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The Development of Internalization of Character Responsibility Through the Cooperative Learning Model on Students in Elementary School Widita, Anindya; Nurihsan, Ahmad Juntika
International Conference on Elementary Education Vol. 2 No. 1 (2020): Proceedings The 2nd International Conference on Elementary Education
Publisher : Elementary Education Study Program School of Postgraduate Studies Universitas Pendidikan Indonesia in collaboration with UPI PRESS

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The crisis of the degradation of the character that occurs today is very worrying, especially the character of responsibility in elementary school students. Given the age of elementary school students (children) is the golden period of development which determines the basic personality of rice a person, then the character of responsibility early on need to be implanted. If the character of responsibility instilled since childhood, then later as an adult will be able to carry out various forms of responsibility that became his duty either to themselves, society, environment, nation and Country as well as on his Lord. Character responsibility can be internalized by way of direct learning with an innovative learning model by giving the task so that it can enhance the affective aspect of character in the form of the responsibility of the student. One of learning model that is expected to form the character of responsibility is a model of cooperative learning. This scientific work aims to determine the planting internalization of character responsibility through the model of cooperative learning on elementary school students. Literature review is the method used in this paper. Cooperative learning Model will be a contribution to the character of the responsibility of elementary school students

SOSIAL MEDIA STRATEGY OF NEW KPOP ALBUM : A VISUAL ANALYSIS OF BLACKPINK’S PHOTO TEASER Kusumawati, Yudhistya Ayu; Widita, Anindya
ASEAN Marketing Journal Vol. 12, No. 1
Publisher : UI Scholars Hub

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Manuscript type: Research article. Research Aims: This paper examined visual concept in Blackpink photo teaser as the promotion strategy in social media. Design/methodology/approach: This research was carried with qualitative approach, using Roland Barthes semiotics analysis to identify sign and symbol to identify visual meaning of Blackpink photo teaser and how the group is being presented through social media. Research Findings: Blackpink photo teasers have visual appeals which is consistent with the brand of the group. The girl crush and duality concepts of black and pink characters representing beautiful and strong persona were the message intended to be delivered through social media to the audience. Theoretical Contribution/Originality: This research explored the message contained within the visual concept in promotional photo teasers of a K-Pop group, Blackpink, as a social media strategy in promoting the new album. It is notable that the group wanted to project certain image through the photo teasers of the new album. Practitioner/Policy Implication: This research noted that the promotional strategy of a brand, in this case, the K-Pop group, in social media takes into consideration the brand identity and message appeals other than the visual aspect. Research limitation/Implications: This research only focused on one K-Pop group and a new album. Further research can be done covering multiple groups or multiple new albums to identify variety of concepts and strategies in social media.

International Students’ Accommodation and Politeness Strategies for Dealing with Communication Conflicts: A Case Study at a State University in Surabaya Sari, Yanuarita Kusuma Permata; Widita, Anindya; Zunaidah, Asih
JURNAL KOMUNIKASI INDONESIA Vol. 8, No. 2
Publisher : UI Scholars Hub

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There must be quite a number of international students leaving their homelands and living in a foreign country to study. This case study is expected to provide useful insights into social adaptation strategies used by international students. The theory used in the framework is the Communication Adaptation Theory (CAT) and Politeness Strategies Theory. This research is a case study, in which a descriptive-qualitative approach was employed, it was conducted in UNAIR (University of Airlangga), Surabaya. The data were collected through interviews and observation. The informants were selected by using the purposive technique. The results revealed that most of the students applied the negative politeness strategy, which went in line with the divergence strategy in accommodation theory, as they tried to maintain their identity in a foreign place.

A Visual Transformation: Using Photography to Boost Tugu Jawa's Brand Visibility Rafiqi, Hindam Basith; Kusumawati, Yudhistya Ayu; Widita, Anindya
Jurnal Bahasa Rupa Vol. 7 No. 2 (2024): Bahasa Rupa April 2024
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i2.1746

The MSMEs sector is able to contribute to economic growth in Indonesia. Jawa Sehati Mulia is an MSMEs which operates in the field of producing soy sauce made from local black soybeans with several product variants including sweet soy sauce, spicy soy sauce, barbeque soy sauce, etc. This research explores the impact of photography as a key tool in enhancing brand identity and increasing visibility for Tugu Jawa, a traditional Indonesian local brand. In an increasingly visual world, effective imagery has become essential in distinguishing brands in competitive markets. Tugu Jawa, known for its rich cultural heritage and artisanal products, has the potential to expand its reach by adopting a modern, visually appealing photography strategy. This study aims to analyze how high-quality, culturally resonant photography can effectively communicate the brand’s values, evoke emotional connections, and create a memorable presence across digital and print media. Through a series of case studies, visual analysis, and consumer feedback, the research investigates how curated imagery can elevate brand perception, improve engagement, and drive consumer interest. The findings suggest that a well-defined visual approach using photography can significantly enhance Tugu Jawa’s market visibility, attract a wider audience, and strengthen its connection with both local and global consumers. Ultimately, this study provides actionable recommendations for Tugu Jawa to leverage photography as a strategic tool to boost brand awareness and foster long-term brand loyalty.

EMPOWERING PANDAN ARUM BATIK: THE ROLE OF COLOR GUIDEBOOKS IN DESIGN AND SUSTAINBILITY Kusumawati, Yudhistya Ayu; Lasmy, Lasmy; Widita, Anindya; Qurma, Alya Al
SEEIJ (Social Economics and Ecology International Journal) Vol. 9 No. 1 (2025): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v9i1.12741

Pandan Arum Batik is one of the batik industries located in Pandanmulyo Village, Malang Regency. This home-based batik industry produces various kinds of batik with various techniques, namely written batik, stamped batik, and now expanding to ecotik (eco-print batik). Based on the situation analysis, several problems were found, including those related to production aspects. Community service with the Appropriate Technology scheme aims to increase human resource capacity in developing color guidebooks to elevate batik products. In this community service activity, the service team provides intensive counseling and assistance to partners regarding the use of natural dyes in batik production and the using of color combination through color theory. This community service is very important to help batik industry increase their productivity. It is hoped that this community service activity can help the batik industry become more productive. The output of this community service activity is implementing color guidebooks that partners can use to elevate their batik through color science.

A Visual Transformation: Using Photography to Boost Tugu Jawa's Brand Visibility Rafiqi, Hindam Basith; Kusumawati, Yudhistya Ayu; Widita, Anindya
Jurnal Bahasa Rupa Vol. 7 No. 2 (2024): Bahasa Rupa April 2024
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i2.1746

The MSMEs sector is able to contribute to economic growth in Indonesia. Jawa Sehati Mulia is an MSMEs which operates in the field of producing soy sauce made from local black soybeans with several product variants including sweet soy sauce, spicy soy sauce, barbeque soy sauce, etc. This research explores the impact of photography as a key tool in enhancing brand identity and increasing visibility for Tugu Jawa, a traditional Indonesian local brand. In an increasingly visual world, effective imagery has become essential in distinguishing brands in competitive markets. Tugu Jawa, known for its rich cultural heritage and artisanal products, has the potential to expand its reach by adopting a modern, visually appealing photography strategy. This study aims to analyze how high-quality, culturally resonant photography can effectively communicate the brand’s values, evoke emotional connections, and create a memorable presence across digital and print media. Through a series of case studies, visual analysis, and consumer feedback, the research investigates how curated imagery can elevate brand perception, improve engagement, and drive consumer interest. The findings suggest that a well-defined visual approach using photography can significantly enhance Tugu Jawa’s market visibility, attract a wider audience, and strengthen its connection with both local and global consumers. Ultimately, this study provides actionable recommendations for Tugu Jawa to leverage photography as a strategic tool to boost brand awareness and foster long-term brand loyalty.

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