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Sulistyadi, Kohar
Prodi Magister pendidikan Ekonomi, Pascasarjana, FKIP-UNS
Economics, Econometrics & Finance Education

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PENGARUH CITRA MEREK, EKUITAS MEREK, KEPERCAYAAN MEREK, DAN PERILAKU MAHASISWA TERHADAP KEPUTUSAN MEMILIH KULIAH DI UNIVERSITAS NEGERI MALANG Hidayat, Rachmad; Sulistyadi, Kohar; Purwaningsih, Yunastiti
Jurnal Pendidikan Insan Mandiri Vol 1, No 2 (2016): Pendidikan Ekonomi
Publisher : Jurnal Pendidikan Insan Mandiri

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The purpose of this study is to determine: 1) the effect of the brand image, brand equity, and brand trust against the decision of selecting the State University of Malang, 2) find the solution in resolving problems arising from the brand image, brand equity, and brand trust the State University of Malang.This study is explanation research. The study population was a student University of Malang academic year of 2014. The research sample number of 170 students and is taken by using Proportionate Random Sampling technique. Data collection through questionnaires and documentation. The data analysis technique used is descriptive statistics and Structural Equation Modeling (SEM).Research results show that: 1) brand image and brand trust does not significant affect positively on student's decision in choosing the State University of Malang, while brand equity and significant positive effect on student's decision selecting State University of Malang, brand image, brand equity, and brand trust simultaneously have the effect of 45% of the student's decision in choosing the State University of Malang. Some solutions to strengthen the image of the State University of Malang, among others: a) conduct a more vigorous promotion again in the schools at the senior high school  and vocational school, b) the alumni there  are already successful or able to show themselves as alumni of State University of Malang, c) lecturers should be able to show his work, d) all of the institutional component should have a high productivity, e) manage and improve the network of information technology better, f) public leadership needs to be improved, and g) the name of the State University of Malang indeed need to be changed to make it more marketable. Keyword: brand image, brand equity, brand trust, student behavior, student decision
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERHASILAN BERWIRAUSAHA PADA ALUMNI SMK DI KABUPATEN PURWOREJO Fadhiliya, Lukman; Sulistyadi, Kohar; Murtini, Wiedy
Jurnal Pendidikan Insan Mandiri Vol 1, No 2 (2014): Pendidikan Ekonomi
Publisher : Jurnal Pendidikan Insan Mandiri

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The purpose of this study is to obtain: 1) the influence of several characteristics that influence entrepreneurial success entrepreneurship, 2) factors characteristic of the entrepreneurial spirit among some of the most dominant influence entrepreneurial success, and 3) the influence of the characteristics of the entrepreneurial spirit of the most dominant influence on the success of entrepreneurship in vocational graduates Purworejo.This research is quantitative research methods that ex-post facto research is correlational (correlation studies). The study population was all vocational school graduates in the district that are categorized Purworedjo has become a successful entrepreneur. The sample was 60 alumni population taken by purposive sampling technique. Data collection techniques used were questionnaires (questionnaire). Techniques of data analysis performed by factor analysis and multiple linear regression.The results of this study are as follows: 1) the characteristics of the entrepreneurial spirit shown to have a high impact on the success of entrepreneurship, 2) the dominant factor affecting the success of entrepreneurship in having a clear vision and purpose, confidence (self-confidence), and has the soul of a leader, 3) vision and goals positive and significant impact on the success of entrepreneurship, self-confidence and a significant negative effect on the success of entrepreneurship, soul leader, and a significant positive effect on the success of entrepreneurship.Keywords:Characteristics of the Spirit of Entrepreneurship, Entrepreneurship             Success, Factor Analysis, Principal Component Analysis. 
PENGEMBANGAN SISTEM MANAJEMEN METODE DATA MINING MARKET BASKET ANALYSIS UNTUK MENENTUKAN POLA TATA LETAK PRODUK ( UMKM RETAIL ASSALAM HYPERMARKET SURAKARTA ) Hartanto, Wiwin; Sulistyadi, Kohar; Sawiji, Hery
Jurnal Pendidikan Insan Mandiri Vol 1, No 2 (2014): Pendidikan Ekonomi
Publisher : Jurnal Pendidikan Insan Mandiri

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Abstract

Penelitian ini menggunakan pendekatan Reseach and Development menggunakan aturan linear sequential (waterfall). Hasil dari penelitian ini adalah sistem informasi market basket analysis dengan metode algoritma Apriori menggunakan bahasa pemrograman PHP. Data yang akan digunakan pada untuk pengujian sistem ini adalah data hasil transaksi pada bulan September 2013 dari hypermarket Assalam. Penelitian ini bertujuan mendapatkan pola pembelian produk yang kemudian dapat dikembangkan menjadi strategi pemasaran, mendapatkan model tata letak produk untuk memudahkan konsumen dalam mencari produk, menghasilkan program aplikasi Market Basket Analysis. Hasil penelitian ini menunjukkan aplikasi metode data mining market basket analysis  yang dibuat dapat digunakan untuk menampilkan informasi pola pembelian produk yang sering dilakukan oleh konsumen dalam satu keranjang belanja dan model tata letak produk sesuai dengan pola pembelian produk yang dilakukan oleh konsumen. Informasi yang ditampilkan berupa nilai support dan confidence dari hubungan antara dua barang dan tiga barang. Semakin tinggi nilai confidence dan support maka semakin kuat nilai hubungan antar atribut.Kata kunci : Market Basket Analysis, Marketing, Algoritma Apriori, Association Rule, Data Mining
Co-Authors Fadhiliya, Lukman Murtini, Wiedy Purwaningsih, Yunastiti Rachmad Hidayat Sawiji, Hery Wiwin Hartanto