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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Gunawan, Emilia M.
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Economics, Econometrics & Finance

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COMPANY PERFORMANCE OF MICRO SMALL AND MEDIUM ENTERPRISES BY OPEN CHARTER DIRECT FLIGHT FROM CHINA TO MANADO (CASE STUDY: JENDELA INDONESIA SOUVENIR SHOP) Mewengkang, Osfred Yuda; Saerang, David P.E.; Gunawan, Emilia M.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.74 KB) | DOI: 10.35794/emba.v7i3.24210

Abstract

Abstract: China is a country with the largest population in the world and economic condition making China as an potential market share, especially in tourism sector. Currently tourism sector is being promoted by Manado’s Government to attract Chinese tourists to visit Manado by established open charter direct flight from China to Manado in 2016. This research aims to find out impacts of open charter direct flight from China to Manado on MSME company performance. The researcher used sales performance, number of consumers, employment, tourist spending, and product development as the indicator in this research. This study uses qualitative method with purposive sampling through in-depth interview. This research conduct interview with 7 MSME as the respondent. Finding shows that Chinese tourists in Manado give impacts to company performance of MSME in Manado, but not all MSME realized significant impact, it depends on the product or commodities. Impacts on company performance still not optimal yet realized by MSME in Manado. From the results, it is recommended for the Government, tourism actors, MSME in Manado and future research purpose. ­­Keywords: company performance, msme, entrepreneurship, tourism, open charter direct flight, souvenir shop
DETERMINANTS OF GOING PUBLIC DECISION: THE CASE OF PT. BANK SULUTGO Jelita, Kezia; Tulung, Joy E.; Gunawan, Emilia M.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1190.248 KB) | DOI: 10.35794/emba.v7i4.26318

Abstract

Abstract: A lot of companies in Indonesia have already decided to go public, however, none of them are from North Sulawesi. There is a big regional company that has the desire to go public but have not go public, the company name is PT. Bank SulutGo. This research uses qualitative method and a semi-structure interview to the board of commissionaire and board of director of PT. Bank SulutGo. The interview results are supported with secondary data that are collected from the annual report of PT. Bank SulutGo, to know the requirements in Indonesia regarding going public, in which stage does PT. Bank Sulut Go is currently, and the considerations of PT. Bank SulutGo to go public. The result from this research are that PT. Bank SulutGo have already fulfill the requirements, and in the preparation stage, and the main reason  they wants to go public are raising capital and increasing company’s value, while the main reason to not go public because time-consuming expense and equity dilution. PT. Bank SulutGo should improves their performance in order to go public and be the first company in North Sulawesi that is going public. Keywords: IPO, going public, going public decision, go public requirements
ONLINE TRANSPORTATION SERVICES: FACTORS AFFECTING CONSUMER SWITCHING BEHAVIOR Pieters, Virginia P.; Saerang, David P.E.; Gunawan, Emilia M.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1312.872 KB) | DOI: 10.35794/emba.v7i4.25955

Abstract

Abstract: The development of transportation in the revolution era 4.0 is increasingly rapid and one of the example is on demand services. Online transportation services have become public consumption. Gojek and Grab compete to get more customers, as well as maintaining their regular customers to not switch to competitor. Consumer switching behavior can occur if the company does not pay attention to several factors. This study aims to analyze the factors that affecting consumer to do the switching behavior. This research is using quantitative research method and use binary logistic regression analysis. This research is using purposive sampling with 100 respondents as a sample. The result shows that service encounter failure significantly affecting the consumer switching behavior. So, it is better for service provider to pay more attention to the human capital such as make a training program for each drivers. Keyword: transportation, online transportation services, consumer behavior, consumer switching behavior
DELIVERING SERVICE CONVENIENCE TO ENHANCE CUSTOMER SATISFACTION: QUANTITATIVE ANALYSYS ON SHOPEE Daud, Renny O.; Tulung, Joy E.; Gunawan, Emilia M.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7073.943 KB) | DOI: 10.35794/emba.v7i4.26404

Abstract

Abstract: Electronic commerce, commonly known as e-commerce or e-shopping, consists of the buying and selling of goods or services over electronic systems such as Internet.One of the biggest e-commerce in Indonesia is shopee. To remain the best in this field, and not less competitive with other e-commerce, in order to maintain loyal customers, shopee has to concern about the customer satisfaction. The purpose of this study is to find out more about the influence of service convenience to increase customer satisfaction on shopee platform. Four variables used in this research, are access convenience, search convenience, transaction convenience and post-purchase convenience. This study employs multilinear regression to investigate the influence of those variables to enhance customer satisfaction. This study conducts with 100 shopee’s customer in Manado as the respondents. Findings of this research show that search convenience, transaction convenience and post-purchase convenience significantly influence customer satisfaction when they use shopee application. Meanwhile access convenience cannot increase shopee’s customer satisfaction. In order to increase and maintain customer satisfaction, shopee has to improve the quality of the application to make the customer more feel comfort when they used shopee.Keywords: service convenience, access convenience, search convenience, transaction convenience post-purchase convenience, customer satisfaction, e-commerce.
THE INFLUENCE OF BRAND IMAGE AND COUNTRY OF ORIGIN ON PURCHASE DECISION OF OPPO SMARTPHONE IN MANADO Kausuhe, Jutresia Nigita; Worang, Frederik G.; Gunawan, Emilia M.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 1 (2021): JE VOL 9 NO 1 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1067.906 KB) | DOI: 10.35794/emba.v9i1.32041

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In this development era, all things continue to develop, especially the technologies that sophisticated increase, including communication technology, which is currently growing rapidly. In the development of communication technology, Smartphone is a development form of Handphone that has various advantages and make smartphone becomes the favorite of many people, including people in Indonesia. A large number of smartphone users has led to the emergence of many smartphone brands in Indonesia that are competing to attract the attention of smartphone enthusiasts, and one of the smartphone brands is Oppo. The purpose of this study is to find out whether The Influence of Brand Image and Country of Origin on Purchase Decision of Oppo Smartphone In Manado. This research implies a quantitative method, To achieve this goal the researchers distributed questionnaires and samples used 100 respondents. The results of this study found that brand image has a significant positive effect on customer loyalty while the country of origin has a positive but not significant effect on the purchase decision. Keywords:brand image, country of origin, purchase decision
THE INFLUENCE OF LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE AT CENTURY SUPERMARKET TOMOHON Gerungai, Gabriela G. V.; Saerang, David P. E.; Gunawan, Emilia M.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (554.523 KB) | DOI: 10.35794/emba.v9i4.36589

Abstract

Leaders are expected to use a leadership style, communication skills, and their knowledge of interpersonal and team dynamics to create an appropriate quality of work life for their employee in the workplace. A leadership style is a combination of a leader’s attitude, expertise, character, and values that is exhibited in the leader’s behavior. Employee performance is an important factor that contributes to improve the outcomes, behavior and traits of the employees. It helps to improve the productivity of the organization. Employee performance includes executing defined duties, meeting deadlines, employee competency, and effectiveness and efficiency in doing work. The aim of this study is to know the influence of leadership style on employee’s performance at Century Supermarket Tomohon. This research used simple linear regression analysis with sample of 30 employees. The result shows leadership style has a significant influence on employee’s performance at Century Supermarket Tomohon. It have a good influence on employees performance, which makes them able to work effectively and efficiently, able to complete the assigned task, and understand the tasks assigned by the company. Central Supermarket Tomohon should always treat their employee’s the same as today. It’s improved the employee’s performance which is important for the company performance.  Keywords: leadership style, employee performance
CHALLENGES TO WOMEN’S LEADERSHIP AT PT KAWANUA DASA PRATAMA Kong, Greticia; Lapian, Stanss L. H. V. J,; Gunawan, Emilia M.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.052 KB) | DOI: 10.35794/emba.v9i4.36299

Abstract

In recent years, women's working life has been marked by more sustainable labor force participation. However, research shows that despite an increase in the number of female employees in the work environment, the top position is still dominated by men. Their position in the company only occupies middle and lower manager positions, women do not have certain powers or rights in the company. There are various challenges that hinder women in leadership positions. This study aims to explore the challenges to women’s leadership at PT Kawanua Dasa Pratama and their solutions. This research was conducted using qualitative methods. The sample size of this study is 9 female leaders who work at PT Kawanua Dasa Pratama. The findings revealed that stereotypes, sexual harassment, work-life balance, and mentoring were the most frequently reported challenges by female leaders at PT Kawanua Dasa Pratama. To overcome these challenges, they need to continue developing themselves and working hard, manage time well between work and family, don't see feminine characteristics as weaknesses, and creating a mentor and disciple cycle between women. Companies also need to provide job training to employees and not tolerating sexual harassment and discrimination in the workplace. Keywords: women, leadership, challenges
THE IMPORTANCE-PERFORMANCE ANALYSIS OF STORE ATMOSPHERE AT MATAHARI DEPARTMENT STORE MANADO TOWN SQUARE Kaunang, Milenia C.; Tumbuan, Willem J.F.A.; Gunawan, Emilia M.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v9i3.36013

Abstract

The modern retail business that continues to grow in Indonesia is one of the most promising businesses in the market. Every company always tries to win the competition by trying to achieve the goal of creating and retaining customers. The competition between retail businesses grow fast and very tight currently. For some people shopping is a fun activity to do, shopping is not just buying and selling activity. In contrast to a few years ago, now the shopping activity not only as a routine activity to fulfill and buy goods, but sometimes as entertainment to eliminate boredom. The purpose of this research is to analyse the importance and performance of store atmosphere in Matahari Department Store Manado Town Square. Researchers conducted this research through quantitative methods by using the Importance-Performance Analysis (IPA) approach as an analytical tool. To achieve this goal, the researchers distributed questionnaires and the sample used was 100 respondents with two main samples, namely Generation Y and Z who had visited Matahari Department Store. The result of this study indicate that the indicator of Store Atmosphere which are Store Exterior, General Interior and Interior Display are located in Quadrant 2 means that these indicator achieves high performance to the customer. While the indicator Store Layout in Quadrant 3. Keywords: store atmosphere, importance-performance analysis
THE INFLUENCE OF PRODUCT KNOWLEDGE ON GREEN PURCHASE INTENTION, THE ROLE OF ATTITUDE AS MEDIATING VARIABLE Manopo, Andi; Tumbuan, Willem J. F. A.; Gunawan, Emilia M.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (639.135 KB) | DOI: 10.35794/emba.v9i4.36623

Abstract

Environmental issues have occurred since the industrial era and are finally realized by many companies and consumers because the impact is very detrimental to all creatures on earth nowadays. Afterwards, companies started to make environmental friendly products because of moral responsibilities and demands from the regulators in many countries. In the marketing context, companies also implemented green marketing to stimulate factors that can support consumer's green purchase intention. This study aims to analyze the influence of product knowledge and attitudes toward green products on the green purchase intention directly and indirectly. The sampling used in this study was 120 qualified respondents employing a purposive sampling technique. The analysis tool utilized in this study was PLS-SEM using SmartPLS version 3.2.9. Based on the analysis, product knowledge and attitudes toward green products had a significant influence on green purchase intention directly and indirectly. Keywords: product knowledge, attitude, green purchase intention
THE DETERMINANTS INFLUENCING BEHAVIORIAL INTENTION TO USE E-WALLET DURING COVID-19 PANDEMIC IN MANADO Rantung, Hermi Monica; Tumbuan, Alfa J.F.A; Gunawan, Emilia M.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (860.933 KB) | DOI: 10.35794/emba.v8i4.30784

Abstract

Abstract: Currently many e-wallets have been developed, one of them is go-pay which is part of go-jek application. Since the Covid-19 pandemic is in Indonesia on March 2020, e-wallets help users make payments without having to make direct physical contact with the seller and people will no need to carry cash which can also be a means of transmission of covid-19. The purpose of this study is to find out whether the variables which are perceived trust, perceived usefulness, and perceived ease of use can influence the behavioral intention of go-pay users. This study uses a quantitative method with a questionnaire to collect the data and multiple linear regression as a tool to analyze the data that has been collected. The findings of this study showed that perceived trust and perceived ease of use have positive and significant influence on behavioral intention, while perceived usefulness has no influence and not significantly on behavioral intention. From the research results; marketers or company must maintain the quality of Go-Pay system so there will not be any errors when people used the application as a payment instrument. Keywords: perceived trust, perceived usefulness, perceived ease of use, behavioral intention
Co-Authors Daud, Renny O. David P. E. Saerang David P.E. Saerang Frederik G. Worang, Frederik G. Gerungai, Gabriela G. V. Jelita, Kezia Joy Elly Tulung Kartini Alineke Sabanari Kaunang, Milenia C. Kausuhe, Jutresia Nigita Kong, Greticia Lapian, Stanss L. H. V. J, Lapian, Stanss L. H. V. Joyce Lolowang, Tirza Manopo, Andi Mewengkang, Osfred Yuda Oroh, Dhea Gloria Chrisvynia Palar, Imanuela Evelyn Angelica Paulus Kindangen Pieters, Virginia P. Rantung, Hermi Monica Rotinsulu, Eve Abrillia Samanta Tamboto, Glorrya Tasik, Hizkia H. D. Tene, Prilly Ferent Claudysa Tumbuan, Alfa J.F.A Tumbuan, Willem J. F. A Tumbuan, Willem J. F. A. Tumbuan, Willem J.F.A.