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All Journal Jurnal YIN YANG el-Jizya: Jurnal Ekonomi Islam AL QUDS : Jurnal Studi Alquran dan Hadis MAGHZA: Jurnal Ilmu Al-Qur´an dan Tafsir Indonesian Journal of Islamic Business and Economics (IJIBE) Mabsya : Jurnal Manajemen Bisnis Syariah AKM: Aksi Kepada Masyarakat Wealth: Journal of Islamic Banking and Finance
Hilyatin, Dewi Laela
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Wealth: Journal of Islamic Banking and Finance

 1 
The Effectiveness Of Social Media Promotion Strategy As An Effort To Attract Customer (Nasabah) Interest Using The AISAS Model Approach (Case Study At Bprs Gunung Slamet Cilacap) Mawadah, Nuri Vina; Hilyatin, Dewi Laela
Wealth: Journal of Islamic Banking and Finance Vol. 1 No. 2 (2022)
Publisher : Faculty of Islamic Economics and Business, UIN Prof. K. H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/wealth.v1i2.7164

Abstract

BPRS Gunung Slamet Cilacap is one of the BPRS that implements a promotional mix strategy consisting of advertising, sales promotion, publicity and personal selling. However, since the Covid-19 Pandemic, this promotional strategy has not worked because of social distancing so that BPRS utilizes social media as a promotional medium in order to attract customers. The purpose of this study was to determine how effective the promotion using social media was carried out by BPRS. This research is a field research with a qualitative research type and uses a descriptive analysis approach. The data of this study were collected through observation, interviews, and documentation with marketing and customers of BPRS Gunung Slamet, while data analysis was carried out by data reduction, data presentation and drawing conclusions. The data validity technique uses triangulation. The results of this study indicate that the presence of Instagram and Whatsapp as promotional media for the products of the Gunung Slamet Cilacap BPRS can help in introducing Islamic bank products. The promotions that have been carried out have been effective, as can be seen from the increasing number of customers and effective communication between employees and customers as measured using the AISAS Model (Attention, Interest, Shearch, Action, Share). Based on interviews with marketing and customers of BPRS Gunung Slamet Cilacap, it can be concluded that promotions using social media have succeeded in attracting customers' interest. Customers often see BPRS promoting using social media and are interested, seek further information and then use the product until finally sharing their experiences as customers of BPRS Gunung Slamet. Apart from being a promotional media, social media is also used as a medium of communication between employees and active customers of BPRS Gunung Slamet
Development of Marine Tourism Based on Blue Economy Realizing Sustainable Development Goals (Case Study Of Teluk Penyu Beach Cilacap) Jannah, Roikhatul; Hilyatin, Dewi Laela; Riyadi, Sugeng
Wealth: Journal of Islamic Banking and Finance Vol. 3 No. 2 (2024)
Publisher : Faculty of Islamic Economics and Business, UIN Prof. K. H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/wealth.v3i2.12605

Abstract

The purpose of this study is to determine the concept of Blue Economy that has been applied in the development of marine tourism at the Teluk Penyu Beach Cilacap and the concept of Blue Economy at the Teluk Penyu Beach Cilacap in realizing Sustainable Development Goals. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and documentation. Data validity test using the source triangulation method and data analysis techniques with data collection, data reduction, data presentation, and conclusion drawing. The results of this study indicate that the development of marine tourism on the Teluk Penyu Beach Cilacap based on the Blue Economy is almost well implemented. This is seen from the implementation of three principles, namely nature’s efficiency, social inclusive, and multiple revenue that can realize several Sustainable Development Goals, namely the first goal without poverty, the second goal without hunger, the eighth goal of decent work and economic growth, the thirteenth goal of handling climate change, and the fourteenth goal of maintaining marine ecosystems. One principle that is still being worked on is the principle zero waste, which if it can be implemented properly can support the realization of the third goal of a healthy and prosperous life and the twelfth goal of responsible consumption and production which will be realized 2030
Co-Authors Athoillah, Mohamad Anton Azah, Istiani Nurul Febriaeni, Riska Linda Hanifah, Umu Intansari, Anggita Isty Jannah, Roikhatul Mawadah, Nuri Vina Naqiyah Mukhtar Puji Astuti Raharja, Mahardhika Cipta rahmini hadi Riadi, Rian Sugeng Siti Nur Fatimah Siti Nurhalimah Sugeng Riyadi TATI NURHAYATI