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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN JDM (Jurnal Dinamika Manajemen) Journal of Economics, Business, & Accountancy Ventura International Journal of Social Science and Business International Journal of Supply Chain Management EKUITAS (Jurnal Ekonomi dan Keuangan) International Journal of Applied Business and International Management Media Riset Bisnis & Manajemen
I Ketut Rahyuda
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation

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THE ROLE OF ATTITUDE IN MEDIATING CONSUMER KNOWLEDGE INFLUENCE TOWARDS THE PURCHASE INTENTION OF GREEN PRODUCT Wulandari,, A.A Sagung Ayu; Rahyuda, I Ketut; Yasa, Ni Nyoman Kerti
Jurnal Dinamika Manajemen Vol 6, No 2 (2015): September 2015 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v6i2.4302

Abstract

Protecting the environment has become a main idea for some modern companies in applying the green marketing strategy. Many consumers perceive that a product with natural raw material can give a better benefit both in terms of health issue and environment. The purpose of this study is to find out the role of attitude in mediating consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar.The samples were 110 respondents from all over Denpasar taken with the purposive sampling method and path analysis. The result of the study shows that consumer knowledge has significant and positive influence towards the attitude and purchase intention of green product Ever-E 250. The attitude variable has been proven to be able to mediate consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar significantly, while the mediation happen is partial, so that the attitude variable functions as a mediator of consumer knowledge influence towards the purchase intention of green product.
THE ROLE OF INNOVATION IN MEDIATING MARKET ORIENTATION TO COMPANY PERFORMANCE Putri, Putu Intan Paradictha Pradnya; Yasa, Ni Nyoman Kerti; Rahyuda, I Ketut
Jurnal Dinamika Manajemen Vol 7, No 2 (2016): September 2016 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i2.8195

Abstract

The purpose of this study was to determine the effect of market orientation towards innovation, the effect of market orientation on performance, the effect of innovation on the performance and innovation mediating role of market orientation on corporate performance convection in Denpasar. This study took a sample of 123 respondents who market their products in the city of Denpasar. The analysis technique used in this study is the path analysis. Results of market orientation hypothesis testing showed positive and significant impact on innovation, market orientation and significant positive effect on company performance, innovation and significant positive effect on company performance. Innovation is able to mediate the relationship of market orientation on business performance significantly. The practical implications derived from this study that the orientation of the market is able to create innovations that will directly improve the performance of the company. Employers convection in Denpasar should develop a culture of orientation on the market so as to boost innovation by adapting new ideas oriented market changes in order to achieve improved performance of the company
The Role of Innovation in Mediating Market Orientation to Company Performance Putri, Putu Intan Paradictha Pradnya; Yasa, Ni Nyoman Kerti; Rahyuda, I Ketut
JDM (Jurnal Dinamika Manajemen) Vol 7, No 2 (2016): September 2016 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i2.8195

Abstract

The purpose of this study was to determine the effect of market orientation towards innovation, the effect of market orientation on performance, the effect of innovation on the performance and innovation mediating role of market orientation on corporate performance convection in Denpasar. This study took a sample of 123 respondents who market their products in the city of Denpasar. The analysis technique used in this study is the path analysis. Results of market orientation hypothesis testing showed positive and significant impact on innovation, market orientation and significant positive effect on company performance, innovation and significant positive effect on company performance. Innovation is able to mediate the relationship of market orientation on business performance significantly. The practical implications derived from this study that the orientation of the market is able to create innovations that will directly improve the performance of the company. Employers convection in Denpasar should develop a culture of orientation on the market so as to boost innovation by adapting new ideas oriented market changes in order to achieve improved performance of the company
The Role of Attitude in Mediating Consumer Knowledge Influence towards the Purchase Intention of Green Product Wulandari,, A.A Sagung Ayu; Rahyuda, I Ketut; Yasa, Ni Nyoman Kerti
JDM (Jurnal Dinamika Manajemen) Vol 6, No 2 (2015): September 2015 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v6i2.4302

Abstract

Protecting the environment has become a main idea for some modern companies in applying the green marketing strategy. Many consumers perceive that a product with natural raw material can give a better benefit both in terms of health issue and environment. The purpose of this study is to find out the role of attitude in mediating consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar.The samples were 110 respondents from all over Denpasar taken with the purposive sampling method and path analysis. The result of the study shows that consumer knowledge has significant and positive influence towards the attitude and purchase intention of green product Ever-E 250. The attitude variable has been proven to be able to mediate consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar significantly, while the mediation happen is partial, so that the attitude variable functions as a mediator of consumer knowledge influence towards the purchase intention of green product.
Self-Brand Connection: a Literature Review and Directions for Further Research Seminari, Ni Ketut; Rahyuda, I Ketut; Sukaatmaja, I Putu Gde; Sukawati, Tjok Gde Raka
JDM (Jurnal Dinamika Manajemen) Vol 13, No 1 (2022): March 2022
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v13i1.32439

Abstract

Various studies have been conducted to investigate self-brand connections in influencing consum- ers to form brand associations. The authors organized and synthesized the literature on self-brand connections to analyze 20 published articles in the last 25 years over-identification of similarities, in- consistencies, investigation of different conceptualizations of self-brand connections, boundary con- ditions of self-brand connections on brand associations, psychological mechanisms of self-brand connections, theoretical foundations of self-brand connections, and methodological approaches of self-brand connections used in prior literature. The objective of this study is to outlines avenues for opportunities in future research based on previous research.
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN GARUDA INDONESIA DI DENPASAR AA Ayu Atika Paramitha Wendha; I Ketut Rahyuda; I Gst Agung Ketut Gede Suasana
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 7 Nomor 1 Tahun 2013
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (88.098 KB)

Abstract

The aim of this research is to know the effect of service quality on satisfaction and loyalty on Garuda Indonesia passengers in Denpasar. Respondent of this research at least 17 years old who use the services of Garuda Indonesia at least three times in this year. The number of respondents on this research defined 180 respondents by using sampling technique that is purposive sampling. This research used analysis od Structural Equation Modeling (SEM) with the help of AMOS program. The result of this research showed that the hypothesisare supported : 1) service quality has positive and significant impact on satisfaction, 2) satisfaction has positive and significant impact on loyalty, 3) service quality has positive and significant impact on loyaltyof Garuda Indonesia in Denpasar.
PENGARUH PENGALAMAN MEMBELI PRODUK FASHION TERHADAP NIAT MEMBELI KEMBALI MELALUI KEPUASAN DAN KEPERCAYAAN PELANGGAN Ni Putu Widantari Suandana; Ketut Rahyuda; Ni Nyoman Kerti Yasa
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 10 Nomor 1 Tahun 2016
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.458 KB)

Abstract

repurchase intention through customer satisfaction and trust. Data obtained through questionnaires to 100respondents through purposive sampling for Internet users in Denpasar who have ever bought fashion productsthrough online at least twice in six months. The analysis technique used in this study is the Partial LeastSquare and for intervening variables using Sobel test and effect size. The result of this research shows thatonline fashion buying experience significantly and positively influence the online repurchase intention. Thecustomer satisfaction and trust also significantly and positively influence online repurchase intention. Thecustomer satisfaction also influences their trust positively and significantly. The customer satisfaction andtrust emerges as mediating variable of the influence of online fashion product buying experience on onlinerepurchase intention.
PENGARUH KEPRIBADIAN MEREK TERHADAP KOMITMEN DAN KEPERCAYAAN MEREK, SERTA DAMPAKNYA TERHADAP LOYALITAS MEREK Made Dwi Utari; I Ketut Rahyuda; I Gusti Ayu Ketut Giantari
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 11 Nomor 1 Tahun 2017
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.163 KB) | DOI: 10.24843/MATRIK:JMBK.2017.V11.i01.p06

Abstract

Perilaku konsumsi masyarakat yang dipengaruhi oleh kesadarannya pada kerusakan lingkungan menjadi latar belakang dilakukannya penelitian ini. Penelitian ini bertujuan untuk menjelaskan pengaruh kepribadian merek terhadap kepercayaan dan komitmen merek, yang kemudian mengakibatkan loyalitas merek salah satu produk kosmetik dan perawatan diri organik di Kota Denpasar. Data dikumpulkan dengan metode survei menggunakan instrumen kuesioner. Teknik pengambilan sampel adalah purposive sampling berjumlah 150 responden, kemudian data dianalisis dengan SEM (Structural Equation Modelling). Hasil penelitian adalah kepribadian merek berpengaruh positif signifikan terhadap komitmen dan kepercayaan merek. Begitu juga dengan komitmen merek dan kepercayaan merek, ditemukan berpengaruh positif signifikan terhadap loyalitas merek. Implikasi teoritis penelitian ini adalah memperkaya konsep kepribadian merek yang ditemukan oleh Aaker (1997). Implikasi praktis bagi perusahaan produk ini adalah memperkuat dimensi kehandalan yang merepresentasikan kepribadian merek, indikator setia mengkonsumsi produk dalam waktu yang lama yang merepresentasikan komitmen merek, dan indikator konsistensi kualitas yang merepresentasikan kepercayaan merek dalam rangka meningkatkan loyalitas merek.
PENGARUH KEWAJARAN HARGA, CITRA PERUSAHAAN TERHADAP KEPUASAN DAN LOYALITAS PENGGUNA PENERBANGAN DOMESTIK GIA DI DENPASAR I Ketut Rahyuda; Ni Putu Cempaka Dharmadewi Atmaja
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 15 No 3 (2011)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.057 KB) | DOI: 10.24034/j25485024.y2011.v15.i3.374

Abstract

Competition of airline industry in Indonesia is not only due to globalization, but more because customers are increasingly savvy, price conscious and demanding. Garuda Indonesia as the first airline in Indonesia felt the impact of competitive domestic flight services in Indonesia. Currently the market share of Garuda Indonesia for domestic flights in Indonesia get second rank after the Lion Air who earned a market share of 30 percent. Decline in market share caused by the decline in customer satisfaction on Garuda Indonesia that caused by poor corporate image and price unfairness. Of course this is a lesson for Garuda Indonesia to increase customer satisfaction and loyalty through price fairness and corporate image. This study aims to determine the effect of price fairness and corporate image on customer satisfaction and customer loyalty of Garuda Indonesia's customer in Denpasar (Studies on Garuda Indonesia domestic flight services' customers in Denpasar). The population of this study was all Garuda Indonesia domestic flight passengers, while the sample in this study was 140 respondents using purposive sampling technique for sample determination. To answer the research problem and research hypothesis testing the analytical techniques used Structural Equation Modelling (SEM) using AMOS aid 16. The results showed that 1) the price fairness does not affect customer satisfaction, 2) Corporate image affects customer satisfaction, 3) customer satisfaction affects loyalty, 4) the prices fairness has no effect on customer loyalty, 5) corporate image does not affect  on customer loyalty and 6) overall, customer satisfaction is the only construct that can affect customer loyalty.
Supply Chain Strategy in Tourism Industry for Antecedents and Consequences of Foreign Tourists Shopping Satisfaction on Revisit Intention at Traditional Souvenir Market Wayan Ardani; Ketut Rahyuda; I Gusti Ayu Ketut Giantari; I Putu Gde Sukaatmadja
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.332 KB)

Abstract

Abstract. The paper aims to investigate the possible relationship between tourism supply chain and strategic partnership, read as a way to reduce and better manage the complexity in tourism industry. The previous studies on satisfaction in tourism have attracted the attention of practitioners and academicians, but its consequences on tourists revisit intention at traditional retail has not been widely carried out. This study aims to explain the factors that influence satisfaction as well as its consequences on revisit intention of tourists at the traditional souvenir market in Bali through the supply chain management (SCM) system. In addition, it also explained the role of sources of WOM (offline and online) as a moderator of the relationship between service quality and product quality towards tourist satisfaction. A survey was conducted from foreign tourists who visited and experienced to shop souvenirs at the traditional market in Bali. The data were analyzed using the SEM-PLS approach. This study revealed that SCM had a positive and significant effect on trust, satisfaction, and revisit intention. Product and service quality had a positive and significant effect on trust, satisfaction, and revisit intention. Trust had a positive and significant effect on satisfaction and revisit intention. Satisfaction had positive and significant effect on revisit intention. However, the source of WOM (offline and online) did not significantly moderate the effect of service quality and product quality towards satisfaction. This study proved product quality was the most influential factor impacting satisfaction. The ability to maintain consistency of service quality and product quality were very important factors in creating tourists trust, satisfaction and revisit intention. Finally, this model is expected to contribute in determining the SCM that influence tourist satisfaction at souvenir traditional market.
Co-Authors A.A Sagung Ayu Wulandari,, A.A Sagung Ayu A.A. Sg. Ani Ariani AA Ayu Atika Paramitha Wendha Ade Santoso Chandra Adi Krisna Agung Ratih Saraswati Anggara Reza Aditya Putra Arieta Sara Trikrisna Cokorda Agung Nata Arimbawa Cokorda Istri Gita Apsari Dewi Gede Bayu Rahanatha Hesti Wulandari I Gede Riana I Gede Wiratama I Gst. A. Kt. Gd. Suasana I Gusti Agung Ayu Permata Saraswati I Gusti Ayu Ketut Giantari I Gusti Ngurah Bagus Adi Mas Putra I Komang Dwinda Murjana I Made Wardana I Made Weli Moksaoka I Made Yoga Ananda Putra I Nyoman Nurcaya I Putu Gde Sukaatmadja Ida Ayu Ruby Kuberasyani Jennifer Chandra Yuliani JJC Rangga Damayana Made Aryawan Made Dwi Utari Made Indira Sari Parthady Maya Devi Linardi Meitha Evirasanti Muhammad Farid Al Habib Ni Kadek Tjintiadewi Ni Ketut Rahayu Laksmi Uttami Ni Ketut Seminari Ni Made Ari Puspa Dewi Ni Made Dwipayani Ni Nyoman Inten Kemara Septiana Putri Ni Nyoman Kerti Yasa Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Dila Ardelia Ni Putu Vanissa Kameswari Ni Putu Widantari Suandana Ni Wayan Ekawati Ni Wayan Ekawati Ni Wayan Sri Suprapti Nyoman Gede Tryadhi Putra Setiawan Putu Intan Paradictha Pradnya Putri, Putu Intan Paradictha Pradnya Putu Priartrini Putu Yudi Setiawan Rahmayanti, Putu Laksmita Dewi Sentot Kristanto Setyo Ananto Sri Suprapti Sukaatmaja, I Putu Gde Tjok Gde Raka Sukawati Wayan Ardani Wayan Sanjaya Yenna Kurnia Suseno