Article Per Year (5 Year)
p-Index From 2020 - 2025
0.817
P-Index
This Author published in this journals
All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Tumbuan, Willem J. F. Alfa
Unknown Affiliation
Economics, Econometrics & Finance

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
ANALYZING SERVICE QUALITY AND PRICE TOWARDS CUSTOMERS SATISFACTION AT ASTON MANADO HOTEL Riefad, Muh. Riefky; Pangemanan, Sifrid S.; Tumbuan, Willem J. F. Alfa
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 1 (2020): JE VOL 8 NO 1 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1094.975 KB) | DOI: 10.35794/emba.v8i1.27797

Abstract

The development of the hotel and tourism business in Indonesia has increased in recent years. The hospitality industry is one of the facilities which support the success of tourism. The hospitality industry is developing very fast, not only in Indonesian but also entire world and they does not only using hotel as a place to stay while on vacation, but also for business purposes, seminar, and exhibitions. North Sulawesi as one of the region in Indonesia that has a lot of tourism potential. Aston Manado Hotel is one of the hospitality service provider companies that prioritizes service to their customers. This research aimed to analyze the service quality and price towards customer satisfaction. The population of this research is the Aston Manado Hotel customers with sample size as many as 50 respondents. The finding resulted shows that service quality has a positive and significant effect towards customer satisfaction. In a sense, it is proven that customer satisfaction influence and correlate with service quality. The price is also one of the main considerations of customers to get satisfaction, with consideration of affordable price yet synergize with an adequate services and facilities in order to maintain customer satisfaction. Keyword: Customers Satisfaction, Service Quality, Price, Ordinary Least SquareANALISIS KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN DI ASTON MANADO HOTEL
ANALYZING TIKTOK CONTENT MARKETING IN 2024 PRESIDENTIAL ELECTION ON GEN-Z IN MANADO Korompis, Virginia; Tumbuan, Willem J. F. Alfa; Pandowo, Merinda Herrari Ch.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58227

Abstract

This research aims to analyzing TikTok content marketing in the 2024 Presidential Election, focusing on Gen-Z in Manado. Using qualitative research methods, the study investigates how various content strategies impact voter engagement and decision-making. The findings reveal that effective content strategies, such as consistent posting frequency, engaging content styles, and meaningful user interaction, play pivotal roles in shaping audience engagement and perceptions. Follower growth serves as an important indicator of a candidate's popularity and credibility, yet it is not the sole determinant of voting decisions among Gen-Z. Engagement metrics like likes, shares, comments, and user interaction provide valuable insights into the effectiveness of the candidates' digital marketing efforts. Ultimately, successful TikTok content marketing requires a deep understanding of Gen-Z's preferences and behaviors, enabling candidates to create messages that resonate and influence this demographic. By utilizing these strategies, candidates can enhance their visibility and appeal, and potentially influencing the voting decisions of Gen-Z in Manado.   Keyword: Content Marketing, Digital Marketing Strategies, Political Campaigns
THE INFLUENCE OF CELEBRITY ENDORSEMENT AND CONTENT MARKETING ON PURCHASE INTENTION OF SKINTIFIC PRODUCTS AT TIKTOK SHOP Lombogia, Stacia Clearesta; Tumbuan, Willem J. F. Alfa; Saerang, Regina T.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58498

Abstract

The primary objectives of this research are threefold: firstly, to know the Influence of Celebrity Endorsement on Purchase Intention of Skintific Products at Tiktok Shop; secondly, to know the Influence of Content Marketing on Purchase Intention of Skintific Products at Tiktok Shop; thirdly to know the Influence of Celebrity Endorsement and Content Marketing on Purchase Intention of Skintific Products at Tiktok Shop;. The research adopts a quantitative approach, involving the number of sample of 100 respondents of Gen Z Manado. Multiple linear regression analysis, utilizing SPSS Version 20 as the analytical tool, demonstrates that Celebrity Endorsement and Content Marketing significantly Influence Purchase Intention.   Keywords: Celebrity Endorsement, Content Marketing, Purchase Intention
Pengaruh Brand Ambassador dan Brand Awareness terhadap Keputusan Pembelian Produk Ultra Milk X Stray Kids di Manado (Study pada Gen Z) Surbakti, Leila Mitha Cahayu; Tumbel, Altje L.; Tumbuan, Willem J. F. Alfa
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 01 (2025): JE. Vol. 13 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i01.59377

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besarpengaruh brand ambassador dan brand awareness terhadap Keputusan Pembelian produk Ultra Milk x Stray Kids di Manado. Jenis penelitianini adalah kuantitatif dengan jumlah sampel 114 responden yang di ambil dari penyebaran kuesioner menggunakan google form Analisisdata penilitan menggunakan Validitas dan Reabilitas, Uji Normalitas, Uji Multikolinearitas, Uji Heterokedastisitas, Analisis Regresi Linear Berganda, Uji Signifikan simultan (Uji F), Uji Secar parsial (Uji t), Korelasi Berganda (R), Analisis Koefisien determinasi (R2). Berdasarkan hasil penelitian secara simultan variable brand ambassador dan brand awarenees secara bersama-sama berpengaruh positif dan signifikan terhadap Keputusan pembelian produk Ultra Milk x Stray Kids di Manado. Berdasarkan hasil pengujian secara parsial variabelbrand ambassador berpengaruh positif dan signifikan terhadapKeputusan pembelian produk Ultra Milk x Stray Kids di Manado. Berdasarkan hasil pengujian secara parsial variabel brand awarenessberpengaruh positif dan signifikan terhadap Keputusan pembelianproduk Ultra Milk x Stray Kids di Manado. Kata Kunci: Brand Ambassador, Brand Awareness, Keputusan Pembelian  
Co-Authors Altje L. Tumbel Korompis, Virginia Lombogia, Stacia Clearesta Merinda H. Ch. Pandowo Riefad, Muh. Riefky Saerang, Regina T. Sifrid S. Pangemanan Surbakti, Leila Mitha Cahayu