Article Per Year (5 Year)
p-Index From 2021 - 2026
2.249
P-Index
This Author published in this journals
All Journal Jurnal KOMUNIKA Jurnal Komunikasi Academy of Education Journal Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Open Access Indonesia Journal of Social Sciences Jurnal Kewarganegaraan International Journal of Social Learning (IJSL) Journal of Social and Policy Issues Open Access Indonesia Journal of Social Sciences Arkus International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Indonesia Sosial Teknologi Cerdika: Jurnal Ilmiah Indonesia Jurnal Spektrum Komunikasi
Alvin, Silvanus
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 17 Documents
Search

 1   2 
SNACKABLE CONTENT CREATION IN THE DIGITAL AGE: A CASE STUDY OF SOCIAL MEDIA CONTENT PRODUCTION AT NET TV Ferdinandus, Dinda Deva; Alvin, Silvanus
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.878

Abstract

This study explores the effective utilization of social media to promote TV programmes, specifically focusing on NET Mediatama Televisi (Net TV) in Indonesia. The COVID-19 pandemic has led to an increase in social media usage, making it an ideal platform to promote TV programmes. The case study design was used, and data was collected through observation and physical artifacts. The analysis identified that NET TV encourages content creators to create snackable and interactive content to promote their programmes effectively. This study highlights the importance of social media in promoting TV programmes and the need for media companies to adapt to changing audience behavior.
“IT’S BELOW MY EXPECTATION”: A CASE STUDY OF UMN ONLINE LEARNING STUDENT Alvin, Silvanus
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 3 (2023): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i3.865

Abstract

Online learning has grown in popularity in Indonesia, particularly among people looking to gain new skills or improve their existing knowledge. The COVID-19 epidemic has exacerbated this tendency by necessitating the use of remote learning approaches. This study aims to discover students' initial expectations when they enroll UMN and the reality after they become UMN online learning students The urgency of this research is based on the fact that the dropout rate at UMN is roughly 28%. Dropout may be harmful to both the individual student and the institution, thus it is critical to address the underlying reasons of dropout and develop effective ways to encourage student success and retention. The gap between expectation and reality is crucial to understand because it can influence the creation or modification of policies designed to protect students from dropping out. This qualitative research applies data collection using FGDs involving 40 UMN online learning program students. One of the most interesting findings from this research is that online learning students were surprised to learn about the SKKM policy, which they did not expect. The majority of students who are workers admitted that it was difficult to set aside time to do additional activities to collect SKKM points.
EMPOWERING EDUCATION: DEVELOPING AN E-LEARNING COURSE FOR INTRODUCTION TO COMMUNICATION STUDIES AT UMN Riatun, Riatun; Alvin, Silvanus
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 3 (2023): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i3.882

Abstract

This study aimed to explore the development of e-learning at Universitas Multimedia Nusantara (UMN), using a qualitative research method. The study collected data through interviews with key stakeholders involved in the development of e-learning at UMN. The findings suggest that the development of e-learning at UMN is necessary to improve the quality of learning and expand access to quality learning materials. The study also found that the ADDIE model was used in the development process, and three new types of content were created: virtual lightboards, scenario-based content, and gamification content. These types of content were designed to enhance student engagement and improve learning outcomes. The study concludes that the development of e-learning is essential in the current educational landscape and can benefit both students and institutions alike.
UNVEILING THE EFFICACY OF SOCIAL MEDIA MARKETING TACTICS TO AMPLIFY BRAND AWARENESS: A CASE STUDY OF @SHIPPER.ID ON INSTAGRAM Safitri, Camila; Alvin, Silvanus
Cerdika: Jurnal Ilmiah Indonesia Vol. 3 No. 09 (2023): Cerdika : Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v3i09.671

Abstract

Media sosial telah menjadi alat yang sangat efektif untuk meningkatkan kesadaran merek. Shipper Indonesia, sebuah perusahaan aggregator logistik dan gudang, menggunakan Instagram untuk berhubungan dengan audiens targetnya. Penelitian ini mengeksplorasi pentingnya pemasaran media sosial dan strategi Shipper di Instagram. Media sosial mencakup jaringan virtual dan platform online yang memungkinkan pertukaran dan penyebaran konten yang dibuat oleh pengguna, melampaui batas geografis. Aksesibilitasnya yang luas memungkinkan merek mencapai audiens yang beragam di seluruh dunia. Keuntungan utama pemasaran media sosial terletak pada pengiriman konten yang sangat ditargetkan ke segmen audiens tertentu melalui analisis data. Shipper menciptakan konten yang dipersonalisasi sehingga tepat sasaran dengan audiens targetnya, memperkuat hubungan merek. Beragam format konten di media sosial, seperti gambar, video, dan jajak pendapat interaktif, menarik perhatian pengguna dan meningkatkan berbagi pesan merek. Interaksi secara real-time memungkinkan Shipper untuk dengan cepat menanggapi pertanyaan pelanggan, membangun kepercayaan dan loyalitas. Kolaborasi dengan influencer juga memperluas jangkauan Shipper dan pemasaran dari mulut ke mulut. Strategi Instagram Shipper melibatkan penelitian awal, pembuatan konten di bawah tiga pilar (edukasi, meme, dan layanan), kolaborasi dengan KOL (Key Opinion Leader), dan seminar daring dengan mentor merek. Ini efektif membangun kesadaran merek dan membina rasa komunitas. Fokus pada Generasi Y dan Z, Shipper sesuai dengan karakteristik yang cenderung mahir dalam teknologi dan berorientasi bisnis dari audiens targetnya. Popularitas Instagram di kalangan generasi ini memperkuat kehadiran Shipper. Penelitian ini menyoroti pentingnya pemasaran media sosial untuk kesadaran merek dan menekankan perlunya menggunakan platform digital untuk berhubungan dengan konsumen dan membangun hubungan dengan mereka secara efektif.
Phubbing By Gen-Z And Gen-Y: Exploring Smartphone Usage And Its Implications On Interpersonal Communication In The Workplace Dwi Atmaja, Bonifacius Sandro; Alvin, Silvanus
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 8 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i8.665

Abstract

This research examines "phubbing" behavior among Gen-Z and Gen-Y employees at PT Siloam International Hospitals, Indonesia. Phubbing refers to the act of using smartphones while in the presence of others, diverting attention from face-to-face interactions. The study employs a qualitative case study approach, interviewing six participants selected through purposive sampling. Findings reveal a hybrid work system at Siloam, with a mix of face-to-face and virtual communication. Smartphones and laptops play vital roles in work-related communication, with some participants using smartphones for 80-90% of their work hours. Urgency, multitasking, and avoidance of certain topics are cited as reasons for phubbing. Understanding these drivers can help organizations address communication challenges and foster attentive interactions. Promoting mindful smartphone usage can lead to improved workplace dynamics and productivity, emphasizing the importance of empathy and open communication.
The Evolution of Political Party in Indonesia: PSI Towards a Digital Party Alvin, Silvanus
Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i2.18352

Abstract

Internet penetration and technological developments have transformed society into a digital community. Political communication cannot run stagnant but continues to advance following developments. In Europe, this digitalization phenomenon gave birth to a new form in the political field, namely the birth of digital parties. The term digital party cannot be applied to political parties that use social media as a means of communication, but rather a party that upholds and applies digital philosophy in its internal and external communication. Paolo Gerbaudo sparked the idea of ​​a Digital Party with five main criteria: cloud-based parties, participationism, hyperleader, superbase and plebiscitarianism 2.0. The main goal of digital parties is to empower people in an idealistic democratic sphere. In Indonesia, Partai Solidaritas Indonesia (PSI) is well-known as a political party filled with youngsters and uses digital apps for political communication. After the 2019 General Election ended and failed to enter the central parliament (DPR RI), PSI presented a digital platform called the Solidarity Application for the public. The Solidarity Apps is expected to bring PSI's elected district legislative members (DPRD) closer to the public. PSI is the first political party to present this digital medium to the public. This qualitative case study research examines three things academically: Firstly, why does PSI use the Solidarity Application as a form of political communication? Secondly, knowing the use of the Solidarity Application. Lastly, understanding PSI's position within the framework of the Digital Party concept of Paulo Gerbaudo. The researcher conducted in-depth interviews with Director of Digital Platform of PSI, Sigit Widodo and a Member of the District Legislative from PSI, Yoel Yosaphat. This paper argues that PSI cannot yet be categorized as a digital party. Nonetheless, PSI is already in the right direction to evolve as a digital party in Indonesia because evolution is a process that takes time. Several obstacles in the pursuit of a digital party are discussed.
Strategi Influencer Marketing Dalam Meningkatkan Customer Engagement (Studi Kasus Instagram Bonvie.id) Winata, Josephine Nathania; Alvin, Silvanus
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.3702

Abstract

AbstrakPandemi covid-19 memiliki kontribusi yang besar terhadap pertumbuhan digital marketing khususnya social media marketing. Berkaitan dengan hal itu, audiens yang semakin kritis membuat influencer marketing semakin merajarela. Penerapan influencer marketing dinilai memiliki nilai tambah bagi audiens karena memiliki keterlibatan (engagement) secara mendalam. Dalam hal ini, Bonvie sebagai salah satu perusahaan yang bergerak di bidang perawatan rambut juga menerapkan influencer marketing di media sosial Instagram. Oleh karena itu, penelitian ini bertujuan untuk mengetahui strategi influencer marketing yang dilakukan oleh Bonvie dalam meningkatkan customer engagement. Penelitian ini bersifat kualitatif deskriptif, yang menggunakan metode studi kasus. Lebih lanjutnya, penelitian ini mengumpulkan data melalui wawancara dan menggunakan pattern matching sebagai teknik analisisnya. Hasil dari penelitian ini menunjukkan bahwa Bonvie berusaha untuk mengkombinasikan mega influencer hingga nano influencer. Kombinasi tersebut ditujukan guna untuk mendatangkan kesadaran terhadap produk dan keterlibatan dari para calon maupun para pengguna loyal Bonvie. diharapkan dapat memberikan dampak akademis mengenai strategi influencer marketing yang dilakukan oleh Bonvie.Kata Kunci: Customer Engagement, Influencer Marketing, Social Media Marketing, Bonvie.id AbstractThe COVID-19 pandemic has contributed greatly to the growth of digital marketing, especially social media marketing. In this regard, an increasingly critical audience makes influencer marketing more rampant. The application of influencer marketing is considered to have added value for the audience because it has deep engagement. In this case, Bonvie as one of the companies engaged in hair care also applies influencer marketing on Instagram social media. Therefore, this study aims to determine the influencer marketing strategy carried out by Bonvie in increasing customer engagement. This research is descriptive qualitative, which uses case study method. Furthermore, this study collects data through interviews and uses pattern matching as an analysis technique. The results of this study indicate that Bonvie is trying to combine mega influencers to nano influencers. The combination is intended to bring awareness to the product and engagement from prospective and loyal Bonvie users. is expected to have an academic impact on the influencer marketing strategy undertaken by Bonvie.Keywords: Customer Engagement, Influencer Marketing, Social Media Marketing, Bonvie.id
Co-Authors Angelo, Eldorado Aluzio Bryan Dwi Atmaja, Bonifacius Sandro Ferdinandus, Dinda Deva Kurniadi, Yulius Mujiono Mujiono Riatun, Riatun Safitri, Camila Sompotan, Celly Tangguh Okta Wibowo Winata, Josephine Nathania