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All Journal Agridevina : Berkala Ilmiah Agribisnis CEMARA
abidin, Zainal
Fakultas Pertanian, Universitas Pembangunan Nasional ‘Veteran’ Jawa Timur
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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STRATEGI PEMASARAN DIGITAL PADA PRODUK TEMPE, KOTA SURABAYA Uula, Prameswari Maulidatul; Indah, Pawana Nur; abidin, Zainal
Berkala Ilmiah AGRIDEVINA Vol 8, No 2 (2019): Berkala Ilmiah Agribisnis Agridevina
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v8i2.1843

Abstract

Tempe is a traditional Indonesian food consumed by almost all levels of society. The problem experienced in marketing this product is perishable. This study aims to identify the internal and external factors of marketing tempe producers and evaluate alternative strategies for digital marketing. The method of determining the sample is purposive sampling with 40 respondents. Methods of data analysis using IE analysis, SWOT analysis, and QSPM analysis. The results show in the IE analysis, the position of the company that produces tempe is in quadrant 2 with the use of a marketing system horizontally. The SWOT analysis explains that tempe is located in quadrant 1 with the use of the power possessed to achieve marketing opportunities. QSPM analysis, the highest TAS result is an alternative strategy in the form of consumer convenience in ordering tempe through social media. DOI : https://doi.org/10.33005/adv.v8i2.1843
FAKTOR-FAKTOR YANG MEMPENGARUHI EKSPOR CENGKEH INDONESIA TAHUN 2001-2015 Rhezamayye, Veronica; Amir, Indra Tjahaja; abidin, Zainal
Berkala Ilmiah AGRIDEVINA Vol 8, No 2 (2019): Berkala Ilmiah Agribisnis Agridevina
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v8i2.1805

Abstract

Cloves origin Indonesia has been known since the 17th century. The presence of clove cigarette factory to make the production of national cloves absorbed in the domestic market so that the amount exported quite fluctuate. In addition to useful food and cooking spices, cloves in certain countries such as China and Japan are in demand for incense makers used in religious ceremonies. This study aims to identify the factors that influence and examine how much influence the amount of production, domestic consumption, domestic prices, export prices and exchange rates on clove export volume in 2001-2015. Data analyzed descriptively analytical with quantitative approach and using equation multiple linear regression. The results showed that production, domestic consumption, domestic prices, export prices and exchange rates had a 53.2% and significant effect on Indonesian clove exports from 2001-2015. Government policy support in empowerment of extension and farmer group organization is needed to increase clove production in Indonesia, so as to increase the export volume of cloves. DOI : https://doi.org/10.33005/adv.v8i2.1805
ANALISIS KETERSEDIAAN BERAS DI JAWA TIMUR Wijoyo, Bayu Hertanto; Hidayat, Syarif Imam; Abidin, Zainal
Berkala Ilmiah AGRIDEVINA Vol 8, No 2 (2019): Berkala Ilmiah Agribisnis Agridevina
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/adv.v8i2.1799

Abstract

The problem that occurs is their surplus rice production in East Java, but the government still import rice. This research aims : to analyze the influential factor the rice harvested area, rice production, the volume of rice imports, consumptions, the population, the domestic prices of rice and sugar affecting the availability of rice in East Java. The methods used in this research is the multiple linear regression models. The results of the research showed the overall factor has an influence simultaneously ehile the partial factors of rice harvest area, production of rice, the volume of imported rice and the domestic price of rice has a significant positive influence. The significant negative influence derives from rice consumption rate and the domestic price of sugar, meanwhile the population has no influence at all towards the rice availability in East Java particularly in 2007-2017.DOI : https://doi.org/10.33005/adv.v8i2.1799
KETAHANAN PANGAN RUMAH TANGGA PETANI PADA WILAYAH BASIS PADI DAN NON PADI DI KABUPATEN SUMENEP (Studi Kasus di Kecamatan Kota Sumenep dan Kecamatan Bluto) Zainal Abidin; Sri Tjondro Winarno; Arfinsyah Hafid Anwari
JURNAL PERTANIAN CEMARA Vol 8 No 1 (2011): JURNAL PERTANIAN CEMARA (CENDEKIAWAN MADURA)
Publisher : Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (380.826 KB) | DOI: 10.24929/fp.v8i1.566

Abstract

Penelitian ini bertujuan untuk: 1) Menentukan wilayah yang termasuk basis padi dan non padi di Kabupaten Sumenep, 2) Menganalisis perbedaan pendapatan antara rumah tangga petani pada wilayah basis padi dan non padi, dan 3) Menganalisis faktor-faktor yang mempengaruhi ketahanan pangan rumah tangga petani di Kabupaten Sumenep. Dengan menggunakan analisis Location Quotient (LQ), uji beda nyata, dan regresi logistik diperoleh hasil bahwa wilayah basis padi di Kabupaten Sumenep adalah Kecamatan Kota Sumenep, Batuan, Guluk-guluk, Pasongsongan, Manding, Gapura, Batang-batang, Arjasa, dan Kangayan. Wilayah non-basis padi di Kabupaten Sumenep adalah Kecamatan Pragaan, Bluto, Saronggi, Giligenting, Talango, Kalianget, Lenteng, Ganding, Ambunten, Rubaru, Dasuk, Batuputih, Dungkek, Nonggunong, Gayam, Raas, Sapeken, dan Masalembu. Rata-rata pendapatan rumah tangga petani di wilayah basis padi (Kecamatan Kota Sumenep) berbeda dengan rata-rata pendapatan rumah tangga petani yang berada di wilayah non basis padi (Kecamatan Bluto). Faktor-faktor yang mempengaruhi ketahanan pangan rumah tangga petani adalah pendapatan total, partisipasi dalam kelompok tani, tingkat produksi padi, lokasi usaha, usia kepala keluarga, tingkat pendidikan, dan jumlah anggota keluarga.
Co-Authors Arfinsyah Hafid Anwari Indah, Pawana Nur Indra Tjahaja Amir Rhezamayye, Veronica Sri Tjondro Winarno, Sri Tjondro Uula, Prameswari Maulidatul Wijoyo, Bayu Hertanto