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PENGARUH PERSONAL SELLING, SALES PROMOTION TERHADAP PENINGKATAN VOLUME PENJUALAN (STUDI EMPIRIS PADA CV.LION KOTA TERNATE 2013-2017 ) Hidayanti, Ida; Abdulhaji, Sulfi
Jurnal Manajemen Sinergi Vol 6, No 2 (2019): Jurnal Manajemen Sinergi
Publisher : Jurnal Manajemen Sinergi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.981 KB) | DOI: 10.33387/jms.v6i2.1673

Abstract

This study aims to test whether Personal Selling, SalesPromotion has an effect on Increasing Sales Volume at Cv. Lion City ofTernate. The population in this study is all sales reports for 2013-2017on CV. Lion Honda Ternate City. The sampling method uses saturatedsamples or sampling census where all members of the population aresampled. So that the sample in this study amounted to 60. Thetechnique of collecting data used was by means of documentationobservation techniques by collecting lists of increasing sales volumes.The analytical method used is multiple regression analysis with the helpof SPSS 23.0 Software. The results of this study found that the PersonalSelling variable had an effect on Sales Volume, and the Sales Promotionvariable had no effect on Sales Volume.
Potential development of poultry feed industry in Central Halmahera Regency, North Maluku Province Nurhasanah, Nurhasanah; Fatmona, Sariffudin; Fahri, Johan; Hidayanti, Ida; Sapsuha, Yusri
Agrikan Jurnal Agribisnis Perikanan Vol. 15 No. 1 (2022): Agrikan: Jurnal Agribisnis Perikanan
Publisher : Fakultas Pertanian, Universitas Muhammadiyah Maluku Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1270.887 KB) | DOI: 10.52046/agrikan.v15i1.992

Abstract

The poultry feed industry is one of the industries that has the potential to be developed. A descriptive feasibility study was conducted to examine the development of the poultry feed industry in Central Halmahera Regency, North Maluku Province, based on socio-cultural and socio-economic conditions. This study was conducted in Central Halmahera Regency from May to October 2021. The research method consists of preparation, pre-survey, survey, SWOT analysis, and socio-economic analysis. The results showed that the development of the animal feed industry in Tilope Village, South Weda District, Central Halmahera Regency, was feasible, while production and marketing were still technically very prospective. The needs for poultry feed so far are still imported from outside North Maluku.
ESTETIKA KULINER MEMPENGARUHI CITRA DESTINASI, KEPUASAN WISATAWAN, DAN LOYALITAS WISATAWAN DI KOTA TERNATE Darmin, Fardin; Hidayanti, Ida; Fahri, Johan
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 22 No 2 (2022)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v22i2.1103

Abstract

The purpose of this research is to examine the relationship between culinary aesthetics, destination image, tourist satisfaction, and tourist loyalty in Ternate City. This type of research is an explanatory research with a quantitative approach. There are four variables used, namely culinary aesthetic variables, destination image, tourist satisfaction variable, and tourist loyalty variable. Data collection was obtained through distributing questionnaires to 120 respondents. The sampling technique used purposive sampling with a population of domestic tourists from Ternate City who visited at least two times to culinary tourism in Ternate City. The data analysis of this research used descriptive analysis and path analysis. The results of the study prove that the culinary aesthetic variable has a significant effect on the image of the destination, the image of the destination has a significant effect on the tourist loyalty variable. This study also found an indirect effect of port aesthetics on tourist loyalty through destination image and tourist satisfaction. Based on the results of the study, it is recommended that the Regional Government and tourism business actors maintain the image of local culinary in Ternate City and increase the intensity of tourist visits by promoting all types of tourist attractions including local culinary and optimizing tourist attractions in the diverse Ternate City through the image of the destination.
ESTETIKA KULINER MEMPENGARUHI CITRA DESTINASI, KEPUASAN WISATAWAN, DAN LOYALITAS WISATAWAN DI KOTA TERNATE Darmin, Fardin; Hidayanti, Ida; Fahri, Johan
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 22 No 2 (2022)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v22i2.1103

Abstract

The purpose of this research is to examine the relationship between culinary aesthetics, destination image, tourist satisfaction, and tourist loyalty in Ternate City. This type of research is an explanatory research with a quantitative approach. There are four variables used, namely culinary aesthetic variables, destination image, tourist satisfaction variable, and tourist loyalty variable. Data collection was obtained through distributing questionnaires to 120 respondents. The sampling technique used purposive sampling with a population of domestic tourists from Ternate City who visited at least two times to culinary tourism in Ternate City. The data analysis of this research used descriptive analysis and path analysis. The results of the study prove that the culinary aesthetic variable has a significant effect on the image of the destination, the image of the destination has a significant effect on the tourist loyalty variable. This study also found an indirect effect of port aesthetics on tourist loyalty through destination image and tourist satisfaction. Based on the results of the study, it is recommended that the Regional Government and tourism business actors maintain the image of local culinary in Ternate City and increase the intensity of tourist visits by promoting all types of tourist attractions including local culinary and optimizing tourist attractions in the diverse Ternate City through the image of the destination.
THE INFLUENCE OF CONTENT QUALITY ON WILLINGNESS TO PAY A PREMIUM PRICE FOR VIDEO STREAMING SERVICES: THE MEDIATING ROLE OF BRAND TRUST AMONG VIU USERS IN INDONESIA Rosnaeni; Hidayanti, Ida; Zain, Zandy Pratama
Journal of Management and Islamic Finance Vol. 5 No. 1 (2025): Journal of Management and Islamic Finance
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jmif.v5i1.12573

Abstract

This study aims to determine the effect of content quality on willingness to pay a premium price through brand trust among Viu users in Indonesia. This research is quantitative research. The population in this study are users of Viu premium in Indonesia. The number of samples in this study were 119 respondents. The data was processed using the Structural Equation Modeling (SEM) with Smart Partial Least Square (Smart-PLS) version 4.0 as a statistical program. The results of this study show that, content quality does not directly influence willingness to pay a premium price. Meanwhile, content quality positively and significantly effect on brand trust, which in turn significantly drives consumers' willingness to pay a premium price. This research demonstrates brand trust's crucial mediating role. The implications of this study highlight the importance of a strategic approach for video streaming service providers that not only focuses on content quality but also on building and maintaining brand trust. This can be achieved through marketing strategies that emphasize core brand values, such as transparency, reliability, and a commitment to quality, as a strategy to increase willingness to pay premium price.