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Does experiential marketing alone encourage domestic tourists to revisit? Evidence from a tourist destination in West Java, Indonesia Ratnamiasih, Ina; Wasito, Wasito; Baihaqi, Muhammad Iqbal; Andriyani, Mira
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 21 No. 1 (2024): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v21i1.21866

Abstract

The sustainable growth of tourist destinations relies heavily on revisit intention. Retaining repeat tourists is not only more economical but also about five times more profitable than attracting new ones. A dominant paradigm in tourist behavior literature shows a sequential relationship among image, quality, satisfaction, and post- behavior. Few studies have examined experiential marketing as a determinant of revisit intention. This study aims to extend the literature by investigating the effects of service quality and experiential marketing on revisit intention, with tourist satisfaction as a mediator. A total of 166 responses from domestic tourists who visited Purwakarta, West Java, Indonesia, were analyzed using PLS-SEM. The results confirmed the positive effects of service quality and experiential marketing on tourist satisfaction. Interestingly, the mediating role of tourist satisfaction was only partial, as the direct relationship between experiential marketing and revisit intention was not supported. Experiential marketing might enhance specific aspects of the tourist experience, providing immediate and short-term positive effects that influence satisfaction directly after the visit. However, overall satisfaction encompasses a broader evaluation of the entire trip, integrating various elements and lasting impressions that collectively drive the intention to revisit.
Empirical Evaluation of Wavelet Filter and Wavelet Decomposition Level on Time Series Forecasting Andriyani, Mira; S., Dewi Retno Sari
CAUCHY: Jurnal Matematika Murni dan Aplikasi Vol 10, No 2 (2025): CAUCHY: JURNAL MATEMATIKA MURNI DAN APLIKASI
Publisher : Mathematics Department, Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/cauchy.v10i2.36440

Abstract

Time series forecasting is essential for anticipating future outcomes and supporting decision-making, yet achieving high predictive accuracy remains challenging. Wavelet-based approaches, particularly the Maximal Overlap Discrete Wavelet Transform (MODWT), offer potential improvements, although limited studies have systematically compared wavelet filter types and decomposition levels. This study evaluates several wavelet filters and decomposition levels combined with ARIMA models across six datasets exhibiting varying temporal characteristics. Forecasting accuracy was measured using the Mean Absolute Error (MAE) and Symmetric Mean Absolute Percentage Error (SMAPE). For the datasets analyzed, the Haar filter yielded the lowest MAE and SMAPE values, a result supported by the Kruskal–Wallis test and Dunn's test, which indicated significant differences in accuracy across filters. In contrast, differences in decomposition levels were not statistically significant, suggesting that decomposition level played a limited role in forecasting performance within this dataset context. These findings provide empirical, dataset-specific evidence regarding filter selection in MODWT–ARIMA modeling and highlight the comparatively minor influence of decomposition level on forecasting accuracy.
Penerapan Literasi Sains Pada Pembelajaran IPA di Sekolah Dasar Bella, Ananda Nova; Sari, Desi Permata; Megawati, Megawati; Tarigan, Nicha; Andriyani, Mira
MUDABBIR Journal Research and Education Studies Vol. 5 No. 2 (2025): Vol. 5 No. 2 Juli-Desember 2025
Publisher : Perkumpulan Manajer Pendidikan Islam Indonesia (PERMAPENDIS) Prov. Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/mudabbir.v5i2.2192

Abstract

Penelitian ini bertujuan untuk mendeskripsikan penerapan literasi sains dalam pembelajaran Ilmu Pengetahuan Alam (IPA) di sekolah dasar serta mengidentifikasi faktor-faktor yang mendukung dan menghambat pelaksanaannya. Jenis penelitian ini menggunakan pendekatan kualitatif dengan metode studi literatur dan observasi. Hasil kajian menunjukkan bahwa literasi sains merupakan kemampuan penting abad ke-21 yang mencakup pengetahuan ilmiah, keterampilan berpikir kritis, serta penerapan konsep sains dalam kehidupan sehari-hari. Penerapan literasi sains di sekolah dasar dilakukan melalui pendekatan pembelajaran kontekstual, inkuiri, eksperimen, serta penggunaan model pembelajaran berbasis masalah dan proyek. Guru berperan penting sebagai fasilitator dalam membangun kemampuan berpikir ilmiah dan sikap peduli lingkungan pada peserta didik. Namun, penerapan literasi sains masih menghadapi berbagai kendala seperti rendahnya kemampuan berpikir kritis siswa, keterbatasan sarana pratikum, serta kurangnya pelatihan guru dalam mengembangkan pembelajaran berbasis literasi sains. Oleh karena itu, diperlukan peningkatan kompetensi guru, pengembangan media pembelajaran yang inovatif, serta dukungan lingkungan belajar yang menyenangkan dan interaktif untuk mencapai tujuan pendidikan sains yang bermakna.