Article Per Year (5 Year)
p-Index From 2021 - 2026
3.312
P-Index
This Author published in this journals
All Journal PROFIT : Jurnal Administrasi Bisnis Jurnal Dinamika Administrasi Bisnis Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Journal of Economics and Business (JECOMBI) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Research Horizon Jurnal Serambi Ekonomi dan Bisnis Simangunsong Journal of Business Administration, Management, Economic and Accounting Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Tradition and Modernity of Humanity
Simanjorang, Feronica
Unknown Affiliation
Religion Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
THE INFLUENCE OF PERCEIVED EASE OF USE AND PERCEIVED RISK ON THE DECISION TO USE THE GOPAY APPLICATION IN MEDAN CITY Simangunsong, Maria Meilani; Simanjorang, Feronica
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i3.910

Abstract

The potential impact of perceived ease of use and perceived risk on a user's choice to either continue using or switch from the Gopay app is being investigated in this study. The main objective of this research is to establish how perceived ease of use and perceived risk affect the decision to use the Gopay app within Medan City. This study utilises a quantitative research methodology with an associative perspective. The target population for this research consists of Gopay app users in Medan City, and the sample size is 96 respondents, selected using purposive sampling. Obtaining primary data involved directly distributing questionnaires, while secondary data was collected through studying literature. The findings of the study indicate that beliefs about how easy it is to use and the level of risk perceived both have a significant and positive impact, either partially or together, on the decision to utilise the Gopay application in Medan City. The Adjusted R Square value, at 0.846 or the determinant coefficient, underscores that the variables of perceived ease of use (X1) and perceived risk (X2) in relation to the decision to use (Y) account for 84.6% of the variance, with the remaining 15.4% influenced by factors not considered in this research model.
Co-Authors ADELIA, PUTRI Ainun Mardhiyah, Ainun auladari, tika Banjarnahor, Mustika Rotama Br Ginting, Nishaclara Br Sinuhaji, Desy Sabriana Damanik, Anisa Nandita Hafiz Deliana, Marlina Fathin, Najla Hanan Harefa, Syahraini Hutasoit, Rifka Elfrida Lie, Jeslyn Luchman Hakim Luvia Mardana Ningrum, Safelinda Setya Poluan , Nadia Amelia Elyana Sabita Julianda, Putri Safrin, Feby Sagala, Natasya Agatha Sidauruk, Evita Paula Simangunsong, Maria Meilani Siregar, Onan Marakali Sitanggang, Lidia Katarina Sitorus, Sabrina Sunarti Tampubolon, Claudia Yonica