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All Journal Jurnal KOMUNIKA Jurnal Komunikasi Academy of Education Journal Dinasti International Journal of Digital Business Management Open Access Indonesia Journal of Social Sciences International Journal of Educational Research and Social Sciences (IJERSC) International Journal of Social Learning (IJSL) Journal of Social and Policy Issues Open Access Indonesia Journal of Social Sciences Arkus International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Ilmu Komunikasi Cerdika: Jurnal Ilmiah Indonesia Jurnal Spektrum Komunikasi
Alvin, Silvanus
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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“IT’S BELOW MY EXPECTATION”: A CASE STUDY OF UMN ONLINE LEARNING STUDENT Alvin, Silvanus
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 3 (2023): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i3.865

Abstract

Online learning has grown in popularity in Indonesia, particularly among people looking to gain new skills or improve their existing knowledge. The COVID-19 epidemic has exacerbated this tendency by necessitating the use of remote learning approaches. This study aims to discover students' initial expectations when they enroll UMN and the reality after they become UMN online learning students The urgency of this research is based on the fact that the dropout rate at UMN is roughly 28%. Dropout may be harmful to both the individual student and the institution, thus it is critical to address the underlying reasons of dropout and develop effective ways to encourage student success and retention. The gap between expectation and reality is crucial to understand because it can influence the creation or modification of policies designed to protect students from dropping out. This qualitative research applies data collection using FGDs involving 40 UMN online learning program students. One of the most interesting findings from this research is that online learning students were surprised to learn about the SKKM policy, which they did not expect. The majority of students who are workers admitted that it was difficult to set aside time to do additional activities to collect SKKM points.
EMPOWERING EDUCATION: DEVELOPING AN E-LEARNING COURSE FOR INTRODUCTION TO COMMUNICATION STUDIES AT UMN Riatun, Riatun; Alvin, Silvanus
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 3 (2023): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i3.882

Abstract

This study aimed to explore the development of e-learning at Universitas Multimedia Nusantara (UMN), using a qualitative research method. The study collected data through interviews with key stakeholders involved in the development of e-learning at UMN. The findings suggest that the development of e-learning at UMN is necessary to improve the quality of learning and expand access to quality learning materials. The study also found that the ADDIE model was used in the development process, and three new types of content were created: virtual lightboards, scenario-based content, and gamification content. These types of content were designed to enhance student engagement and improve learning outcomes. The study concludes that the development of e-learning is essential in the current educational landscape and can benefit both students and institutions alike.
UNVEILING THE EFFICACY OF SOCIAL MEDIA MARKETING TACTICS TO AMPLIFY BRAND AWARENESS: A CASE STUDY OF @SHIPPER.ID ON INSTAGRAM Safitri, Camila; Alvin, Silvanus
Cerdika: Jurnal Ilmiah Indonesia Vol. 3 No. 09 (2023): Cerdika : Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v3i09.671

Abstract

Media sosial telah menjadi alat yang sangat efektif untuk meningkatkan kesadaran merek. Shipper Indonesia, sebuah perusahaan aggregator logistik dan gudang, menggunakan Instagram untuk berhubungan dengan audiens targetnya. Penelitian ini mengeksplorasi pentingnya pemasaran media sosial dan strategi Shipper di Instagram. Media sosial mencakup jaringan virtual dan platform online yang memungkinkan pertukaran dan penyebaran konten yang dibuat oleh pengguna, melampaui batas geografis. Aksesibilitasnya yang luas memungkinkan merek mencapai audiens yang beragam di seluruh dunia. Keuntungan utama pemasaran media sosial terletak pada pengiriman konten yang sangat ditargetkan ke segmen audiens tertentu melalui analisis data. Shipper menciptakan konten yang dipersonalisasi sehingga tepat sasaran dengan audiens targetnya, memperkuat hubungan merek. Beragam format konten di media sosial, seperti gambar, video, dan jajak pendapat interaktif, menarik perhatian pengguna dan meningkatkan berbagi pesan merek. Interaksi secara real-time memungkinkan Shipper untuk dengan cepat menanggapi pertanyaan pelanggan, membangun kepercayaan dan loyalitas. Kolaborasi dengan influencer juga memperluas jangkauan Shipper dan pemasaran dari mulut ke mulut. Strategi Instagram Shipper melibatkan penelitian awal, pembuatan konten di bawah tiga pilar (edukasi, meme, dan layanan), kolaborasi dengan KOL (Key Opinion Leader), dan seminar daring dengan mentor merek. Ini efektif membangun kesadaran merek dan membina rasa komunitas. Fokus pada Generasi Y dan Z, Shipper sesuai dengan karakteristik yang cenderung mahir dalam teknologi dan berorientasi bisnis dari audiens targetnya. Popularitas Instagram di kalangan generasi ini memperkuat kehadiran Shipper. Penelitian ini menyoroti pentingnya pemasaran media sosial untuk kesadaran merek dan menekankan perlunya menggunakan platform digital untuk berhubungan dengan konsumen dan membangun hubungan dengan mereka secara efektif.
The Evolution of Political Party in Indonesia: PSI Towards a Digital Party Alvin, Silvanus
Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i2.18352

Abstract

Internet penetration and technological developments have transformed society into a digital community. Political communication cannot run stagnant but continues to advance following developments. In Europe, this digitalization phenomenon gave birth to a new form in the political field, namely the birth of digital parties. The term digital party cannot be applied to political parties that use social media as a means of communication, but rather a party that upholds and applies digital philosophy in its internal and external communication. Paolo Gerbaudo sparked the idea of ​​a Digital Party with five main criteria: cloud-based parties, participationism, hyperleader, superbase and plebiscitarianism 2.0. The main goal of digital parties is to empower people in an idealistic democratic sphere. In Indonesia, Partai Solidaritas Indonesia (PSI) is well-known as a political party filled with youngsters and uses digital apps for political communication. After the 2019 General Election ended and failed to enter the central parliament (DPR RI), PSI presented a digital platform called the Solidarity Application for the public. The Solidarity Apps is expected to bring PSI's elected district legislative members (DPRD) closer to the public. PSI is the first political party to present this digital medium to the public. This qualitative case study research examines three things academically: Firstly, why does PSI use the Solidarity Application as a form of political communication? Secondly, knowing the use of the Solidarity Application. Lastly, understanding PSI's position within the framework of the Digital Party concept of Paulo Gerbaudo. The researcher conducted in-depth interviews with Director of Digital Platform of PSI, Sigit Widodo and a Member of the District Legislative from PSI, Yoel Yosaphat. This paper argues that PSI cannot yet be categorized as a digital party. Nonetheless, PSI is already in the right direction to evolve as a digital party in Indonesia because evolution is a process that takes time. Several obstacles in the pursuit of a digital party are discussed.
Strategi Komunikasi Politik Caleg PSI Lolos DPRD Kota Bandung di Pemilu 2019 Alvin, Silvanus
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 4 (2022): November 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v1i4.1167

Abstract

Every Indonesian citizen has the right to vote and be elected to politics. There is an understanding that individuals who want to run in elections must spend large amounts of money, ranging from hundreds of millions to billions of rupiahs. However, a unique phenomenon occurred in the 2019 Election, especially in the scope of the legislative election in Bandung City. One of the candidates from PSI named, Yoel Yosaphat managed to pass to the parliament by spending only Rp 3 million in campaign funds. This study seeks to find out empirically and in-depth the applied political communication strategies. This research is qualitative research with a case study approach. Data was collected utilizing in-depth interviews. An interesting finding from this research is that two factors have implications for Yoel's passage to parliament, with a total support of 3,321 votes. The first is the social capital that Yoel got through networks or social relations that had been built before he entered politics. The second is the financial capital used to operate the campaign by purchasing campaign props such as banners, business cards, and calendars. The reason is to attract public attention as well as provide political messages.
Safeguarding Personal Information: Communication Privacy Management By Gen-Z Influencers Mutiara Cipta, Dessy; Alvin, Silvanus
International Journal of Educational Research & Social Sciences Vol. 4 No. 3 (2023): June 2023
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v4i3.653

Abstract

This research investigates the utilization of the NGL Link feature in Instagram Stories and its impact on the disclosure of personal information by micro-influencers. The study explores the experiences and privacy management strategies of Gen-Z micro-influencers. The study adopts a post-positivist paradigm and employs a case study approach to delve deeper into the research topic. Four micro-influencers meeting specific criteria were selected as informants for the study. Data collection techniques included interviews and data documentation. The informants shared their experiences, perspectives, and attitudes towards using the NGL Link feature. The findings reveal that the NGL Link feature enables micro-influencers to interact with their followers and share personal information, leading to increased engagement and deeper connections. However, concerns about privacy and the dissemination of personal information arise. The informants employ various filtering methods to protect their privacy, categorizing questions and selectively sharing responses. Dissemination of personal information by followers is observed, particularly among those who know the micro-influencer in real life. The study concludes that filtering serves as the primary privacy management strategy for micro-influencers using the NGL Link feature.
Co-Authors Angelo, Eldorado Aluzio Bryan Ferdinandus, Dinda Deva Kurniadi, Yulius Mujiono Mujiono Mutiara Cipta, Dessy Riatun, Riatun Safitri, Camila Sompotan, Celly Tangguh Okta Wibowo Winata, Josephine Nathania