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All Journal Jurnal Ekonomi dan Bisnis juremi: jurnal riset ekonomi
Kusyana, Dewa Nyoman Benni
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Arts Humanities Economics, Econometrics & Finance Social Sciences

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Catur purusa artha: Antecedent and moderator for improving business performance Kusyana, Dewa Nyoman Benni; Hartati, Putu Sri; Sugianingrat, Ida Ayu Widani; Dewi, Ida Ayu Sasmita; Arsha, I Made Risma M.
Jurnal Ekonomi dan Bisnis Vol. 27 No. 2 (2024)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v27i2.10287

Abstract

This research was conducted to determine the influence of organizational culture on business performance, mediated by innovation and moderated by catur purusa artha. The subjects of this research were the cooperative heads or managers of 503 cooperative units in Denpasar City. The Yamane formula was used to determine the sample size, which was determined to be 83 cooperative heads/managers using a proportionate random sampling technique. Data analysis was carried out using structural equation modelling – partial least squares (SEM-PLS). Data analysis using PLS was carried out with two measurement models, namely the outer model and the inner model. The results of the analysis prove that organizational culture has no significant effect on business performance. Innovation acts as a full mediating variable in the influence of organizational culture on business performance. Catur purusa artha has a positive and significant effect on business performance and acts as a moderator of the relationship between organizational culture and business performance. The findings of this research answer the shortcomings of the resource-based view by placing innovation, which is a dynamic capability, as a mediator and catur purusa artha as a moderator.
LOYALITAS PELANGGAN HOTEL BUDGET: PERAN KUALITAS PELAYANAN DAN KEPUASAN WISATAWAN Kusyana, Dewa Nyoman Benni
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 1: Juli 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v5i1.10846

Abstract

This study aims to examine the effect of service quality on customer loyalty by adopting two approaches: behavioral loyalty and attitudinal loyalty, with customer satisfaction serving as a mediating variable. The study was conducted in Denpasar City, involving 160 tourists staying at budget hotels, with an unknown population size. The sample was determined using the accidental sampling technique. The data collection instrument was a questionnaire with a five-point Likert scale. To analyze the relationship between variables and test the hypothesis, path analysis was employed using SPSS software. The study's results showed that service quality and customer satisfaction have a direct, positive, and significant effect on both behavioral loyalty and attitudinal loyalty. Additionally, service quality has been shown to increase customer satisfaction directly. The mediation test revealed that customer satisfaction acts as a mediator in the relationship between service quality and the two dimensions of loyalty.
Co-Authors Arsha, I Made Risma M. Dewi, Ida Ayu Made Sasmita Dewi, Ida Ayu Sasmita Hartati, Putu Sri I Wayan Suartina Pratiwi, Komang Ary SUGIANINGRAT, IDA AYU WIDANI