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This Author published in this journals
All Journal Indonesian Journal of Visual Culture, Design, and Cinema (IJVCDC) Jurnal Bahasa Rupa Jurnal Bahasa Rupa
Rafiqi, Hindam Basith
Unknown Affiliation
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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An Overview of Current Commercial Fashion Photography Rafiqi, Hindam Basith
Indonesian Journal of Visual Culture, Design, and Cinema Vol. 1 No. 2 (2022): Indonesian Journal of Visual Culture, Design, and Cinema
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.275 KB) | DOI: 10.21512/ijvcdc.v1i2.8942

Abstract

The presence of smartphones today has an impact on commercial photography, especially fashion photography. The presence of smartphones makes everyone able to become a commercial fashion photographer, which makes the role of a commercial fashion photographer even more questionable. Departing from this phenomenon this research was conducted. This research is a research with descriptive qualitative method. This study was conducted to describe the phenomenon of commercial fashion photography that is currently happening. In addition, this phenomenon can produce an idea for commercial fashion photographers in dealing with the world of commercial fashion photography today. The result of this research is that today's commercial fashion photographers need to have out of the box ideas which are the qualities of ideas and concepts that distinguish them from other commercial fashionphotographers. Although the need for tools in the process of creating photography today can be replaced with smartphones, the quality of ideas and concepts is something that is not necessarily owned by every commercial fashion photographer.
A Visual Transformation: Using Photography to Boost Tugu Jawa's Brand Visibility Rafiqi, Hindam Basith; Kusumawati, Yudhistya Ayu; Widita, Anindya
Jurnal Bahasa Rupa Vol. 7 No. 2 (2024): Bahasa Rupa April 2024
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i2.1746

Abstract

The MSMEs sector is able to contribute to economic growth in Indonesia. Jawa Sehati Mulia is an MSMEs which operates in the field of producing soy sauce made from local black soybeans with several product variants including sweet soy sauce, spicy soy sauce, barbeque soy sauce, etc. This research explores the impact of photography as a key tool in enhancing brand identity and increasing visibility for Tugu Jawa, a traditional Indonesian local brand. In an increasingly visual world, effective imagery has become essential in distinguishing brands in competitive markets. Tugu Jawa, known for its rich cultural heritage and artisanal products, has the potential to expand its reach by adopting a modern, visually appealing photography strategy. This study aims to analyze how high-quality, culturally resonant photography can effectively communicate the brand’s values, evoke emotional connections, and create a memorable presence across digital and print media. Through a series of case studies, visual analysis, and consumer feedback, the research investigates how curated imagery can elevate brand perception, improve engagement, and drive consumer interest. The findings suggest that a well-defined visual approach using photography can significantly enhance Tugu Jawa’s market visibility, attract a wider audience, and strengthen its connection with both local and global consumers. Ultimately, this study provides actionable recommendations for Tugu Jawa to leverage photography as a strategic tool to boost brand awareness and foster long-term brand loyalty.
A Visual Transformation: Using Photography to Boost Tugu Jawa's Brand Visibility Rafiqi, Hindam Basith; Kusumawati, Yudhistya Ayu; Widita, Anindya
Jurnal Bahasa Rupa Vol. 7 No. 2 (2024): Bahasa Rupa April 2024
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i2.1746

Abstract

The MSMEs sector is able to contribute to economic growth in Indonesia. Jawa Sehati Mulia is an MSMEs which operates in the field of producing soy sauce made from local black soybeans with several product variants including sweet soy sauce, spicy soy sauce, barbeque soy sauce, etc. This research explores the impact of photography as a key tool in enhancing brand identity and increasing visibility for Tugu Jawa, a traditional Indonesian local brand. In an increasingly visual world, effective imagery has become essential in distinguishing brands in competitive markets. Tugu Jawa, known for its rich cultural heritage and artisanal products, has the potential to expand its reach by adopting a modern, visually appealing photography strategy. This study aims to analyze how high-quality, culturally resonant photography can effectively communicate the brand’s values, evoke emotional connections, and create a memorable presence across digital and print media. Through a series of case studies, visual analysis, and consumer feedback, the research investigates how curated imagery can elevate brand perception, improve engagement, and drive consumer interest. The findings suggest that a well-defined visual approach using photography can significantly enhance Tugu Jawa’s market visibility, attract a wider audience, and strengthen its connection with both local and global consumers. Ultimately, this study provides actionable recommendations for Tugu Jawa to leverage photography as a strategic tool to boost brand awareness and foster long-term brand loyalty.
Co-Authors Widita, Anindya Yudhistya Ayu Kusumawati, Yudhistya Ayu