Garuda - Garba Rujukan Digital

Manajemen Citra Politik Prabowo Subianto Dan Sandiaga Uno Melalui Akun @Prabowo Dan @Sandiuno Alvin, Silvanus
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol 13 No 2 (2019)
Publisher : Fakultas Dakwah IAIN Purwokerto

The purpose of the research is to show the political impression management of the president and vice president candidates, Prabowo Subianto and Sandiaga Uno in social media, in the presidential election 2019. Instagram is the focus of social media in the research. Specifically, the research would like to know the created impression in each Instagram account of the political figure, @Prabowo and @Sandiuno on August 10, 2018 to September 23, 2018. The method used in the research was content analysis method, which followed Simunjak Typology (2017) to know the candidate skills and virtues, disclosing private information, attacking political opponents, speaking in colloquial language, emphasizing particular issues. One of the interesting investigation results showed both Prabowo and Sandiaga used Instagram as a political tool to create their political impression as the religious candidates. Another result was Prabowo did not use his own social media account to offend his political rival, while Sandiaga offended incumbent candidates about the economic policy. Penelitian ini bertujuan mengungkap manajemen citra politik pasangan capres-cawapres, Prabowo Subianto dan Sandiaga Uno di media sosial, dalam Pilpres 2019. Media sosial yang menjadi fokus kajian adalah Instagram. Lebih spesifik, penelitian ini ingin mengetahui citra yang dibangun di akun Instagram masing-masing tokoh politik, @Prabowo dan @Sandiuno dalam rentang 10 Agustus 2018 hingga 23 September 2018. Penelitian ini menggunakan metode analisis isi, yang mengikuti tipologi Simunjak (2017) untuk mengetahui kemampuan kandidat (candidate skills and virtues), kehidupan pribadi kandidat (disclosing private information), menyerang lawan politik (attacking political opponents), bicara bahasa sehari-hari (speak in colloquial language), dan penekanan isu tertentu (emphasizing particular issues). Salah satu temuan menarik dari penelitian inimenunjukkan baik Prabowo dan Sandiaga menggunakan Instagram sebagai alat politik untuk membangun citra politik mereka sebagaikandidat pemimpin yang religius. Temuan menarik lainnya yang muncul dalam penelitian ini adalah Prabowo tidak menggunakan akun media sosialnya untuk menyerang rival politiknya, sementara Sandiaga menyerang kandidat petahana tentang kebijakan ekonominya.

The Impact of BTS-GOJEK Sales Promotion on Impulsive Buying Behavior among Indonesian ARMY (BTS Fanbase) Bryan; Alvin, Silvanus
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 5 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i5.185

Gojek is a start-up company known for its accessibility, facilitated by a practical mobile application that allows users to book various services easily. These services include transportation, food delivery, same-city package delivery, and bill payments through the e-money feature, Gopay. Promotional events involving a collaboration with BTS, a popular K-pop group, have been found to significantly influence impulsive buying behavior in the community. Through the BTS collaboration, Gojek effectively enhances its brand image, particularly among BTS fans, resulting in increased transactions on the Gojek platform. This effect can be attributed to the combination of the collaboration with BTS, attractive promotional offers such as discounts and cashbacks, which successfully capture the attention of the public and prompt impulsive buying behavior. Additionally, Gojek distributes limited edition BTS collaboration merchandise, which further garners the attention of ARMY, the passionate fanbase of BTS. The findings demonstrate the substantial impact of BTS GOJEK event promotion on impulsive buying behavior among Indonesian ARMY, shedding light on the efficacy of collaborative promotional strategies in influencing consumer decisions.

The Impact of BTS-GOJEK Sales Promotion on Impulsive Buying Behavior among Indonesian ARMY (BTS Fanbase) Bryan; Alvin, Silvanus
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 5 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i5.185

Gojek is a start-up company known for its accessibility, facilitated by a practical mobile application that allows users to book various services easily. These services include transportation, food delivery, same-city package delivery, and bill payments through the e-money feature, Gopay. Promotional events involving a collaboration with BTS, a popular K-pop group, have been found to significantly influence impulsive buying behavior in the community. Through the BTS collaboration, Gojek effectively enhances its brand image, particularly among BTS fans, resulting in increased transactions on the Gojek platform. This effect can be attributed to the combination of the collaboration with BTS, attractive promotional offers such as discounts and cashbacks, which successfully capture the attention of the public and prompt impulsive buying behavior. Additionally, Gojek distributes limited edition BTS collaboration merchandise, which further garners the attention of ARMY, the passionate fanbase of BTS. The findings demonstrate the substantial impact of BTS GOJEK event promotion on impulsive buying behavior among Indonesian ARMY, shedding light on the efficacy of collaborative promotional strategies in influencing consumer decisions.

Political Communication Strategies through Video Podcast Campaign: A Case Study of Partai Perindo in Indonesia Sompotan, Celly; Alvin, Silvanus
Journal of Social and Policy Issues Volume 3, No 3 (2023): July - September
Publisher : Pencerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58835/jspi.v3i3.207

This research presents an investigation into Partai Perindo's political communication strategies through video podcast campaigns, focusing on the impact of multi-platform digital campaigns that utilize both YouTube and Instagram. Adopting a qualitative approach with participant observation and interviews, the study highlights Partai Perindo's targeted efforts to engage millennial and Gen Z audiences, recognizing their influential role in the upcoming 2024 General Election. By leveraging YouTube's long-form content and Instagram's snackable teasers, Partai Perindo effectively captures diverse audiences' attention and fosters social consciousness, enhancing party electability and influencing policy decisions. The study underscores the significance of multi-platform strategies for political organizations seeking to engage young voters, promote civic participation, and address societal concerns, ultimately contributing to a more inclusive and responsive democratic society. Moreover, this research also proves that millennial and Gen Z voters get political information from social media as the main platform. On top of that, this research also offers valuable insights into contemporary political communication practices, with a focus on video podcasting and the integration of various digital platforms.

EVALUASI PENGALAMAN BELAJAR MAHASISWA DALAM PEMBELAJARAN JARAK JAUH: STUDI KASUS DI UMN Riatun, Riatun; Alvin, Silvanus
Academy of Education Journal Vol. 14 No. 2 (2023): Academy of Education Journal
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/aoej.v14i2.1707

Distance Learning (PJJ) took centre stage in the world of education when the Covid-19 pandemic hit. The times and social dynamics that occur demand a rapid adaptation process. Therefore, in the scope of higher education, PJJ is a necessity. Multimedia Nusantara University (UMN) is one of the universities that presents a PJJ programme in the field of Communication Science. This research aims to find out the experience of Communication Science PJJ students in using e-Learning. This research is important to know the students' behaviour pattern so that it is useful for decision making to provide optimal education for students. This research is descriptive quantitative. A total of 67 students became respondents. There are three main findings: Firstly, the majority of students access e-Learning using laptop devices; Secondly, the majority of students access e-Learning using internet connection from home; Thirdly, PJJ discussion forums are less attractive to students

Cultural Harmony in Motion: Revealing the Communication Prowess of Saung Angklung Udjo Community in Enriching Local Traditions Angelo, Eldorado Aluzio; Mujiono, Mujiono; Alvin, Silvanus
Dinasti International Journal of Digital Business Management Vol. 4 No. 5 (2023): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i5.2010

The research explores Saung Angklung Udjo's strategic communication practices, highlighting their successful preservation and promotion of traditional Indonesian culture in the digital age. Aligned with Machfoedz's communication principles, Saung Angklung Udjo crafts a dynamic strategy merging cultural preservation with modern marketing techniques. The study underscores the significance of Saung Angklung Udjo's strategy, harmonizing content and form to engage diverse audiences. Kang Puji Yanandra's insights reveal a meticulous process emphasizing clear objectives, target markets, and tailored messaging. Saung Angklung Udjo's storytelling coupled with diverse media platforms practically translates theoretical principles. Furthermore, the research underscores Saung Angklung Udjo's adeptness in addressing consumer needs through precise information communication. Merging emotional appeal and factual data, Saung Angklung Udjo effectively conveys cultural significance, creating a meaningful connection between audience and heritage. The creative strategy and media selection exemplify Machfoedz's theories, creatively engaging audiences and countering cultural appropriation. The @InfoWisataBandung Instagram case study showcases the synergy of traditional and digital channels in reinforcing the cultural message. Beyond Saung Angklung Udjo, the study offers a model for cultural communities to safeguard heritage and engage wider audiences. By merging traditional and contemporary communication, Saung Angklung Udjo demonstrates the power of strategic communication in preserving cultural identity. Amid evolving digital landscapes, their success illustrates effective communication's potential in celebrating and sustaining cultural heritage.

Membedah Isu 'Peringatan Darurat' di Media Online yang Paling Banyak Dibaca dan Dipercaya di Indonesia Alvin, Silvanus
Jurnal Spektrum Komunikasi Vol 12 No 4 (2024): Jurnal Spektrum Komunikasi : December 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i4.784

This paper explores how online news outlets in Indonesia have covered the "Peringatan Darurat Garuda Biru" movement. By employing a corpus-assisted discourse analysis (CADS), the study examines how language and media framing subtly direct blame toward the DPR and the Jokowi administration for the perceived democratic backsliding and manipulations of election laws. A total of 68 news articles from two major online media, Detik.com and CNNIndonesia.com, published between August 21-22, 2024, were analyzed. Detik.com was selected due to its highest media reach in Indonesia, while CNN Indonesia was chosen for its high level of public trust. The data processing was conducted using Voyant Tools, focusing on frequency, concordance, and collocation analyses. The research reveals that terms such as "manuver DPR" and "RUU Pilkada" are frequently used in association with political manipulation, while "Jokowi" appears as a central figure, reflecting broader concerns over governance and democracy. The analysis shows how online discourse implicitly assigns accountability, shaping public opinion without explicit accusations. Based on these findings, it can be concluded that online news outlets in Indonesia do not report the Peringatan Darurat issue in a neutral manner but have a pro-democracy stance.

Humor and Gen- Z: A Reception Study of Bintang Emon's Stand-Up Comedy in Somasi Content Kurniadi, Yulius; Mujiono, Mujiono; Alvin, Silvanus
Dinasti International Journal of Education Management And Social Science Vol. 4 No. 6 (2023): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v4i6.1995

Amidst the global pandemic, stand-up comedy in Indonesia experienced rapid growth as comedians turned to digital platforms, particularly YouTube, to entertain a broader audience confined to their homes. This shift allowed them to connect with fans and cater to the increasing demand for entertainment during uncertain times. The study focuses on analyzing the reception of Bintang Emon's stand-up comedy video from the Somasi event. Bintang's use of satire, sarcasm, and irony resonated with Generation Z, the target audience, as he touched on various societal issues and political events. The reception analysis revealed dominant, oppositional, and negotiation stances among the audience, reflecting diverse perspectives within this demographic. Understanding the preferences and perspectives of Generation Z can guide comedians in crafting relevant and engaging content, maintaining audience interest, and contributing to a more informed and connected society. This research sheds light on the effectiveness and impact of stand-up comedy performances, showcasing their role as a means of social commentary in addressing timely and relatable topics, thus providing valuable insights into public sentiment and attitudes.

An Exploration of University Students' Experience Using UI-UX Based E-learning Platforms: Challenges and Recommendations Mujiono, Mujiono; Wibowo, Tangguh Okta; Alvin, Silvanus
International Journal of Social Learning (IJSL) Vol. 5 No. 2 (2025): April
Publisher : Indonesian Journal Publisher in cooperation with Indonesian Social Studies Association (APRIPSI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/ijsl.v5i2.360

This study explores the optimization of User Interface (UI) and User Experience (UX) in e-learning platforms to enhance user engagement and satisfaction. Using a qualitative case study approach, observations and interviews were conducted to identify user challenges. The findings reveal that an intuitive UI and positive UX significantly improve the efficiency of online learning. However, issues such as server reliability and accessibility barriers for students with disabilities remain challenges. This study highlights the need for inclusive and responsive UI/UX design to foster an effective online learning ecosystem. Recommendations are provided for platform developers to address these shortcomings, ensuring a more accessible and seamless experience for students, educators, and administrators, particularly in higher education. The results serve as a foundation for further improvements in e-learning platform design and implementation.

PAN's Political Communication on Instagram: Analyzing Celebrity Politicians' Messages Alvin, Silvanus
Arkus Vol. 9 No. 2 (2023): Arkus
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/arkus.v9i2.333

The 2024 general election in Indonesia carries significant importance as it provides the nation with an opportunity to exercise its democratic rights and actively participate in shaping the country's political landscape. As the cornerstone of Indonesia's Unitary State, the election mandates direct, public, free, confidential, honest, and fair representation based on Pancasila and the 1945 Constitution. This study focuses on Partai Amanat Nasional (PAN), one of the prominent political parties participating in the election, and examines its political communication strategies on Instagram. The research delves into the content and style of Instagram posts made by PAN's celebrity politicians, who have backgrounds in the entertainment industry. By employing content analysis, the study identifies three types of messages conveyed by these celebrity politicians: political messages, political events, and non-political messages. The analysis uncovers PAN's efforts to establish a dynamic online presence and engage with the audience through a diverse content mix. Furthermore, the research explores the unique characteristics of Instagram Reels, which constitute the majority of PAN's posts, and their alignment with the short attention spans of netizens. Reels offer a powerful communication channel for politicians to connect with their audience and disseminate their political messages effectively.

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