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PENGARUH PERSONAL SELLING, SALES PROMOTION TERHADAP PENINGKATAN VOLUME PENJUALAN (STUDI EMPIRIS PADA CV.LION KOTA TERNATE 2013-2017 ) Hidayanti, Ida; Abdulhaji, Sulfi
Jurnal Manajemen Sinergi Vol 6, No 2 (2019): Jurnal Manajemen Sinergi
Publisher : Jurnal Manajemen Sinergi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.981 KB) | DOI: 10.33387/jms.v6i2.1673

Abstract

This study aims to test whether Personal Selling, SalesPromotion has an effect on Increasing Sales Volume at Cv. Lion City ofTernate. The population in this study is all sales reports for 2013-2017on CV. Lion Honda Ternate City. The sampling method uses saturatedsamples or sampling census where all members of the population aresampled. So that the sample in this study amounted to 60. Thetechnique of collecting data used was by means of documentationobservation techniques by collecting lists of increasing sales volumes.The analytical method used is multiple regression analysis with the helpof SPSS 23.0 Software. The results of this study found that the PersonalSelling variable had an effect on Sales Volume, and the Sales Promotionvariable had no effect on Sales Volume.
Determinasi Kompetensi, Kompensasi, dan Komitmen pada Kinerja Perangkat Desa Kuylo, Iradat I.; Hasyim, Abdul Wahab; Abdulhaji, Sulfi; Arilaha, Muhammad Asril
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.4298

Abstract

Purpose: This study examines the impact of competence, compensation, and commitment on village officials' performance. Methodology/approach: Conducted in North Oba District, Tidore Islands City, this quantitative research surveyed 123 village officials using questionnaires. Data analysis utilized multiple linear regression with SPSS to assess relationships among variables. Results/findings: The findings reveal that competence (? = 0,368, p < 0,05) and compensation (? = 0,453, p < 0,05) have a significant positive effect on the performance of village officials. Competence, encompassing knowledge, skills, and attitudes, and compensation, including financial and non-financial rewards, were identified as critical performance drivers. However, commitment (? = 0,143, p > 0,05) did not demonstrate a statistically significant effect on performance, potentially due to the influence of external factors such as political dynamics in personnel management. Conclusions: Competence and compensation significantly influence the performance of village government apparatus, whereas commitment does not exhibit a significant effect. These findings highlight the critical importance of enhancing professional competencies and establishing a fair compensation system as key strategies to improve performance and the quality of public service delivery at the village level. Limitations: This study focuses on a single geographic area and excludes external factors such as organizational culture or policy frameworks that may affect performance. The exclusive use of quantitative methods limits insights into contextual and subjective dimensions. Contribution: This study contributes to public sector HRM theory and practice, especially in village governance, by offering policy-relevant insights on skill enhancement and fair compensation.
PEMETAAN POTENSI BISNIS UNTUK PENINGKATAN KAPASITAS MASYARAKAT DESA MAITARA SELATAN KECAMATAN TIDORE UTARA KOTA TIDORE KEPULAUAN Abdulhaji, Sulfi; Hatim, Fajri; Abubakar, Karim
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 1 No 06 (2023): DESEMBER 2023
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian  masyarakat ini bertujauan guna memberikan informasi, edukasi dan mendampingi kepada  masyarakat, pengurus Badan Usaha Milik Desa (BUMDes) dan pemerintah desa Maitara Selatan Kecamatan Tidore Utara, terkait keterampilan dan kemampuan identifikasi potensi bisnis yang potensial untuk mendukung ekonomi desa dan daerah. Kegiatan pengabdian ini melibatkan mahasiswa Kuliah Bersama Masyarakat (KUBERMAS)  tahun 2023 selama satu Bulan. Kegiatan di awali dengan sosialisasi, simulasi indentifikasi Potensi Desa dan pendampingan rencana dan target  pemasaran hingga Implikasi kelayakan Usaha. Target kegiatan pengabdian diharapkan berupa peningkatan pemahaman  dan keterampilan  terkait strategi identifikasi potensi bisnis di desa berdasarkan pada  sumberdaya alam local yang di miliki dan pengembangan utamanya potensi sumberdaya local. Usai kegiatan PKM menunjukkan adanya kenginan masyarakat dalam memulai usaha utamanya  perempuan dari kelompok pemberdayaan kesejateraaan keluarga (PKK) desa Maitara Selatan dan Pemuda. Saat ini sedang di laksanakan pendampingan usaha Budidaya Sayuran Hidroponik  sebagai solusi penguatan pangan di pulau – pulau kecil.