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All Journal Jurnal Syntax Fusion : Jurnal Nasional Indonesia Sosio-Didaktika: Social Science Education Journal
Fitria, Nada
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Religion Humanities Education Engineering Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH KESADARAN MEREK DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN (STUDI PADA TOKO BUSANA MUSLIM VENKA GALLERY BANDA ACEH) Yusniar; Hafidhah; Fitria, Nada
Jurnal Syntax Fusion Vol 1 No 08 (2021): Jurnal Syntax Fusion: Jurnal Nasional Indonesia
Publisher : CV RIFAINSTITUT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/fusion.v1i08.49

Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh kesadaran merek dan kualitas produk terhadap kepuasan konsumen pada toko busana muslim Venka Gallery Banda Aceh. Penelitian ini merupakan penelitian kuantitatif, dimana sampel yang diambil sebanyak 100 responden yaitu seluruh konsumen toko Venka Gallery Banda Aceh dengan menggunakan teknik purposive sampling. Jenis data yang digunakan adalah data primer yaitu mengedarkan kuesioner melalui google form. Metode analisis penelitian dilakukan dengan menggunakan regresi linear berganda. Penelitian menemukan bahwa kesadaran merek dan kualitas produk secara simultan dan parsiall berpengaruh positif dan signifikan terhadap kepuasan konsumen. Berdasarkan uji R2 pengaruh yang diberikan oleh variabel independen terhadap variabel dependen sebesar 36,0 % sedangkan sisanya 64,0 % dipengaruhi oleh variabel lain yang tidak disertakan dalam penelitian ini.
Dampak Sosial Ekonomi Tempat Pembuangan Akhir (TPA) Sampah Cipeucang Bagi Pemulung Sekitar Fitria, Nada; Nisa, Jakiatin; Bahar, Syairul
Sosio-Didaktika: Social Science Education Journal Vol 11, No 1 (2024)
Publisher : Faculty of Education and Teacher Training, UIN (State Islamic University) Syarif Hidayatul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sd.v11i1.38611

Abstract

Cipeucang landfill has become a place where waste collects which has a direct impact on local scavengers. The proximity of the scavenger community's residential location in Serpong Subdistrict to the landfill site means that the scavenger community is vulnerable to coming into contact with waste. This research aims to determine the socio-economic impact of the Cipeucang waste final disposal site (TPA) on local scavengers. The method used in this research is a descriptive qualitative approach. with this type of phenomenological research. The object of this research is society. scavengers who are around the Cipeucang TPA and who are the subjects are the scavenger community of RT 06 RW 04 who live and are in direct contact with the TPA. The data collection technique used in this research was observation interviews. and documentation. The results of the analysis show that there are positive and negative impacts on the scavenger community around the Cipeucang landfill. Among them is the positive impact of the large number of local scavenger communities whose main income is from scavenger work with very varied incomes, where the income earned by the The negative impact is that the residences occupied by scavengers are still inadequate because the residences they occupy in terms of the physical condition of the building are still considered vulnerable to potential danger, apart from that, in terms of education among the scavenger community, it is still relatively low, because many of them are the children of scavengers. who dropped out of school again because of financial constraints.  
Co-Authors Bahar, Syairul Hafidhah Hafidhah Jakiatin Nisa, Jakiatin Yusniar