Claim Missing Document
Check
Articles

Found 2 Documents
Search

The Effectiveness Of Social Media Promotion Strategy As An Effort To Attract Customer (Nasabah) Interest Using The AISAS Model Approach (Case Study At Bprs Gunung Slamet Cilacap) Mawadah, Nuri Vina; Hilyatin, Dewi Laela
Wealth: Journal of Islamic Banking and Finance Vol. 1 No. 2 (2022)
Publisher : Faculty of Islamic Economics and Business, UIN Prof. K. H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/wealth.v1i2.7164

Abstract

BPRS Gunung Slamet Cilacap is one of the BPRS that implements a promotional mix strategy consisting of advertising, sales promotion, publicity and personal selling. However, since the Covid-19 Pandemic, this promotional strategy has not worked because of social distancing so that BPRS utilizes social media as a promotional medium in order to attract customers. The purpose of this study was to determine how effective the promotion using social media was carried out by BPRS. This research is a field research with a qualitative research type and uses a descriptive analysis approach. The data of this study were collected through observation, interviews, and documentation with marketing and customers of BPRS Gunung Slamet, while data analysis was carried out by data reduction, data presentation and drawing conclusions. The data validity technique uses triangulation. The results of this study indicate that the presence of Instagram and Whatsapp as promotional media for the products of the Gunung Slamet Cilacap BPRS can help in introducing Islamic bank products. The promotions that have been carried out have been effective, as can be seen from the increasing number of customers and effective communication between employees and customers as measured using the AISAS Model (Attention, Interest, Shearch, Action, Share). Based on interviews with marketing and customers of BPRS Gunung Slamet Cilacap, it can be concluded that promotions using social media have succeeded in attracting customers' interest. Customers often see BPRS promoting using social media and are interested, seek further information and then use the product until finally sharing their experiences as customers of BPRS Gunung Slamet. Apart from being a promotional media, social media is also used as a medium of communication between employees and active customers of BPRS Gunung Slamet
3D Visualization Trends in Science Learning: Content Analysis Mawadah, Nuri Vina; Ikhsan, Jaslin; Suyanta; Nurohman, Sabar; Rejeki, Sri
Jurnal Penelitian Pendidikan IPA Vol 9 No 8 (2023): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i8.3864

Abstract

In the current digital era, the development of science and technology is growing rapidly in the world of education. In learning the use of technology in the form of using smartphones and the internet which can be accessed by both teachers and students. Trends in learning by incorporating elements of technology in science learning. Science is a family of biology, physics, chemistry which has material characteristics that can be seen or observed by the senses and are not visible to the five senses and cannot be displayed in class. The natural aspect of science is quite broad because it relates to phenomena and natural phenomena, therefore 3D visualization is needed in learning so that abstract material can be more concrete in the meaning of learning. The purpose of this study is to analyze the content or content analysis of 20 articles related to 3D visualization in science learning. The results obtained are 3D visualization in learning used from elementary to high school levels. The 3D visualization is in the form of AR-based learning media and AR-based modules that affect the learning outcomes that teachers and students want to achieve. In making objects in the form of 3D visualization using several software, namely blender, unity, vuforia, AR, uniteAR.