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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik TECHNOBIZ : International Journal of Business
Wicaksono, M. Arif
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH MEDIA SOSIAL INSTAGRAM @wisatadakwahokura TERHADAP MINAT BERKUNJUNG FOLLOWERS Wicaksono, M. Arif; ", Rumyeni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Social Media Instagram is one of the media that often used in activity in promotion activity through internet in this modern era. Promotional activities is an effort to introduce products to consumers with the aim to achieve the achievement of a positive perspective. The introduction of products through social media instagram is a source of information that can attract interest to consumers. The purpose of this research is to know how much influence of social media instagram Dakwah okura tourism on followers intention to visit with using S-R theory as a grounded theory.This research used methods of quantitative research explanatory approach to the presentation of qualitative analysis. This research was conducted by sending a questionnaire to followers online. Subjects in this research are 92 people who follows social media instagram @wisatadakwahokura and the category is determined based on random sampling. Data collection was obtained through questionnaires and documentation. Data analysis technique in this research is quantitative analysis.The results showed that social media instagram of @wisatadakwahokura impact followers intention to visit. Evidenced by the regression coefficient value of this research is Y = 6.919 + 0.689X. Constant number of 6.919 and the variable coefficient value of social media for 0.689. Meanwhile t 6.919is greater than the t tabel of 1.660, with a significance level of 0.000 is smaller than α = 0,05. According to the “Model Summary” table shows that the value of R = 0.757 and coefficient of determination (Rsquare) is equal to 0.573. the figure shows the understanding that the contribution of the effect of variable social media instagram @wisatadakwahokura on followers intention to visit amounted to 57.30%. Social Media Instagram @wisatadakwahokura effects on followers intention to visit, and the influence of the category “strong”.Keywords: Influence, Instagram, Intention
Pengaruh Kualitas Pelayanan dan Value Added Service Terhadap Loyalitas Pelanggan Pelayaran Petikemas Wicaksono, M. Arif; Rahadjo, Sri; Gunawan, Edhie Budi; Maemunah, Siti; Suryobuwono, Abdullah Ade
TECHNOBIZ : International Journal of Business VOL 7, NO 1 (2024) : APRIL
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/tb.v7i1.3651

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan dan value added service terhadap kepuasan pelanggan dan loyalitas pelanggan pelayaran petikemas. Dimana sampel digunakan berjumlah 112 responden diambil berdasarkan data pelanggan. Analisis menggunakan SEM-PLS untuk menjawab masalah penelitian ini. Hasil penelitian menunjukkan, terdapat pengaruh kualitas pelayanan langsung positif dan signifikan terhadap kepuasan pelanggan dengan nilai dari koefisien jalur sebesar 0,481. nilai t-value 8.156 > 1.96 dan Sig. 0.000 < 0.05, terdapat pengaruh value added service langsung positif dan signifikan terhadap kepuasan pelanggan dengan nilai dari koefisien jalur sebesar 0,427, nilai t-value 6.398 > 1.96 dan Sig. 0.000 < 0.05, terdapat pengaruh kualitas pelayanan langsung dan signifikan terhadap loyalitas pelanggan dengan nilai dari koefisien jalur 0,314, t-value 2.961 > 1.96 dan Sig. 0.003 < 0.05, tidak ada pengaruh value added service langsung terhadap loyalitas pelanggan dengan nilai koefisien sebesar -0.048, nilai t-value 0.402 < 1.96 dan Sig. 0.687 > 0.05, terdapat pengaruh kepuasan pelanggan langsung terhadap loyalitas pelalnggan dengan nilai koefisien sebesar 0.528, nilai t-value sebesar 6.198 > 1.96 dan Sig. 0.000 < 0.05.
Co-Authors Gunawan, Edhie Budi RR. Ella Evrita Hestiandari Rumyeni, Rumyeni Sri Rahadjo, Sri Suryobuwono, Abdullah Ade