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ANALISIS EKUITAS MEREK PADA PERUSAHAAN ONLINE Raharja, Mahardhika Cipta
Mabsya: Jurnal Manajemen Bisnis Syariah Vol 1 No 1 (2019): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v1i1.3151

This study is an empirical study, entitled "Ekuitas Merek pada Perusahaan Online". The purpose of this study was to analyze the measurement model of brand equity in a online company, that if the traditional measurement model that has been used in the offline company applied to the online company.Subjects in this study were users of social networking site Facebook. The object of this study is brand awareness, brand value, brand trust, brand loyalty, and brand equity. Based on the results of research and data analysis with Structural Equation Modeling (SEM) showed that: (1) The level of consumer awareness no positive effect on brand equity from online business brand, (2) The value of the brand is not a positive influence on brand equity from online business brand, (3) Levels consumer trust is not a positive influence on brand equity from online business brand, (4) Positive impact of consumer loyalty to the brand equity of the business brand online, (5) Brand awareness has a positive effect on the value of the brand online business associations, (6) Brand awareness have a positive effect on the association of brand trust in online businesses, (7) The perceived value is not affected positively the trust level of brand in online business; (8) Trust has a positive effect on the level of brand loyalty in business online, and (9) The perceived value has a positive effect on the level of brand loyalty in business online.The implications of the above conclusion that in order to achieve the highest power of a brand, brand equity is measured in the form of an online business, an effort that can be done is to consider each of the dimensions of brand equity, including brand awareness, brand association (in the form of brand value and brand trust), and brand loyalty.

Analisis Ekuitas Merek pada Perusahaan Online Raharja, Mahardhika Cipta
Mabsya: Jurnal Manajemen Bisnis Syariah Vol 1 No 1 (2019): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v1i1.3151

This study is an empirical study, entitled "Ekuitas Merek pada Perusahaan Online". The purpose of this study was to analyze the measurement model of brand equity in a online company, that if the traditional measurement model that has been used in the offline company applied to the online company.Subjects in this study were users of social networking site Facebook. The object of this study is brand awareness, brand value, brand trust, brand loyalty, and brand equity. Based on the results of research and data analysis with Structural Equation Modeling (SEM) showed that: (1) The level of consumer awareness no positive effect on brand equity from online business brand, (2) The value of the brand is not a positive influence on brand equity from online business brand, (3) Levels consumer trust is not a positive influence on brand equity from online business brand, (4) Positive impact of consumer loyalty to the brand equity of the business brand online, (5) Brand awareness has a positive effect on the value of the brand online business associations, (6) Brand awareness have a positive effect on the association of brand trust in online businesses, (7) The perceived value is not affected positively the trust level of brand in online business; (8) Trust has a positive effect on the level of brand loyalty in business online, and (9) The perceived value has a positive effect on the level of brand loyalty in business online.The implications of the above conclusion that in order to achieve the highest power of a brand, brand equity is measured in the form of an online business, an effort that can be done is to consider each of the dimensions of brand equity, including brand awareness, brand association (in the form of brand value and brand trust), and brand loyalty.

The Effect of Religiosity, Literacy and Perception Levels on Students Interest in Saving in Islamic Banking Janah, Fadilla Fatkhul; Raharja, Mahardhika Cipta
Indonesian Journal of Islamic Business and Economics (IJIBE) Vol 5 No 1 (2023): IJIBE
Publisher : Islamic Economic Scholar Association and Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.ijibe.2023.5.1.8738

Sharia banks are banks that carry out their business activities based on Sharia principles. The market share of Islamic banks is still relatively low. Therefore, it is necessary to play an active role in all elements, one of which is Islamic banking academics. This study aims to determine the influence of religiosity, Islamic banking literacy, and perceptions of students' interest in saving in Islamic banking. The population in this study was students of the Sharia Banking Study Program, Faculty of Economics and Islamic Business, State Islamic University, Professor Kiai Haji Saifuddin Zuhri Purwokerto, the sample used was 89 respondents. Research methods using quantitative methods, data collection techniques using questionnaires, and documentation. Hypothesis testing using t-test and F-test using SPSS 21 tool. The results showed that: (1) Religiosity affects the interest in saving in Islamic banking. (2) The level of Islamic banking literacy does not affect the interest in saving in Islamic banking. (3) The level of perception affects the interest in saving in Islamic banking. (4) Religiosity (X1), literacy (X2), and perception (X3) simultaneously affect interest in saving (Y) in Islamic banking. Based on these results, it can be said that the higher a person's level of religiosity, the higher one's interest in saving, then not only people who have literacy related to Islamic banking will be interested in saving in Islamic banking and better one's perception of Islamic banking, the higher one's interest in saving will be.

Peranan Koperasi dalam Membentuk Karakter Kewirausahaan pada Mahasiswa UIN Prof. K. H. Saofuddin Zuhri Purwokerto Agustin, Indriana Fira Veronica; Aprilia, Kirey; Melani, Indah; Raharja, Mahardhika Cipta
JURNAL ILMIAH FEASIBLE: Bisnis, Kewirausahaan dan Koperasi Vol 5 No 1 (2023): JURNAL ILMIAH FEASIBLE (JIF): Bisnis, Kewirausahaan dan Koperasi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/fb.v5i1.2023.57-65.16375

Penelitian ini bertujuan untuk mengetahui peran koperasi mahasiswa dalam pembentukan kepribadian wirausaha mahasiswa Universitas Islam Negeri, Profesor K.H. Saifuddin Zuhri Purwokerto. Metode penelitian menggunakan pendekatan kualitatif. Dalam penelitian ini, data yang diperoleh berasal dari dua sumber, yaitu: data primer dan data sekunder. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah wawancara, observasi, dan dokumentasi. Analisis data penelitian meliputi reduksi data, penyajian data dan penarikan kesimpulan. Hasil dari penelitian 1) Fungsi Kopma dilihat dari dua pendekatan, yaitu koperasi mahasiswa sebagai lembaga pendidikan kewirausahaan, melatih dan mendidik mahasiswa dalam manajemen, manajemen, kerjasama dalam melatih dan mendidik mahasiswa untuk mengembangkan potensi wirausaha; 2) Peran koperasi mahasiswa dalam pembentukan kepribadian wirausaha mahasiswa Universitas Islam Negeri Kopma Guru Besar KH Saifuddin Zuhri Purwokerto , sejalan dengan indikator karakteristik wirausaha pada kepemimpinan, berorientasi tugas dan hasil, berorientasi masa depan, kreativitas, pengambilan risiko dan kepercayaan diri.

Analisis Strategi Pengembangan Agribisnis Kebun Strawberi di Desa Serang Kabupaten Purbalingga Tegar, Agung; Lestari, Sagita Agus; Adiartanti, Yola; Sholiha, Yuzi Maulia; Raharja, Mahardhika Cipta
KUBIS Vol 2 No 2 (2022): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v2i02.1801

Serang Village, Karangreja Sub-district, Purbalingga Regency is one of the best-performing villages at the national level because in 2013 it was successfully selected as the winner of Pakarti Utama I at the National Level in the Best Implementing Competition for Yard Yard Utilization (Heart of PKK) Regency Category. Serang village farmers first planted strawberries in 2003. The first seeds to be planted came from the remaining strawberry plantations of PT. Zeta Agro. Until now, Serang Village has been developed as a strawberry tourism village. This study aims to analyze the strategy of developing strawberry garden agribusiness in Seran Village, Purbalingga Regency. The research design is qualitative, with case study research techniques. Data collection methods used are interviews, observation and documentation. Based on the results of internal factors and external factors from the strawberry plantation agribusiness development strategy in Serang Village, it can be divided into four strategies, namely Strengths-Opportunities (S-O), Weaknesses-Opportunities (W-O), Strengths-Threats (S-T) and Weaknesses-Threats (W-T).

Multidimensional Trust in Halal Logo of Food Products : A Study in Local Cultural Context Kusumastuti, Dani; Raharja, Mahardhika Cipta; Maamor, Selamah; Yulian, Tri Nurindahyanti
Ijtimā iyya Journal of Muslim Society Research Vol. 9 No. 1 (2024)
Publisher : Postgraduate, State Islamic University Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/ijtimaiyya.v9i1.10740

Trust is a multidimensional concept that varies across cultures and societies. Understanding consumers' trust is essential to increase awareness of the halal logo. This study aims to examine the trust dimensions of the halal logo in the Penginyongan cultural region. Confirmatory factor analysis was employed to analyze data from a sample of 139 Muslims residing in the Penginyongan cultural area, which encompasses the regencies of Banjarnegara, Purbalingga, Banyumas, Cilacap, and Kebumen. The results show that spiritual, cognitive, and affective factors significantly influence trust in the halal logo on food and beverage products. Affective aspects have demonstrated the highest loading factor value, suggesting that affective approach must be prioritized in building trust in halal logo. This can be achieved by creating emotional branding and excellent service as the key to long-term consumer commitment to the halal logo. This study has broadened the understanding of trust in the halal logo in a particular culture and expanded the concept of trust by including the spiritual dimension as an important factor in enhancing trust.

ABCD Approuch In Financial Literacy Assistance of Sunyalangu Village Communities, Banyumas Hilyatin, Dewi Laela; Raharja, Mahardhika Cipta; Azah, Istiani Nurul; Nurhalimah, Siti; Fatimah, Siti Nur; Febriaeni, Riska Linda; Riadi, Rian Sugeng
AKM Vol 5 No 2 (2025): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Januari 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v5i2.1185

The literacy of Indonesian society is still relatively low, this is due to a fairly low interest in reading and motivation. One of the important literacies for the community is financial literacy. Because this is a form of long-term investment, especially in financial management. So important is financial literacy for the community, it is necessary to do mentoring that focuses on financial literacy, especially for rural communities. Because the level of financial literacy of rural communities is lower than urban communities. Sunyalangu Village, Karanglewas District is currently a pilot Inclusion Village launched by the Financial Services Authority Purwokerto since 2021. To be able to support government programmes, as an Educational Institution, UIN SAIZU Purwokerto must be present. Moreover, one of the faculties under UIN SAIZU Purwokerto is Economics. ABCD approach community service on financial literacy in Sunyalangu Village, Banyumas Regency was conducted for two months. The service team consisting of lecturers and students partnered with youth karangtaruna and the Sunyalangu village government. There are several stages carried out in the service process, namely: pre-service, implementation of assistance, and post-assistance. At the beginning of the service the team measured the level of community financial literacy. After knowing the level of community financial literacy, the service team carried out the service process and took measurements again. after the service was carried out, the level of community financial literacy was 71%, which means moderate. The community said that the service carried out was very beneficial to them, especially in terms of financial literacy.

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