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All Journal IKRA-ITH EKONOMIKA Riwayat: Educational Journal of History and Humanities Buletin Pengabdian
Erfendy, Ulfa
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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Strategi Komunikasi Pemasaran dalam Membangun Kepuasan Konsumen di Rumah Makan Ayam Jingkrak Makmur Rasa Medan Dwianita, Dwianita; Erfendy, Ulfa
IKRAITH-EKONOMIKA Vol. 8 No. 1 (2025): IKRAITH-EKONOMIKA Vol 8 No 1 Maret 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Persaingan di sektor kuliner yang semakin sengit mengharuskan pelaku bisnis untuk menerapkan strategi komunikasi pemasaran yang dapat meningkatkan kepuasan konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh strategi komunikasi pemasaran di Rumah Makan Ayam Jingkrak Makmur Rasa di Medan terhadap kepuasan pelanggan. Metode yang digunakan pada penelitian ini adalah pendekatan kualitatif deskriptif melalui wawancara mendalam dengan konsumen untuk memahami pandangan mereka mengenai kualitas produk, harga, dan pelayanan. Temuan pada penelitian ini menunjukkan bahwa rasa yang konsisten, harga yang disesuaikan untuk kalangan mahasiswa, dan pelayanan yang ramah menjadi faktor utama kepuasan pelanggan. Bila dipadukan dalam kerangka komunikasi pemasaran terpadu, ketiga faktor tersebut terbukti mampu meningkatkan loyalitas pelanggan meskipun perlu adanya perbaikan pada sistem pelayanan dan kenyamanan area makan. Penelitian ini menekankan pentingnya evaluasi berkelanjutan terhadap elemen komunikasi pemasaran untuk mempertahankan kepuasan yang bersifat dinamis.
Atribusi Perilaku Pengguna Banyak Akun pada Media Sosial Instagram Erfendy, Ulfa; Mawaddah, Mawaddah
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): Oktober, Social Issues and Problems in Society
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.50242

Abstract

The emergence of the phenomenon of using multiple Instagram accounts by one individual is increasingly widespread, especially in the younger generation. For this reason, the purpose of this research is to explain why someone has multiple accounts on Instagram and what factors cause this behavior by using Fritz Heider's attribution theory. The method used is qualitative with data collection through observation of social media content and supporting literature. The results showed that one of the reasons for having multiple Instagram accounts is due to feelings of FOMO and the desire to create an ideal self and real self. The internal factors found arise from low self-confidence and self-limitation to do self-disclosure in public spaces, making someone maintain an image by forming personal branding. While external factors come from the environment, in addition to the feeling of FOMO brought by the environment. There is also an influence on social risk, with anonymity making someone more free to express and show their real self without risking judgment. From these results, it shows that behavioral attributions of multiple account users arise from social pressure, privacy, security, functional needs and social media culture.
Nurturing students entrepreneurial spirit through digital communication and entrepreneurship training at SD IT Al Fazhira [Menumbuhkan jiwa wirausaha siswa melalui pelatihan komunikasi digital dan kewirausahaan di SD IT Al Fazhira] Rismawati, Rismawati; Mawaddah, Mawaddah; Erfendy, Ulfa; Maharani, Blangi Intan
Buletin Pengabdian Vol 5, No 3 (2025): Bull. Community. Serv.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/bulpen.v5i3.46685

Abstract

Entrepreneurship education needs to be instilled from an early age to form a generation that is independent, creative, and ready to face the challenges of the digital era. Therefore, it is necessary to conduct communication and entrepreneurship training at SD IT Al Fazhira with the aim of fostering students' entrepreneurial spirit through an interactive and practical approach. The methods used include lectures, educational videos, discussions, and simulations of entrepreneurial activities by utilizing digital media. The results of the activity showed that students were very enthusiastic and able to understand the concept of entrepreneurship and the application of digital communication in simple businesses. Simulation activities show students' ability to apply the material through the utilization of digital platforms such as social media and e-commerce. In conclusion, this training is effective in improving students' digital literacy and entrepreneurial spirit from an early age, while equipping them with relevant life skills in the future.
Co-Authors Dwianita, Dwianita Maharani, Blangi Intan Mawaddah Mawaddah, Mawaddah Rismawati Rismawati