Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Poluan, Farly .
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE EFFECT OF STORE AMBIENCE AND VALUE FOR MONEY ON CONSUMER PURCHASE INTENTION. CASE STUDY OF INDOMARET TOMOHON Poluan, Farly .; Lapian, S.L.H.V. Joyce; Pandowo, Merinda .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (611.662 KB) | DOI: 10.35794/emba.v6i4.22225

Abstract

Abstract: In the competitive era, an attractive store ambiance is essential in encouraging customers to buy products. Meanwhile reasonable prices in a retail store induce customer satisfaction as well as build customer loyalty; hence value for money is important. So this research wants to analyze which of the two variables has a significant influence to customer purchase intention. Further, this research used Multiple Linear Regression as a research method. To archive the main purpose of this research, the sample size is 40 respondents. As a result of this research, both store ambience and value for money give significant influence to customer purchase intention. Hence, Indomaret Tomohon has to pay attention to their store ambience and value for money because the two factors has positive impact to customer purchase intention partially and simultaneously.Keywords: consumer purchase intention, store ambience, value for money
Co-Authors Merinda H. Ch. Pandowo S.L.H.V Joyce Lapian