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Inovasi Konten Televisi Universitas Gunadarma sebagai Media Edukasi dan Hiburan Pasca Analog Switch Off Anjani, Rida
Warta Ikatan Sarjana Komunikasi Indonesia Vol 7, No 2 (2024): Desember 2024
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v7i2.262

Abstract

Pasca pelaksanaan Analog Switch Off (ASO) di Indonesia, televisi digital menjadi salah satu media utama dalam penyebaran informasi dan hiburan bagi masyarakat. Universitas Gunadarma Televisi (UGTV) sebagai stasiun televisi pendidikan menghadapi tantangan untuk tetap relevan dan menarik di era digital. Penelitian ini bertujuan mengeksplorasi inovasi konten yang diterapkan UGTV dalam perannya sebagai dan media edukasi sekaligus hiburan. Teori yang digunakan pada penelitian ini yaitu Teori Difusi Inovasi dan Teori Determinisme Teknologi. Teknologi dan ide menyebar dalam suatu masyarakat atau sistem sosial. UGTV sebagai media pendidikan pasca-ASO dapat dilihat melalui proses adopsi teknologi digital baru serta bagaimana konten inovatifnya diterima oleh audiens. Pengumpulan data dilakukan dengan metode kualitatif dengan teknik wawancara terhadap beberapa key informant. Penelitian ini menganalisis strategi konten yang dikembangkan oleh UGTV, termasuk diversifikasi program, penggunaan teknologi digital interaktif, serta kolaborasi dengan institusi pendidikan dan kreator konten. Hasil penelitian menunjukkan bahwa inovasi konten UGTV pasca-ASO didorong oleh perubahan teknologi yang memungkinkan penyampaian program lebih interaktif, relevan, dan dapat diakses secara luas. Teknologi digital tidak hanya berfungsi sebagai media, tetapi juga sebagai kekuatan pengubah yang mendorong UGTV untuk beradaptasi dengan kebutuhan masyarakat akan informasi yang edukatif dan hiburan yang bermanfaat. Dengan mengintegrasikan teori determinisme teknologi, penelitian ini menegaskan bahwa keberhasilan UGTV sebagai televisi pendidikan di era digital sangat bergantung pada bagaimana teknologi memengaruhi dan membentuk arah perkembangan konten yang disajikan.
Enhancing Civil Servant Performance Through Digital Literacy and Organizational Adaptability Syahrir; Anjani, Rida; Alwi, Zulaikha Rumaisha
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 4 No. 1 (2025): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v4i1.197

Abstract

Purpose – This study aims to examine how digital literacy and organizational adaptability jointly influence civil servant performance within the context of Indonesia’s digital transformation agenda. While digital tools are increasingly integrated into public sector operations, limited attention has been paid to the interaction between individual digital competencies and institutional adaptability in determining work effectiveness. This research contributes to a more comprehensive understanding of civil servant performance by addressing this interdependence. Design/method/approach – A qualitative exploratory case study approach was employed, involving semi-structured interviews with 12 civil servants from two government institutions—one at the national level and one at the regional level. The participants were selected purposively based on their active involvement in digital administrative processes. Thematic analysis was conducted to identify patterns related to digital skill application, organizational support, and performance outcomes. Findings – The findings indicate that digital literacy enhances civil servants’ efficiency, confidence, and engagement, but its impact is highly contingent upon the organizational environment. Adaptive institutions that promote learning, flexibility, and supportive leadership enable civil servants to fully utilize their digital competencies. In contrast, rigid bureaucracies with limited innovation capacity tend to inhibit performance, even among digitally skilled employees. The interplay between individual and organizational factors emerges as a critical determinant of effective public service delivery. Implications – The study provides practical insights for policymakers and public managers seeking to improve civil service performance. It recommends integrated capacity-building strategies that simultaneously enhance digital skills and foster adaptive institutional cultures. Theoretically, it advances public administration literature by linking micro-level competencies with macro-level organizational dynamics. Novelty/Originality – This research offers original contributions by exploring the dual role of digital literacy and organizational adaptability in a developing country context, an area that remains underexplored. It bridges individual and institutional perspectives, offering a holistic lens on performance enhancement in the digital era