatasari, Defi Purnomo, Rochmat Aldy Purnomo, Rochmat Aldy Putra, Ahmad Dwi Afrizal Regilta, Windy Wiga Rosid, Muhammad Abdul Setiawan, Salma Refia Rahayu Setyowati, Inta Dyah Slamet Santoso Umami, Dania Nur Wahidah Widyahseno, Bambang