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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Tumbuan, Willem J. F. A
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Economics, Econometrics & Finance

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PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SHAMPOO CLEAR MEN DI MANADO (STUDI KASUS MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SAMRATULANGI) Pakaya, Muhammad Alvin; Oroh, Sem G; Tumbuan, Willem J. F. A
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 2 (2017): JE Vol 5 No 2 (2017) Hal 1193-1314
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.576 KB) | DOI: 10.35794/emba.v5i2.16144

Abstract

ABSTRAK:Penelitian ini bertujuan menguji pengaruh harga dan kualitas produk terhadap keputusan pembelian. Obyek dari penelitian ini adalah mahasiswa FEB UNSRAT yang berlokasi di Manado, Sulawesi Utara, Indonesia. Penelitian ini menggunakan metode Insendental sampling terhadap 51 orang Mahasiswa FEB UNSRAT  Manado, Sulawesi Utara. Hasil pengujian hipotesis menunjukan bahwa hipotesis harga, kualitas produk secara bersama-sama berpengaruh terhadap keputusan pembelian. Penelitian ini memperkuat penelitian sebelumnya yang mengatakan bahwa variabel harga dan kualitas produk berpengaruh terhadap keputusan pembelian .Penelitian ini merupakan penelitian pertama yang meneliti tentang pengauh harga dan kualitas produk terhadap keputusan pembelian produk shampoo Clear Men di kota manado (Studi kasus mahasiswa fakultas ekonomi dan bisnis FEB Universitas Sam Ratulangi Manado).Kata kunci: : Harga. Kualitas Produk, Keputusan Pembelian 
International Business Administration, Management Program Faculty of Economics and Business Tumilaar, Priskila O.; Saerang, David P. E.; Tumbuan, Willem J. F. A
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 1 (2020): JE VOL 8 NO 1 (2020)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1296.775 KB) | DOI: 10.35794/emba.v8i1.27781

Abstract

PT. Gudang Garam Tbk is one of the leading cigarette industries in Indonesia that was founded in 1958 in the city of Kediri, East Java. The aim of this research is to analyzing the marketing mix of PT. Gudang Garam Tbk by using Importance and Performance analysis. Marketing mix is a combination of factors that can be controlled by a company to influence people to purchase its products. Marketing Mix divided into 7P’s which are product, price, promotion, place, process, physical evidence. This research based on samples that are 100 respondents who consumed PT. Gudang Garam’s Product in Manado. This research is using Importance and Performance Analysis with IBM SPSS Statistic. The meeting point of Importance (Y) and Performance (X) of each attribute will determined where to place the attribute among 4 quadrants in IPA (Importance and Performance Analysis) matrix to know how well PT. Gudang Garam, Tbk in Manado deliver their performance on Marketing Mix. Based on this research, researcher found that PT. Gudang Garam Tbk overall not deliver good performance on marketing mix because there are eight attributes found in quadrant I which is consumer found extremely important but the company only give fair performance. Keywords: Marketing mix, importance and performance analysis 
THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER PURCHASE INTENTION OF NIKE SPORTSWEAR PRODUCTS IN MANADO Mamangkey, Christheo M.; Lapian, Joyce S.L.H.V. Lapian; Tumbuan, Willem J. F. A
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 1 (2018): JE VOL 6 NO 1 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (960.519 KB) | DOI: 10.35794/emba.v6i1.19262

Abstract

Nike is the world's largest supplier and manufacturer of athletic shoes, apparel and other sports equipment. The company employed about 74,400 people worldwide in 2017, and their global revenue generated more than 34 billion U.S. dollars. In the current era business has been growing very rapidly. This study was examining the influence of brand personality on consumer purchase intention of Nike Sportswear Products. There are five core dimensions of brand personalities: sincerity, excitement, competence, sophistication and ruggedness. The research conducted by using multiple regression analysis and collecting the data from questionnaire. The sample in this study is taken by 100 respondents of people living in Manado. The result shows that brand personality of sincerity, competence, and ruggedness has significantly influence on consumer purchase intention of Nike Sportswear Products. It was found that competence is the variable that most has significantly influence on consumer purchase intention of Nike Sportswear Products than any other brand personalities. This means that the consumers trust in the brand, consider it as a successful brand. Therefore, Nike just need to keep maintain their competence because this is one of the influencing factors of their brand personality that will keep the consumer want to buy their products.Keywords: brand personality, sincerity, excitement, competence, sophistication, ruggedness, and purchase intention
ANALYTICAL HIERARCY PROCESS (AHP) APPROACH ON CONSUMER BUYING BEHAVIOR IN SELECTING CIGARETTES Liando, Shella; Saerang, David P. E.; Tumbuan, Willem J. F. A
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 2 (2017): JE. VOL 5. NO.2 (2017). HAL. 734
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (630.284 KB) | DOI: 10.35794/emba.v5i2.15992

Abstract

Abstract: A cigarette is a small cylinder of finely cut tobacco leaves rolled thin in paper for smoking. Rates of cigarettes smoking very widely throughout the world and have changed considerably since cigarettes were first widely used in the mid-19 century. It keep growing the demand of cigarettes, even young people mostly like to show off using cigarettes. Regarding the circumstance above, through this research will analyze that three cigarettes in Manado (Gudang Garam (Surya), Marlboro, and Sampoerna) with the criteria that can influence consumer preferences to select a cigarette, and try to find which cigarette to meet the customers’ satisfaction the most and which criteria has influence the most people in selecting a cigarette. The result using Analytical Hierarchy Process (AHP) shows that Gudang Garam is the most preferred cigarette brand for all among the alternatives, from the seven criteria, Price and Quality is the most concerned criteria. If the price is not match with the price that consumer want, consumer will still choose the most affordable one, in this case is Gudang Garam. The two other companies may have to recheck the price that the companies have been put in the product.Keywords: Consumer Buying Behavior, Analytical Hierarchy Process
THE ANALYSIS OF BABY BOOMERS ACCEPTANCE AND ADAPTION OF CASHLESS SOCIETY IN MANADO Supit, Vera G.; Pandowo, Merinda H. C.; Tumbuan, Willem J. F. A
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 1 (2021): JE VOL 9 NO 1 (2021)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (821.527 KB) | DOI: 10.35794/emba.v9i1.32927

Abstract

Baby boomers (also known as boomers) are the demographic cohort following the Silent Generation and preceding Generation X. There are varying timelines defining the start and the end of this cohort; demographers and researchers typically use starting birth years ranging from the early to mid-1940s and ending birth years ranging from 1960 to 1964. As a group, baby boomers were the wealthiest, most active, and most physically fit generation up to the era in which they arrived, and were amongst the first to grow up genuinely expecting the world to improve with time.  In order to achieve the objectives, the researcher got information from 10 informants of baby boomers and this research using a qualitative study which is in-depth interview. This research uses purposive sampling to grab and collect the answer from the informants. Based on the data analysis and discussion, the result of the research is The acceptance of the cashless society for the baby boomers is positive and the cashless payment method is very welcomed by the baby boomers, even there are some difficulty face by the baby boomers but all of them said that cashless payment method is a good payment system to follow the trend.  A baby boomer's reaction towards a cashless payment is good.. They accept and do not mind with cashless payment method.. The recommendation, better to educate the baby boomers about the usage of cashless payment methods, so the baby boomers so that they are more familiar with cashless payment. Keywords: Baby Boomers, Cashless Payment
THE INFLUENCES OF LIVE STREAMING AND FLASH SALE IN TIKTOK SHOP TOWARD PURCHASE DECISION OF ECONOMICS AND BUSINESS FACULTY, SAM RATULANGI UNIVERSITY STUDENTS Oroh, Dhea Gloria Chrisvynia; Tumbuan, Willem J. F. A; Gunawan, Emilia M.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.57899

Abstract

Purchase decision is an important thing for a company, it plays a big role in sales. The aim of this study is to find out the influences of live streaming and flash sale in Tikok shop toward purchase decision of students in Faculty of Economics and Business, Sam Ratulangi University. The sample of this research is using 100 respondents and using purposive sampling for the sampling technique. The respondents are active students of Economics and Business Faculty, Sam Ratulangi University and students who use TikTok. The result shows that Live Streaming and Flash Sale positively influence purchase decision of students of Economics and Business Faculty, Sam Ratulangi University. In this study, the existence of live streaming and flash sale that offer opportunity for customer to get products information easier and the lesser price that have been provided by live streaming and flash sale in TikTok shop can lead to purchase decision of Economics and Business Faculty, Sam Ratulangi University students due to the lack of income that they have.   Keywords: Live Streaming, Flash Sale, Purchase Decision
Co-Authors David P. E. Saerang Gunawan, Emilia M. Lapian, Joyce S.L.H.V. Lapian Liando, Shella Mamangkey, Christheo M. Merinda H. Ch. Pandowo Oroh, Dhea Gloria Chrisvynia Pakaya, Muhammad Alvin Sem G Oroh, Sem G Supit, Vera G. Tumilaar, Priskila O.