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All Journal Jurnal Mirai Management Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal of Artificial Intelligence and Digital Business Perigel: Jurnal Penyuluhan Masyarakat Indonesia Research Horizon Untag Business and Accounting Review Serat Acitya
Prasetyo, Heru Eko
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Manajemen Pengelolaan Sampah Pertanian dan Rumah Tangga Di Desa Kaliprau Kecamatan Ulujami Kabupaten Pemalang Prasetyo, Heru Eko; Muspriyadi, Ribut; Muspriyadi, Amsar
Perigel: Jurnal Penyuluhan Masyarakat Indonesia Vol. 3 No. 2 (2024): Juni: Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/perigel.v3i2.1753

Abstract

Kaliprau Village, Ulujami District, Pemalang Regency was declared as a Tourism Village and its location is very strategic. The life of the people is very heterogeneous and full of life dynamics, especially in responding to every development of life and livelihood, some of the population is in the Agricultural Sector. Household women in Kaliprau Village enthusiastically welcomed the agricultural and household waste management management training. The hope is that they will get skills and
Mengoptimalkan Kinerja Keselamatan Melalui Kerjasama Tim, Komitmen Organisasi Dan Budaya Keselamatan Di Bandar Udara Internasional Jenderal Ahmad Yani Semarang Prasetyo, Heru Eko; W, Annisa Gita; Musprihadi, Ribut
Jurnal Mirai Management Vol 9, No 1 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i1.6771

Abstract

Abstrak Indonesia merupakan negara kepulauan, dengan kondisi geografis tersebut dibutuhkan akses yang mudah sebagai penghubung antar pulau, salah satunya moda transportasi udara. Penggunaan teknologi pada moda transportasi dan mesin kendaraan serta dari SDM yang memiliki resiko dan bahaya yang menyebabkan kecelakaan. Hal ini tentunya tidak lepas dari keselamatan penerbangan yang harus diperhatikan. Penelitian ini menggunakan metode random simple sampling, dimana semua anggota populasi digunakan menjadi sampel, sehingga didapat 64 responden. Hasil penelitian ini menunjukkan terdapat pengaruh yang positif dan signifikan antara Kerjasama Tim terhadap Kinerja Keselamatan, Komitmen Organisasi terhadap Kinerja Keselamatan, Budaya Keselamatan terhadap Kinerja Keselamatan. Dengan memperkuat ketiga faktor ini, bandara dapat menciptakan lingkungan kerja yang lebih aman dan produktif bagi seluruh pegawai dan pengunjungnya, serta perusahaan harus memastikan bahwa karyawan memiliki pelatihan dan pengetahuan yang diperlukan untuk memastikan keselamatan dan bekerja sama untuk menciptakan lingkungan kerja yang lebih aman dan sehat. Kata Kunci : Kerjasama Tim, Komitmen Organisasi, Budaya Keselamatan, Kinerja Keselamatan ABSTRACT Indonesia is an archipelagic country, with such geographical conditions requiring easy access as a connection between islands, one of which is air transportation mode. The use of technology in transportation modes and vehicle engines and from human resources that have risks and dangers that cause accidents. This of course is inseparable from the safety of flight that must be considered. This research uses census sampling method, where all members of the population are used as samples, so that 64 respondents were obtained. The results of this study indicate that there is a positive and significant influence between Teamwork on Safety Performance, Organizational Commitment to Safety Performance, Safety Culture on Safety Performance. By strengthening these three factors, the airport can create a safer and more productive work environment for all employees and visitors, and the company must ensure that employees have the training and knowledge required to ensure safety and work together to create a safer and healthier work environment. Keywords : Teamwork, Organizational Commitment, Safety Culture, Safety Performance
The Effect of Company Image and Word of Mouth on Consumer Decision-Making in Private Recruitment Agencies Khotimah, Khotimah; Prasetyo, Heru Eko; Nurchayati, Nurchayati; Mardiyono, Aris
Research Horizon Vol. 4 No. 5 (2024): Research Horizon - October 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.5.2024.383

Abstract

This study aims to analyze the effect of company image and Word of Mouth (WOM) on decisions to use Indonesian labor services at PT Alwidah Jaya Sentosa, Batang Regency, Central Java Province. The research population is Indonesian migrant worker who have worked abroad through the labor the company. This study uses multiple linear regression methods with a sample of 60 people. The results showed that partially, company image and WOM had a positive and significant effect on the decision to use the company. The significance value obtained (p < 0.05) indicates that the better the company's image and WOM generated from the positive experience of migrant workers who have left abroad, the more likely prospective workers choose to use the company's services. This shows the importance of the company's efforts in building a good image and utilizing WOM to strengthen the decision of prospective migrant workers to use the company's services. This study implies that companies should focus on improving their image through effective branding and communication strategies, as well as maximizing WOM as a marketing tool to increase the number of workers who use labor distribution services in the future.
Pengaruh Promosi, Kemudahan Transaksi dan Kepercayaan Pada Pengguna Shopee Paylater Terhadap Keputusan Pembelian Nurchayati, Nurchayati; Kristanto, Ardhy; Prasetyo, Heru Eko; Ikut, Camilus Isidorus
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 1 (2025): Artikel Riset Januari 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i1.1799

Abstract

Perkembangan aplikasi digital yang semakin canggih telah menghadirkan fenomena baru dalam pola konsumsi masyarakat, khususnya dengan hadirnya layanan seperti kredit digital. Kemudahan akses kredit digital ini telah merambah berbagai lapisan masyarakat, tidak terbatas pada golongan tertentu saja. Kajian ini bertujuan untuk mengidentifikasi dampak dari upaya promosi, kemudahan proses transaksi, serta tingkat kepercayaan terhadap keputusan pembelian konsumen. Populasi yang menjadi subjek penelitian ini mencakup seluruh elemen masyarakat. di Kecamatan Cluwak pada tahun 2023 yang menggunakan Shopee Paylater. Adapun jumlah subjek yang menjadi sampel dalam studi ini adalah sebanyak 100 orang, didasarkan pada pengguna berusia 18 tahun dan menggunakan layanan Shopee Paylater. Dalam melakukan analisis, metode regresi linear berganda yang digunakan menunjukkan bahwa promosi, kemudahan transaksi, dan tingkat kepercayaan secara terpisah memiliki dampak yang signifikan dan positif terhadap keputusan pembelian konsumen. Hasil uji signifikansi (p < 0,05) mengindikasikan bahwa semakin gencar aktivitas promosi, semakin mudah transaksi yang dapat dilakukan dan semakin tinggi kepercayaan pengguna maka akan meningkatkan determinasi konsumen dalam melakukan pembelian. Implikasi dari hasil kajian ini adalah pentingnya memperhatikan dan meningkatkan aktivitas promosi, kemudahan bertransaksi, serta tingkat kepercayaan, guna mendorong determinasi pembelian konsumen, terutama melalui fasilitas Shopee Paylater.
Kompensasi, Pengembangan Karir, Komunikasi dan Kinerja Karyawan Pada PT. Sango Ceramics Indonesia Pratiwi, Ratih Ajeng; Prasetyo, Heru Eko
Serat Acitya Vol. 14 No. 1 (2025): April:Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/ar1nv867

Abstract

Sebuah organisasi memiliki tujuan untuk menentukan cara menjalankan operasinya agar dapat memiliki perkembangan yang baik sehingga dapat mencapai apa yang diinginkan pihak perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi, pengembangan karir, dan komunikasi terhadap kinerja karyawan pada PT. Sango Ceramics Indonesia bagian painting. Pendekatan kuantitatif yang digunakan dalam penelitian ini dengan sampel yang digunakan adalah karyawan pada PT. Sango Ceramics Indonesia bagian painting berjumlah 90 karyawan. Data penelitian diperoleh dari hasil pengisian kuesioner dan dianalisis dengan menggunakan teknik analisis SEM PLS dengan bantuan program SmartPLS. Hasil dari penelitian ini, 1.) Kompensasi berpengaruh positif terhadap kinerja karyawan, 2.) Pengembangan karir berpengaruh positif signifikan lemah terhadap kinerja karyawan, 3.) Komunikasi berpengaruh positif terhadap kinerja karyawan
Employee Performance Analysis Based on Employee Competencies, Work Facilities, and Organizational Climate Fakihudin, Wahyu; Prasetyo, Heru Eko
Untag Business and Accounting Review Vol 2, No 2: October 2023
Publisher : Faculty of Economics and Business UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/ubar.v2i2.4453

Abstract

This study aims to analyze the influence of employee competency, organizational climate, and career development on the performance of PT employees. Sango Ceramic Semarang. The population in this study was 103 employees of the warehouse division at PT Sango Ceramics Indonesia. The sample in this study was 82 respondents using the proportional random sampling method. The results of this research show that employee competency, work facilities, and organizational climate have a positive and significant influence on employee performance.
Beyond Viral: A Systematic Review of Indonesia’s Creative Economy in the Shadow of Digital Algorithms Brilian, Vinsent; Prasetyo, Heru Eko
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4098

Abstract

The growth of the creator economy in Indonesia has increased rapidly over the past decade with the development of digital platforms such as YouTube, TikTok, and Instagram. However, global literature on the creator economy has not discussed the characteristics of Indonesian creators, including platform algorithm factors, local monetization strategies, and differences in national audience behavior. This study employs a Systematic Literature Review (SLR) method based on Kitchenham’s 2004 guidelines and PRISMA 2020 to identify patterns of relationships between algorithms, monetization, and the income of Indonesian creators. The literature search was conducted through Scopus, Google Scholar, IEEE Xplore, and ScienceDirect, with a total of 56 articles found; after the PRISMA selection process, 22 articles were further analyzed. The results show that the income of Indonesian creators differs from global patterns, being dominated by MSME endorsements, affiliate marketplaces, and live commerce. In addition, platform algorithms have a major influence on content reach fluctuations, especially for small-to-medium creators with limited digital literacy. Indonesia’s digital culture, local audience preferences, and high consumption of viral content are unique components of the national creator ecosystem. This study makes a significant contribution by filling a gap in global literature that has not yet discussed the characteristics of Indonesian creators in depth
Co-Authors Aris Mardiyono Brilian, Vinsent Fakihudin, Wahyu Ikut, Camilus Isidorus Kristanto, Ardhy Muhammad Yusron Maulana El-Yunusi Musprihadi, Ribut Muspriyadi, Amsar Muspriyadi, Ribut Nurchayati Nurchayati Pratiwi, Ratih Ajeng W, Annisa Gita