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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Untag Business and Accounting Review
Ikut, Camilus Isidorus
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Promosi, Kemudahan Transaksi dan Kepercayaan Pada Pengguna Shopee Paylater Terhadap Keputusan Pembelian Nurchayati, Nurchayati; Kristanto, Ardhy; Prasetyo, Heru Eko; Ikut, Camilus Isidorus
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 1 (2025): Artikel Riset Januari 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i1.1799

Abstract

Perkembangan aplikasi digital yang semakin canggih telah menghadirkan fenomena baru dalam pola konsumsi masyarakat, khususnya dengan hadirnya layanan seperti kredit digital. Kemudahan akses kredit digital ini telah merambah berbagai lapisan masyarakat, tidak terbatas pada golongan tertentu saja. Kajian ini bertujuan untuk mengidentifikasi dampak dari upaya promosi, kemudahan proses transaksi, serta tingkat kepercayaan terhadap keputusan pembelian konsumen. Populasi yang menjadi subjek penelitian ini mencakup seluruh elemen masyarakat. di Kecamatan Cluwak pada tahun 2023 yang menggunakan Shopee Paylater. Adapun jumlah subjek yang menjadi sampel dalam studi ini adalah sebanyak 100 orang, didasarkan pada pengguna berusia 18 tahun dan menggunakan layanan Shopee Paylater. Dalam melakukan analisis, metode regresi linear berganda yang digunakan menunjukkan bahwa promosi, kemudahan transaksi, dan tingkat kepercayaan secara terpisah memiliki dampak yang signifikan dan positif terhadap keputusan pembelian konsumen. Hasil uji signifikansi (p < 0,05) mengindikasikan bahwa semakin gencar aktivitas promosi, semakin mudah transaksi yang dapat dilakukan dan semakin tinggi kepercayaan pengguna maka akan meningkatkan determinasi konsumen dalam melakukan pembelian. Implikasi dari hasil kajian ini adalah pentingnya memperhatikan dan meningkatkan aktivitas promosi, kemudahan bertransaksi, serta tingkat kepercayaan, guna mendorong determinasi pembelian konsumen, terutama melalui fasilitas Shopee Paylater.
Increasing Customer Loyalty through Customer Experience and Customer Trust (Study on Penataran Train Service Passengers) Husein, Fachreza Rasyid; Ikut, Camilus Isidorus
Untag Business and Accounting Review Vol 1, No 2: October 2022
Publisher : Faculty of Economics and Business UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/ubar.v1i2.3313

Abstract

This study aims to determine the effect of customer experience and trust on customer loyalty who use the services of Penataran Train. The population used in this study were all passengers of the Penataran Railway, whose numbers are unknown for sure, with the number of samples used is 100 respondents. The sampling technique used was accidental sampling. The data source used is primary data, with the data collection method using a questionnaire. The data analysis technique used is multiple linear regression analysis. The results of the study showed that the coefficient of determination was 0.518, meaning that customer experience and trust can explain the variation of the customer loyalty variable by 51.8 percent. The results of hypothesis testing are obtained that customer experience has a positive and significant effect on customer loyalty, and trust has a positive and significant impact on customer loyalty.
The Role of Digital Marketing and Relationship Marketing in Purchasing Decisions Ikut, Camilus Isidorus; Susanto, Aji
Untag Business and Accounting Review Vol 4, No 1 (2025): April 2025
Publisher : Faculty of Economics and Business UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/ubar.v4i1.6013

Abstract

This study aims to analyze the influence of digital marketing and relationship marketing on consumer purchasing decisions on the Shopee e-commerce platform. With the development of technology and increasing internet usage, Digital Marketing has become one of the effective marketing strategies to reach consumers more widely. Meanwhile, relationship marketing plays an important role in building customer trust and loyalty. This study uses a quantitative method by collecting data through a questionnaire distributed to 76 respondents, consisting of Management and Accounting students from 2021 to 2024 at the University of 17 Agustus 1945 Semarang. Data analysis was carried out using multiple linear regression analysis through SPSS version 30 software to test the hypothesis in this study. The results of the analysis show that there is a significant positive influence of digital marketing on purchasing decisions, and relationship marketing also has a positive impact on purchasing decisions. This research concludes that digital marketing and relationship marketing have a positive and significant influence on purchasing decisions. Furthermore, the study recommended that Shopee continue to optimize its digital marketing strategy, especially through quality promotions, free shipping programs, and flash sales that have proven to attract consumer interest.
Investigating the Effect Of Communication and Teamwork on Employee Performance: An Empirical Study in Indonesia Airport Company Anggraini, Ayu Nadya; Ikut, Camilus Isidorus
Untag Business and Accounting Review Vol 3, No 2 (2024): October 2024
Publisher : Faculty of Economics and Business UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/ubar.v3i2.5466

Abstract

The study aimed to investigate the effect of communication and teamwork on employee performance. The type of research used is a quantitative method, Primary data sources were obtained through a survey of all employees in the Operations and Services section of PT. Angkasa Pura 1, General Ahmad Yani International Airport Branch Office, Semarang, Central Java, Indonesia. The technique used a random sampling so a total of 52 employees were obtained. The results showed that communication had a positive effect on employee performance. Other finding concluded that teamwork had a positive and significant effect on employee performance. The results contribute to providing important evidence of building cooperation and communication in organizations.
Co-Authors Anggraini, Ayu Nadya Husein, Fachreza Rasyid Kristanto, Ardhy Nurchayati Nurchayati Prasetyo, Heru Eko Susanto, Aji