Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Jasmani Riset Manajemen dan Akuntansi Proceeding Mercu Buana Conference on Industrial Engineering Journal of Animal Research and Applied Science
SYAIFUDDIN, ACHMAD
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Veterinary

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Proceeding Mercu Buana Conference on Industrial Engineering

 1 
Analisis Faktor Yang Mempengaruhi Kepuasan Pelanggan Pada Produk Air Conditioner di Jasa Distributor Syaifuddin, Achmad; Triana, Novera Elisa
Proceeding Mercu Buana Conference on Industrial Engineering Vol 5 (2023): LEAN AND GREEN FOR SUSTAINABILITY DEVELOPMENT GOALS IN THE I4.0 ERA
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/MBCIE.2023.019

Abstract

Customer satisfaction is crucial in determining the success or failure of a business. One of the companies engaged in air conditioning distributor services received many complaints from customers which had an impact on sales results which had decreased from previous years. The purpose of this study was to find the relationship between the variables that influence customer satisfaction, and then carry out an analysis of improvements so that the level of customer satisfaction becomes more optimal. The variables used consist of customer satisfaction (Y) as the dependent variable and independent variables, namely service quality (X1), product quality (X2) and price (X3) with each variable being measured by an indicator. Primary data was obtained from the results of questionnaires to 72 respondents using the probability sampling technique. The data obtained was then processed using the Structural Equation Modeling- Partial Least Square (SEM-PLS) method. This result Service Quality has a positive and significant effect on Customer Satisfaction. Product Quality has a positive and significant effect on Customer Satisfaction. Product prices have a positive and significant effect on customer satisfaction.
Co-Authors Apriliana Devi Anggraini Bayu Etti Tri Adiyastiti Kurniawan, Tajuddin Nur Ninies Eryadini, Ninies Novera Elisa Triana RATNA NURDIANA