Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JDM (Jurnal Dinamika Manajemen)
Sukaatmaja, I Putu Gde
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Self-Brand Connection: a Literature Review and Directions for Further Research Seminari, Ni Ketut; Rahyuda, I Ketut; Sukaatmaja, I Putu Gde; Sukawati, Tjok Gde Raka
JDM (Jurnal Dinamika Manajemen) Vol 13, No 1 (2022): March 2022
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v13i1.32439

Abstract

Various studies have been conducted to investigate self-brand connections in influencing consum- ers to form brand associations. The authors organized and synthesized the literature on self-brand connections to analyze 20 published articles in the last 25 years over-identification of similarities, in- consistencies, investigation of different conceptualizations of self-brand connections, boundary con- ditions of self-brand connections on brand associations, psychological mechanisms of self-brand connections, theoretical foundations of self-brand connections, and methodological approaches of self-brand connections used in prior literature. The objective of this study is to outlines avenues for opportunities in future research based on previous research.
Co-Authors I Ketut Rahyuda Ni Ketut Seminari Tjok Gde Raka Sukawati