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All Journal Jurnal Ilmu Kelautan Lesser Sunda Jurnal Wicara Desa
Anggriani, Anggi
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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OPTIMALISASI PEMBERDAYAAN MASYARAKAT BERBASIS DIGITALISASI MARKETING SEBAGAI MEDIA PROMOSI UMKM TENUN PULAU MARINGKIK Malik, Martoni Ira; Putri , Ida Ayu Dwi A.W.; Jayusri, Jayusri; Anggriani, Anggi; Budiarta, I Kadek Ago; Bayu, Lalu Indra P.P.; Nursepia, Baiq; Qauliah, Ismi Fatihatul; Sari, Nely Novilan; Kamalia, Nurdina
Jurnal Wicara Vol 1 No 1 (2023): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v1i1.2388

Abstract

Kuliah Kerja Nyata (KKN) is a real manifestation of lecturers and students in implementing Tri Dharma Perguruan Tinggi specially the aspect of service. Through community service activities on Pulau Maringkik Village, synergy can be established between the University of Mataram and the people of Maringkik Island as a form of knowledge democracy. The purpose of this service is to provide an understanding to the community about optimizing the promotion of Maringkik Island weaving through a website and based on digital marketing in order to help the government and the local community to develop UMKM to support the village's economy, as well as address socio-economic issues in the region. Methods of implementing activities include (1) preparation of advocacy and preparation of proposals, (2) planning includes the activities of designing a website prototype and making an activity roadmap, (3) the implementation stage of the website creation program, website launching, and technical guidance on website management, (4) monitoring is carried out to ensure the spread of the website Maringik Island woven fabrics in the community, and (5) An evaluation was carried out to see the number of website visitors and the number of sales during the presence of the website. Apart from that, the KKN group is also involved in other activities, namely teaching the holy qur,an at the posko and TPQ, doing morning exercises, establishing a coastal study center, teaching at SD and SMP Satap Maringkik Island, studying with Maringkik Island children (reading, drawing, and telling stories, Clean Up Day, planting fruit seeds, teaching traditional dances, and mutual cooperation). The results of the activities above show that KKN-T activity has been able to answer some of the problems and needs of the people of Maringkik Island Village which are related to the potential beneficiaries of the village in several socio-economic and social-technological.
Potensi dan Strategi Ekowisata Kreatif Berbasis Mangrove di Desa Jerowaru Kabupaten Lombok Timur Anggriani, Anggi; Damayanti, Ayu Adhita; Larasati, Chandrika Eka
Jurnal Ilmu Kelautan Lesser Sunda Vol. 4 No. 1 (2024): Jurnal Ilmu Kelautan - Lesser Sunda
Publisher : Program Studi Ilmu Kelautan, Jurusan Perikanan dan Ilmu Kelautan, Fakultas Pertanian, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jikls.v4i1.104

Abstract

Jerowaru Village is one of the tourist villages in Jerowaru District, East Lombok Regency. Jerowaru Village has the potential for natural beauty in the form of beaches and tens of hectares of mangrove trees which are still natural and have been preserved. The method used is primary and secondary data, where primary data includes association biota, community participation & perception and stakeholder participation and secondary data includes mangrove density. Sample collection was carried out at five sampling points around the mangrove which represented the habitat of the associated biota using 1x1m quadrants. The results show that there are 11 types of association biota, including Cassidula aurisfeli, Cassidula nucleus, Cassidula sp, Littoraria scabra, Monodonta consufa, Nerita lineata, Nerita undata, Pila scutata, Pythia scarabeus, Strobus mutabilis, Terebralia sulcata. Also, there is 1 type of Bivalvia, namely Perna viridis. Developing all existing potential such as vegetation potential or mangrove density, associated biota, supporting facilities for mangrove tourism forests, as an alternative environment-based tourism to meet the demand of the people of East Lombok for tourism needs. Based on the average density value at each station, station I has a density value of 0.15 ind/m2. Station II has a density of 0.09 ind/m2 and station III has a density value of 0.06 ind/m2.
Co-Authors Ayu Adhita Damayanti Bayu, Lalu Indra P.P. Budiarta, I Kadek Ago Chandrika Eka Larasati, Chandrika Eka Jayusri, Jayusri Kamalia, Nurdina Malik, Martoni Ira Nursepia, Baiq Putri , Ida Ayu Dwi A.W. Qauliah, Ismi Fatihatul Sari, Nely Novilan