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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis International Journal Multidisciplinary
SINAGA, BOY
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Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Physics

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STARTEGI DIGITAL MARKETING DAN TRANSFORMASI BISNIS UMKM PENJUALAN BAJU WANITA DI MMTC : STUDI KASUS PENGEMBANGAN ONLINE DAN DAMPAK PADA KEBERHASILAN BISNIS LOKAL Saragih, Ayu Pitaloka; Sinulingga, Alexander; Sinaga, Boy; Harianja, Christina; Saragih, Fadila; Tarigan, Octa Ferda
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol. 19 No. 2 (2024): JURNAL PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v19i2.52212

Abstract

Transformasi digital telah menjadi salah satu aspek paling mendalam dalam perubahan dunia bisnis. Terutama di sektor Usaha Mikro, Kecil, dan Menengah (UMKM), kemampuan untuk mengadopsi strategi digital marketing dan berinovasi secara online menjadi kunci dalam mempertahankan dan meningkatkan keberhasilan bisnis lokal. Dalam konteks ini, penelitian ini menyajikan studi kasus tentang dampak pengembangan online dan peran strategi digital marketing pada bisnis UMKM penjualan baju wanita di MMTC.Penelitian ini dilakukan dengan pendekatan kualitatif dan kuantitatif. Data dikumpulkan melalui survei, wawancara, dan analisis data sekunder. Hasil penelitian menunjukkan bahwa pengembangan online memainkan peran penting dalam meningkatkan kinerja bisnis UMKM di MMTC. Adopsi strategi digital marketing yang efektif telah membantu dalam mencapai pasar yang lebih luas, meningkatkan penjualan, dan meningkatkan keberlanjutan bisnis lokal. Temuan ini memberikan wawasan yang berharga tentang bagaimana UMKM dapat memanfaatkan teknologi digital untuk memperkuat keberhasilan bisnis mereka dalam era digital ini.
ADDITION OF A STATIC MIXER AS A MODIFICATION TO THE CHEMICAL REACTANT FEED PRETREATMENT FOR REDUCING MONOGLYCERIDE CONTENT Sinaga, Boy; Frandika Darma; Rahmadhani; Saragih, Febri Tuahman; Sofia; Wahyuningtyas, Lala T.
International Journal Multidisciplinary (IJMI) Vol. 3 No. 2 (2026): International Journal Multidisciplinary (IJMI)
Publisher : Antis-Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijmi.v3i2.485

Abstract

Objective: Biodiesel is a sustainable alternative energy that is continuously being developed. Monoglycerides are a contaminant component in biodiesel, causing blockages and abrasiveness in fuel injection. Reducing the monoglyceride component can be achieved using several technologies, one of which is the use of a static mixer to mix methanol (CH3OH) and sodium methoxide (CH3ONa) before being fed into the reactor to optimize the transesterification reaction. Method: This study first simulated the flow velocity profile and turbulence kinetic energy (TKE) in a pipe without a static mixer and a pipe with a static mixer using ANSYS Fluent 2025R1 software. The study consisted of 14 runs, 7 of which were performed without a static mixer and 7 with a static mixer. The production of each run was then analyzed for glyceride components using gas chromatography. Results: The maximum velocity in the pipe without a static mixer is 0.584 m/s and using a static mixer is 1.146 m/s, increasing by 96,2%. The turbulence kinetic energy (TKE) value in the pipe without a static mixer is 0.00235 m2/s2 and using a static mixer is 0.0282 m2/s2, indicating the presence of turbulent flow along the static mixer. The average percentage of monoglyceride components in the treatment without a static mixer is 0.4828% and with a static mixer is 0.4593%. Novelty: This research has never been conducted on a factory scale with a continuous production process so that it will help improve the quality of biodiesel, especially in reducing the monoglyceride component.
Co-Authors Frandika Darma Harianja, Christina Rahmadhani Saragih, Ayu Pitaloka Saragih, Fadila Saragih, Febri Tuahman Sinulingga, Alexander Sofia Tarigan, Octa Ferda Wahyuningtyas, Lala T.