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Netnografi Pesan Moral Dalam Vlog Atap Negeri Fiersa Besari Agustian, Dimas Joni; SM, Anis Endang; Octaviani, Vethy Octaviani
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.6341

Abstract

The rapid development of information technology has encouraged the presence of social media which has influenced changes in people's lifestyles and communication patterns. One product of this technological development is YouTube. This research aims to find out the moral message in the Atap Negeri vlog on Fiersa Besari's Youtube in the video entitled "Gunung Patah-Bengkulu". This research is qualitative research using netnography methods. In this research, the author chose the 30 comments most frequently mentioned by netizens on comments pages. Then create coding which then produces 30 (thirty) abstractions which are then formed into 3 (three) categories by the author according to experts. The theory used in this research is computer mediated communication (CMC). The results of the research show that after watching this vlog video, many netizens' perspectives are directed in a positive direction because there are many moral messages that can be taken away which are expressed again by them through the comments page. There are several categories in this research, namely the category of human relationships with nature, the category of human relationships with themselves and the category of human relationships with other humans in the social environment. Netizens' comments in this category can be used as material to raise the enthusiasm of the national roofing team, especially for Fiersa Besari, so that they can create more quality climbing content and also serve as evaluation material for the local government to prevent poaching of protected animals and illegal cutting of trees.
Pengaruh Penggunaan Instagram Terhadap Gaya Ootd Mahasiswa Program Studi Ilmu Komunikasi Universitas Dehasen Bengkulu Tunnazila, Hikma; SM, Anis Endang; Octaviani, Vethy
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.6362

Abstract

Currently, Instagram is widely used by various groups of people. Instagram makes people easy to access and get the information needed, especially in OOTD style. This study aims to determine the effect of using Instagram on OOTD style in Communication Studies Program Students at Dehasen University Bengkulu. Technology Determination Theory is the theory used in this study, also as an analysis knife to see how technology in the form of Instagram can affect human lifestyle, especially in OOTD style. To determine the effect of Instagram use on OOTD style, researchers used the t test, which shows that the results of the t value of 7.732 and t table of 75 are 1.995. Because the value of t count> t table or 7.732> 1.995, it means that Ha is accepted, it can be said that there is an influence between Instagram usage on OOTD style. This means that the more often you use Instagram, the more people know what OOTD Style is.
Representasi Makna Keikhlasan Pada Series “ Layangan Putus ” Aisyah, Yola Hayatul; SM, Anis Endang; Maryaningsih, Maryaningsih
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.6417

Abstract

This research was conducted to analyze the representation of sincerity shown by women in the drama series "Layangan Putus." In addition to being a form of mass media that portrays the social life of the community, this series also includes cultural creations that bring important values to the audience, one of which is about marital life rumored with infidelity and how women, especially wives, demonstrate an attitude of sincerity. This study used a qualitative descriptive approach with the analysis of Roland Barthes' semiotics model. The focus of this research was to find the denotative, connotative, and myth meanings in 4 scenes that show the meaning of sincerity. The data collection techniques used were documentation, literature review, and observation. The results of the study show that the meaning of sincerity is demonstrated as an action that refers to social situations, parties harmed in the social structure take action against those who harm them. The attitude of sincerity occurs because of human behaviors that are not in line with their true feelings and conditions and harm others, including family, by surrendering what is considered best in the hope of getting something more deserving in the future. Sincerity is an attitude that women adopt to prove that not all problems need to be responded to and vented through emotions, but in this series, it highlights the sense of sincerity that has already occurred in her married life.
Standpoint Suicide Attempts Dalam Film Kembang Api Rahmansyah, Artaji; SM, Anis Endang; Dianthi, Martha Herinazwi
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.6420

Abstract

Suicide is a serious public health issue, with approximately 800,000 deaths each year according to the World Health Organization (WHO). In Indonesia, suicides are increasing, reaching 971 incidents by 2023. The movie "Kembang Api" raises the issue of mental health, suicide and emphasizes the importance of the value of life. This research aims to analyze the reasons behind the suicide attempt in the movie "Kembang Api" through the Standpoint perspective using Roland Barthes' semiotic analysis. The method used in this research includes analyzing the visual and verbal signs in the film to reveal the emotional and psychological burden experienced by the characters. The results show that these signs reflect heavy emotional and psychological burdens, reinforcing the representation of the characters' reasons for considering suicide. The film depicts the complexity of each character's emotions and struggles, emphasizing the importance of empathy, social support and understanding of mental health issues. Thus, the movie "Kembang Api" becomes a social mirror that invites viewers to understand and support individuals struggling with emotional and psychological problems.
Instagram Social Media Management Strategy to Enhance Institutional Image: A Case Study of KP2KP Bintuhan's @pajakbintuhan Account Saputra, Tri Anjar; Octaviani, Vethy; SM, Anis Endang
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.795

Abstract

This study aims to describe the Instagram social media management strategy used to enhance the institutional image of KP2KP Bintuhan through the @pajakbintuhan account. Employing a qualitative descriptive approach, data were collected through interviews with three key informants and analyzed using data reduction, data presentation, and conclusion drawing techniques. The findings reveal that the Instagram management strategy follows Luttrell's Circular Model of Social Media (SoMe) (2019), consisting of four stages: (1) Share, focusing on participation, connection, and trust-building; (2) Optimize, by listening to and learning from public feedback and engaging in authentic communication; (3) Manage, through media monitoring, real-time interaction, and quick responses to audience comments; and (4) Engage, involving internal and external stakeholders such as the head office in disseminating public information. This strategic approach has proven effective in enhancing the institution’s positive image in the public eye.
Community Acceptance Of Male Beauty Vloggers: A Study Of The Residents Of Padang Gading Village, Sungai Rumbai Subdistrict, Mukomuko Regency Parwati, Nunuk; Narti, Sri; SM, Anis Endang
Social Sciences Journal Vol. 1 No. 4 (2025): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v1i4.290

Abstract

This study aims to explore community acceptance of male beauty vloggers, focusing on the TikTok account @azkhategar391 in Padang Gading Village, Sungai Rumbai Subdistrict, Mukomuko Regency. The emergence of male beauty vloggers is often perceived as a challenge to traditional gender stereotypes, especially within rural communities that adhere strongly to conventional masculinity. The study employs a descriptive qualitative approach, utilizing data collection methods such as observation, in-depth interviews, and documentation. Informants were selected purposively based on criteria including age, residency, and activity on TikTok. The research is grounded in Stuart Hall’s encoding/decoding theory, which explains how media messages are produced (encoding) and how they are received or interpreted by audiences (decoding). The findings reveal diverse audience responses to male beauty vlogger content. Some participants fully accept the content (dominant-hegemonic reading), others respond with negotiation (negotiated reading), while a portion rejects it (oppositional reading). Factors influencing acceptance include age, educational background, religious values, and exposure to social media. The study highlights a shift in rural community perceptions of gender and beauty, though resistance to non-traditional gender expression remains. These findings are significant in understanding how digital media influences local social dynamics and the potential of social media to promote more inclusive views of gender roles.
Framing Analysis Of Political Survey News Coverage In Klikers Media Putri, Vinna Yuliana; Narti, Sri; SM, Anis Endang
Social Sciences Journal Vol. 1 No. 4 (2025): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v1i4.292

Abstract

This study aims to analyze the construction of reality in political survey news coverage published by the online media Klikers. The researcher adopts Robert N. Entman's (1993) framing analysis approach, which comprises four key elements: defining problems, diagnosing causes, making moral judgments, and suggesting remedies. The study focuses on two Klikers articles reporting on electability surveys ahead of Indonesia's 2024 presidential election. A qualitative descriptive method was employed, with data collected through observation, documentation, and literature review. The findings indicate that Klikers consistently frames the presidential candidate pair Prabowo-Gibran in a positive narrative, emphasizing their strong electability and effective campaign strategies. This framing contributes to shaping public opinion in favor of their political legitimacy. However, the lack of transparency regarding survey methodology and source balance suggests potential bias in news construction. The study highlights the importance of media literacy in the digital information era and the relevance of framing analysis in revealing media bias within the realm of political communication.
Community Perception Towards Former Drug Convicts Participating In The Rehabilitation Program At Bentiring Prison Of Bengkulu City Ikhsan Saputra; Octaviani, Vethy; SM, Anis Endang
Multidisciplinary Journals Vol. 2 No. 3 (2025): September
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v2i3.819

Abstract

This study aims to describe the community perception of former drug convicts participating in the rehabilitation program at the Bentiring Penitentiary (Lapas) in Bengkulu City. The approach used is descriptive qualitative with data collection techniques through observation, in-depth interviews, and documentation. Informants in this study consisted of community leaders, RT heads, and neighbors in the neighborhood where the former convicts live. The results of the study indicate that the public perception of former convicts has two stigmas, namely positive stigma and negative stigma. Some people have begun to accept and appreciate the positive changes in former convicts after rehabilitation, such as becoming more polite, working independently, and avoiding bad company. However, the negative stigma and suspicion are still quite strong, especially when social problems occur in the environment. The rehabilitation program at Bentiring Penitentiary is considered quite effective in changing behavior and providing new skills for convicts. However, the success of social reintegration is highly dependent on support from family and the surrounding environment. This study concludes that the rehabilitation program needs to be supported by public education to reduce negative stigma, as well as collaboration between the prison, government, and community in building a sustainable support system for former drug convicts.
A Netnographic Study Of The Song "One Month" On Sharing Behavior On Tiktok @Bearnotber Herawati, Ike; Octaviani , Vethy; SM, Anis Endang
Journal of Multidisciplinary Research Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i1.363

Abstract

This study aims to analyze sharing behavior on TikTok social media related to Bernadya's song “Satu Bulan” using the netnography method. Data was collected through observation of comments on the TikTok account @bearnotber. This study categorized comments into several types, namely personal experiences, appreciation of the song, humor, advice and support, and emotional resonance. The results showed that many listeners felt an emotional connection with the song's lyrics, which encouraged them to share personal stories and provide mutual support. These interactions created a supportive community, strengthened social bonds among listeners, and contributed to their mental well-being. The song “Satu Bulan” serves not only as entertainment but also as a medium for coping with difficult feelings and building deeper social relationships. These findings underscore the importance of music in facilitating emotional communication and creating a safe space for individuals to share experiences and support on digital platforms. This study is expected to provide further insights into the impact of music on social behavior and mental health in the digital age.