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Journal : Jurnal Ilmu Sosial, Humaniora dan Seni

Strategi Dakwah Tokoh Agama Dalam Meluruskan Kepercayaan Masyarakat Terhadap Puyang Semiluan Di Desa Taja Indah Kecamatan Betung Kabupaten Banyuasin Ariyanto, Ariyanto; Hidayat, Hidayat; Dewi, Emi Puspita
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 1 No. 2 (2022): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.675 KB) | DOI: 10.62379/jishs.v1i2.662

Abstract

This research is entitled "Dakwah Strategy in Upholding Community Trust in Puyang Semiluan Village, Taja Indah Village, Betung District, Banyuasin Regency". The purpose of this study was to find out the da'wah strategies of religious leaders in rectifying the beliefs of the Taja Indah community towards Puyang Semiluan and the challenges of implementing the da'wah strategies of religious leaders in improving public trust in Puyang Semiluan in Taja Indah Village, Betung District, Banyuasin Regency. The method used in this study is a qualitative research method with primary and secondary data sources. Then researchers used data collection techniques through the stages of observation, interviews and documentation. The data analysis technique used in this study uses Miles and Huberman's theory regarding qualitative data analysis which is carried out by the process of data reduction, data presentation, and drawing conclusions. The theory used in this study uses the da'wah strategy theory according to Al-Bayyuni which consists of: 1) sentimental strategy, 2) rational strategy, 3) sensory strategy, and the theory of public trust according to R. Otto. The results of this study discuss the da'wah strategies of religious leaders in straightening out the beliefs of the Puyang Semiluan community in Taja Indah Village, Betung District, Banyuasin Regency, namely: 1) training and coaching for majlis ta'lim, 2) study traditions, 3) involving youth in religious activities. The challenges of implementing da'wah by religious leaders in rectifying the community's beliefs in Puyang Semiluan, Taja Indah Village, Betung District, Banyuasin Regency are: 1) habits that are difficult to change, 2) da'wah that is difficult to accept, 3) lack of knowledge of some people about Islamic teachings.
Metode Dakwah Ustaza Lasminora terhadap Pemahaman Keagamaan di Pengajian Rutin Jamaah Masjid Al-Fatah Ardiansyah, Muhammad; Murdiati, Eni; Dewi, Emi Puspita
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 1 No. 3 (2022): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.116 KB) | DOI: 10.62379/jishs.v1i3.682

Abstract

ABSTRACT: The thesis is entitled "Ustaza Lasminora's Method of Da'wah towards Religious Understanding in the Al-Fatah Mosque Congregational Regular Recitation". The type of research used is qualitative research. Data collection techniques include observation, interviews and documentation with data analysis techniques including data reduction, data presentation, drawing conclusions. The research results of Ustaza Lasminora's da'wah method on religious understanding at Al-Fatah Mosque Congregational Regular Recitations are by using the Al-Hikmah da'wah method: in which the congregation gets many lessons about life, one of which is by gaining an understanding of religious knowledge on an understanding that has been confused so far. Da'wah Mau'idzatatil Hasanah: carried out by providing religious knowledge that is beneficial to the congregation as well as Ustadza Lasminora including trustworthy leaders, increasing patience, perseverance and inviting the right path by guiding the congregation to discuss with each other or just exchanging ideas becomes a very important thing where things This can strengthen the ties of friendship and sympathy, and obtain happiness in this world and the hereafter. And da'wah mujaddalah: namely honesty and truth. Then da'wah is presented in a simple, simple and down-to-earth way that is close to the reality of the daily life of the congregation, so that in this way it can really be practiced in everyday life in understanding the issues of aqidah, sharia and morals.
Strategi Pondok Pesantren Madinatul Qur'an Dalam Meningkatkan Jumlah Santri Baru Melalui Aplikasi Tik Tok di Desa Betung Ogan Ilir Sawitri, Erisya; Darmawan, Candra; Dewi, Emi Puspita
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 3 (2025): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the strategy of the Madinatul Qur'an Islamic Boarding School in increasing the number of new students through the use of the TikTok app in Betung Village, Ogan Ilir. In today's digital era, social media has become a crucial tool for expanding the reach of information and promotion, including for Islamic educational institutions. This study employed qualitative methods with a descriptive approach. Data were obtained through interviews, observations, and documentation with informants including the boarding school leadership, teachers, social media administrators, and students at the Madinatul Qur'an Islamic Boarding School. The results indicate that the Islamic boarding school's marketing strategy through TikTok involves showcasing student activities, religious activities, memorization programs, and the religious and disciplined atmosphere of the boarding school. Content is creatively curated, taking TikTok trends into account, to attract the interest of the younger generation. Although the school does not yet have a dedicated promotional team, social media management is carried out collaboratively by administrators and students under the direction of the boarding school leadership. The success of this strategy is supported by the involvement of students, alumni, and community support, who actively disseminate positive information about the boarding school. The impact of this strategy is evident in the increased interest of prospective new students who learn about the boarding school through social media, particularly TikTok. Thus, the use of TikTok has proven to be an effective means of promoting the positive image of the Madinatul Qur'an Islamic Boarding School while increasing the number of new students. The results of this study are expected to serve as a reference for other Islamic educational institutions in utilizing digital media as a creative and effective promotional strategy.