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All Journal JDM (Jurnal Dinamika Manajemen) International Journal of Social Science and Business Bhakti Persada Jurnal Aplikasi IPTEKS Indonesian Journal of Business Analytics (IJBA) Jurnal Manajemen dan Kewirausahaan Journal of International Conference Proceedings Indonesian Journal of Advanced Research (IJAR) International Journal of Asian Business and Management (IJABM) Journal of Business on Hospitality and Tourism Journal of Sustainable Community Service INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) International Journal of Economics, Management and Accounting E-Jurnal Manajemen
Tjok Gde Raka Sukawati
Fakultas Ekonomi Dan Bisnis Universitas Udayana, Bali, Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences

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Exploring the Values of Local Wisdom as Sustainable Tourism Attractions Andari, Rini; Supartha, I Wayan Gede; Riana, I Gede; Sukawati, Tjokorda Gde Raka
International Journal of Social Science and Business Vol 4, No 4 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v4i4.29178

Abstract

Sustainable tourism is a concept that is aspired to be realized in the tourism industry so that natural and cultural resources can be preserved and enjoyed for generations to come. This research explores a variety of tourist attractions based on local wisdom values as an effort to create sustainable tourism. Kampung Banceuy is one of the traditional villages that has various values of local wisdom which is still preserved today and is able to attract many tourists. The method used in this research is an explorative qualitative approach. The data collection technique is done by direct observation, interviews, and documentation. Data analysis techniques were carried out in an interactive way and continued until completion, so that the data was saturated. The informants in this study were 9 people consisting of traditional leaders, communities, tourism managers, and tourists. The results showed that the value of local wisdom that can be a tourist attraction is village celebration events, cultural festivals, natural tourist attractions, and community life that has educational value. These various tourist attractions are not only oriented towards economic benefits but also act as a medium for the conservation of noble socio-cultural and environmental values as well as having educational value for tourists through the experience of tourism activities. The practice of the value of local wisdom that is still maintained is expected to always be passed on to the younger generation and can be of benefit to many parties, therefore this tourism activity always requires support from various parties.
Self-Brand Connection: a Literature Review and Directions for Further Research Seminari, Ni Ketut; Rahyuda, I Ketut; Sukaatmaja, I Putu Gde; Sukawati, Tjok Gde Raka
JDM (Jurnal Dinamika Manajemen) Vol 13, No 1 (2022): March 2022
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v13i1.32439

Abstract

Various studies have been conducted to investigate self-brand connections in influencing consum- ers to form brand associations. The authors organized and synthesized the literature on self-brand connections to analyze 20 published articles in the last 25 years over-identification of similarities, in- consistencies, investigation of different conceptualizations of self-brand connections, boundary con- ditions of self-brand connections on brand associations, psychological mechanisms of self-brand connections, theoretical foundations of self-brand connections, and methodological approaches of self-brand connections used in prior literature. The objective of this study is to outlines avenues for opportunities in future research based on previous research.
Implementasi Model Penyajian Makanan Ketegak dan Ketegak Agung di Desa Wisata Pinge, Kecamatan Marga, Kabupaten Tabanan I Putu Astawa; Tjokorda Gde Raka Sukawati; I Nyoman Suamir; Cening Ardina
Bhakti Persada Jurnal Aplikasi IPTEKS Vol 7 No 1 (2021): Mei 2021
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v7i1.2043

Abstract

Salah satu strategi yang diperlukan dalam memenangkan persaingan adalah menciptakan inovasi-inovasi. Salah satu inovasi yang telah dibuat dalam mengolah dan menyajikan makanan kepada wisatawan adalah ketegak dan ketegak agung. Tujuan penelitian ini adalah melakukan analisis terhadap implementasi inovasi penyajian makanan oleh kelompok sadarwisata kepada wisatawan dan memberikan manfaat untuk meningkatkan kualitas makanan. Metode pada penelitian ini menggunakan dua tahap yaitu pertama melakukan pelatihan dan tahap kedua adalah penerapan teknologi yang disertai dengan analisis dengan menggunakan statistik deskriptif. Penggunaan sampel jenuh sebanyak 6 orang sesuai dengan jumlah pengurus di bidang kuliner. Hasil kajian menjelaskan bahwa peningkatan keterampilan dalam pengolahan dan penyajian makanan dapat meningkatkan pendapatan kelompok sadar wisata dan menjadi salah satu strategi dalam meningkatkan kunjungan wisatawan. Hasil ini memberikan implikasi terhadap manajemenstrategi dalam memenangkan persaingan dan juga memberikan motivasi kepada pengelola wisata bahwa nilai budaya di bidang makanan dapat sebagai daya tarik membangun desa wisata.
Exploring the Values of Local Wisdom as Sustainable Tourism Attractions Rini Andari; I Wayan Gede Supartha; I Gede Riana; Tjokorda Gde Raka Sukawati
International Journal of Social Science and Business Vol. 4 No. 4 (2020): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v4i4.29178

Abstract

Sustainable tourism is a concept that is aspired to be realized in the tourism industry so that natural and cultural resources can be preserved and enjoyed for generations to come. This research explores a variety of tourist attractions based on local wisdom values as an effort to create sustainable tourism. Kampung Banceuy is one of the traditional villages that has various values of local wisdom which is still preserved today and is able to attract many tourists. The method used in this research is an explorative qualitative approach. The data collection technique is done by direct observation, interviews, and documentation. Data analysis techniques were carried out in an interactive way and continued until completion, so that the data was saturated. The informants in this study were 9 people consisting of traditional leaders, communities, tourism managers, and tourists. The results showed that the value of local wisdom that can be a tourist attraction is village celebration events, cultural festivals, natural tourist attractions, and community life that has educational value. These various tourist attractions are not only oriented towards economic benefits but also act as a medium for the conservation of noble socio-cultural and environmental values as well as having educational value for tourists through the experience of tourism activities. The practice of the value of local wisdom that is still maintained is expected to always be passed on to the younger generation and can be of benefit to many parties, therefore this tourism activity always requires support from various parties.
THE VIEWS OF THE TOURISM VILLAGE MANAGERS ON THE GREEN EVENT CONCEPT IN BALI Christantius Dwiatmadja; I Putu Astawa; Tjokorda Gde Raka Sukawati
Jurnal Manajemen dan Kewirausahaan Vol. 21 No. 1 (2019): MARCH 2019
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.788 KB) | DOI: 10.9744/jmk.21.1.89-94

Abstract

Green event remains an issue under debate in the effort to support sustainable tourism today, because the result of the previous research has not found a standard model for the implementation of the green event concept. This research describes the views of the village tourism managers on the green event model developed by the Bali State Polytechnic. Green events are developed on the basis of two aspects: green and cultural aspects. Data were collected through questionnaires sent by email and by post to village tourism managers. There are a hundred tourist villages planned to be developed in Bali and all are made research samples. The collected data were analyzed by using descriptive statistics. The results of the study indicate that the understanding of green aspects includes green foods, waste management, natural materials, and ecosystem is averagedly quite good. The result of the analysis from the cultural aspect is very good, meaning that the culture practised  by the community gives a strong impetus to keep the environment sustainable so that the harmonious relationship with nature, humans, and God is maintained through the activities in Tourism Villages. Other results indicate that an understanding related to the ecosystem, the green food, and the waste management needs a special attention to further improve understanding. Green event as an alternative product in supporting the tourist village is very much expected by the managers that will further be synergized with the existing culture. The combination of both green event and existing culture is quite unique and will constantly keep the concept of sustainable tourism. These findings give a contribution to the theory of green tourism or sustainable tourism which is built upon the event and based on the blend of modern and traditional concepts. Keywords: green event,  sustainable tourism,  tourism village, culture
Hospital Brand Image, Service Quality, and Patient Satisfaction in Pandemic Situation Tjokorda Gde Raka Sukawati
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 10 No. 2 (2021): August 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v10i2.12230

Abstract

The aim of this research was to analyze the effect of hospital brand image, service quality, and patient satisfaction on hospital service users in Denpasar, Bali. This study was conducted during the current pandemic. This study aimed at testing the important mediation role of service quality in relation to hospital brand image on patient satisfaction. This study took the research samples of 81 respondents who used medical services at hospitals in Denpasar. The simple random sampling technique was used to collect the data. The hypothesis test results show that hospital brand image positively, significantly influences patient satisfaction. Hospital brand image positively, significantly influences service quality. Service quality positively, significantly influences patient satisfaction.
THE ROLE OF SATISFACTION IN MEDIATING THE INFLUENCE OF PRODUCT QUALITY ON CUSTOMER LOYALTY IN INDOMILK PACKAGED MILK PRODUCTS IN DENPASAR Made Aditya Saputra; Tjokorda Gde Raka Sukawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Business in Indonesia is incredibly competitive, thus every company works hard to augment their customer base while simultaneously satisfying current customers and finding new ones. Indomilk, a brand of dairy products, is experiencing a phenomenon whereby customer loyalty is being impacted by falling sales volume and the Top Brand Index. Indomilk packaged milk products in Denpasar are the focus of this investigation, which aims to determine the role of consumer pleasure in mediating the relationship between product quality and brand loyalty. The sample for the investigation consisted of 110 participants chosen using a combination of non-probability and purposive selection methods. Information is analysed using Path Analysis in conjunction with the Sobel Test and the Variance Accounted for (VAF) Test. Product quality has a good and substantial effect on customer satisfaction, which has a positive and substantial effect on customer loyalty, in light of the outcomes of the study. Furthermore, product quality indirectly influences customer loyalty via customer satisfaction. In light of the investigation, Indomilk should improve the quality of its raw materials, augment the amount of attention-grabbing colours and patterns used in product packaging, and maintain a constant level of high-quality items.
THE ROLE OF BRAND AWARENESS IN MEDIATING THE INFLUENCE OF KEY OPINION LEADERS (KOL) ON PURCHASE INTENTION FOR MUSTIKA RATU FACE MASK PRODUCTS (A STUDY ON TIKTOK USERS IN DENPASAR CITY) Ni Made Viviani Saraswaty; Tjokorda Gde Raka Sukawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): January
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the role of brand awareness in mediating the influence of key opinion leaders (KOL) on purchasing intention in Mustika Ratu face mask products, focusing on TikTok users in Denpasar City. The number of respondents in this study was 107 people, who were selected using a non-probability sampling method with a purposive sampling technique through a questionnaire distributed via Google Form. The results of the study showed that key opinion leaders had a positive and significant effect on consumer purchasing intention. In addition, brand awareness also had a positive and significant effect on purchasing intention. This study also proves that brand awareness can mediate the influence of key opinion leaders on purchasing intention, so that the higher consumer awareness of the Mustika Ratu brand, the stronger the influence of KOL on purchasing intention of the product. The implications of this study indicate that companies can maximize the use of KOL in Mustika Ratu's marketing strategy, especially on social media platforms such as TikTok. In addition, increasing brand awareness is an important key in strengthening the effectiveness of KOL on consumer purchasing intention.
The Mediating Role of Trust in the Influence of Customer Experience on Repurchase Intention of Emina Local Cosmetic Products in Denpasar City I Gusti Agung Diandra Prabandari; Tjokorda Gde Raka Sukawati
International Journal of Economics, Management and Accounting Vol. 2 No. 3 (2025): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v2i3.713

Abstract

In recent years, the beauty industry has gained significant traction and become deeply embedded in public awareness, especially regarding skincare routines involving cosmetic products. Among the notable local cosmetic brands in Indonesia is Emina, which stands out for its youthful concept and lightweight formulations—ideal for entry-level users. This study seeks to explore the mediating role of trust in the relationship between customer experience and repurchase intention for Emina’s products in Denpasar City. Utilizing a non-probability sampling technique, specifically purposive sampling, data were obtained through surveys distributed to 120 qualified respondents. The analysis was conducted using path analysis, complemented by the Sobel test and the Variance Accounted For (VAF) approach. Findings reveal that customer experience significantly and positively affects both trust and repurchase intention. Moreover, trust itself has a significant positive impact on repurchase intention and acts as a mediating variable between customer experience and repurchase intention. Theoretically, this research reinforces prior findings in the field, while practically, it offers strategic insights for Emina’s management to improve consumer experiences and foster trust—ultimately boosting repeat purchase behavior.
The Mediating Role of Customer Satisfaction in the Relationship between Experiential Marketing and Revisit Intention among Visitors of Bobocabin Kintamani Putu Ika Putri Ardiani; Tjokorda Gede Raka Sukawati
International Journal of Economics, Management and Accounting Vol. 2 No. 3 (2025): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v2i3.718

Abstract

Camping has become a part of the lifestyle of modern tourists. From camping, a new lodging innovation emerged that combines hotel accommodation facilities and camping, namely glamping. One of the modern glamping in Bali is Bobocabin Kintamani. The purpose of this study was to analyze the effect of experiential marketing on revisit intention mediated by customer satisfaction. The sample of this study was 120 respondents of Bobocabin Kintamani visitors. The sampling technique that will be used in this study is purposive sampling. This research technique uses path analysis, Sobel test and VAF test. The results of this study indicate that experiential marketing has a positive and significant effect on revisit intention, experiential marketing has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on revisit intention, and customer satisfaction mediates experiential marketing on revisit intention. The implications of this study provide implications that can be used by Bobocabin Kintamani in developing appropriate strategies. Experiential marketing implemented by Bobocabin Kintamani plays an important role in increasing customer satisfaction, which ultimately has a positive impact on the intention to revisit. The unique experiences offered, such as the smart cabin concept with soothing natural views, increase customer satisfaction and form a lasting impression that encourages them to return.
Co-Authors A A Diah Setiawati A. A. Ayu Mutiara Sari A.A. Istri Chintya Wiryantari Anak Agung Bagus Dimas Bhaskara Bija Andana Ega Harsa Wijaya Andy Tejantara Artha, I Kadek Arifandi Werdhi Arya Diana Putra Cening Ardina Chandra, Wayan Haris Chrisna Riane Opod Christantius Dwiatmadja Cok. Gd Unadita Yana Cokorda Gede Govinda Partha Daniel Pandu Mau Dewi, Sayu Ketut Sutrisna Dinata, I Made Surya Yoga Gede Bayu Rahanatha Gede Suparna Geriadi, Made Ayu Desy Giantari, I Gst. Ayu Kt. Gusti Bagus Yopi Brangsinga I Gede Agus Sastrawan I Gede Mingga Suarmita I Gede Riana I Gst. A. Kt. Gd. Suasana I Gusti Agung Diandra Prabandari I Gusti Ayu Ketut Giantari I Ketut Rahyuda I Made Adi Juniantara I Nyoman Suamir I Putu Astawa I Putu Gde Sukaatmadja I Wayan Bhakta Pradnyana I Wayan Plong Widiana Ida Bagus Dicky Darmajaya Kadek Teddy Surya Prabawa Ketut Warmika, I Gede Komang Shanty Nathadewi Komang Yulia Pertiwi Luh Gede Sri Artini Made Aditya Saputra Made Ayuni Dindasari Martina Carissa Dewi Martins, Rosena Fatima De Oliveira Mau, Daniel Pandu Muhammad Rifandy Taufik Neri Parasian Girsang Ni Ketut Seminari Ni Kmg Agustini Ni Luh Indiani Ni Made Asti Aksari Ni Made Viviani Saraswaty Ni Nyoman Kerti Yasa Ni Nyoman Rsi Respati Ni Putu Atik Ekayani Ni Putu Ayu Kartika Kurnia Putri Prastha Adyatma Putri, Putu Amanda Angelina Putu Ika Putri Ardiani Putu Yudi Setiawan Rini Andari Rini Andari, Rini Sarah Yulinar Adiputri Seminar, Ni Ketut Sukaatmaja, I Putu Gde Sumariani, Ni Putu Ayu Vina Inayatuka