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All Journal Journal of Indonesian Tourism and Development Studies Devotion: Journal of Research and Community Service Journal of Applied Sciences in Travel and Hospitality
Ariana, Nyoman
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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Analysis of Conflict Control in The Development of UNESCO Global Geopark as Sustainable Tourism in Belitung Regency Salsabil, Savia Resa; Kristianto, Yohanes; Ariana, Nyoman
Devotion : Journal of Research and Community Service Vol. 4 No. 8 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i8.555

Abstract

This study discusses conflict control analyze in sustainable tourism development in Belitung. The tourism development analyze were obtained using a qualitative descriptive approach. Data were collected through direct interviews with relevant stakeholders. The results of the analysis revealed three main conflicts that underlie the issues in sustainable tourism development, namely land disputes, partnership miscommunication or lack of synchronization, and mining problems. These three points give rise to various sub-issues and biased policies perceived by the local community and tourism actors and managers in Belitung Regency. Based on the findings, the researcher attempted to outline steps or strategies, including in the aspect of people: (1) Having a mindset of change and maturity, as well as concern for the next generation; (2) Willingness to introspect based on received criticism, and (3) Openness to criticism and suggestions. In the aspect of the planet: (1) Conducting education and training for the local community to raise awareness of tourism in each tourism destination. In the aspect of prosperity: (1) Establishing standardized indicators for income, price regulations, and well-structured business permits, accompanied by intensive supervision; (2) Supporting sustainable essence of alternative MSME funds; (3) Establishing government institutions to determine and regulate prices to remain competitive. In the aspect of peace: (1) Firmness in regulating various policies and avoiding overlapping.
Tourism marketing: Channel, factor, and strategy for foreign market share in Badung Regency Ariana, Nyoman; Sutama, I Ketut; Pujaastawa, Ida Bagus Gde; Wiranatha, Agung Suryawan; Yudiastina, I Gusti Bagus Arya; Panca P, Wayan Agung
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 1 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i1.1-23

Abstract

Badung Regency, a prominent tourism hub in Bali, Indonesia, attracts a diverse range of international tourists. Effective marketing strategies are essential to enhance its competitiveness and address challenges such as traffic congestion and the need for improved digital marketing. This research aims to identify marketing channels and factors, determine key priorities in tourism marketing development, and formulate marketing strategies for international tourist markets in Badung Regency. The study employed a mixed-methods approach, including a literature review, direct and online observation, document analysis, Focus Group Discussions (FGD) and surveys. Data analysis used Importance Performance Analysis (IPA) and Analytical. Hierarchy Process (AHP) methods, supported by SPSS and Expert Choice software. The study identified eight key marketing factors, i.e., tourism products, pricing, tourism image, digital marketing, tourism services, Networking, competitors, and branding, encompassing 48 indicators. Based on IPA, variables are categorized into four quadrants, with 14 indicators in the top priority quadrant. AHP analysis identified ten top marketing strategies, including improving traffic conditions, enhancing online content marketing, strengthening social media marketing, and standardizing tourist services. These strategies are crucial for addressing issues and enhancing international tourism marketing in Badung. The findings highlight the significance of tailoring. Marketing strategies to improve Badung's competitiveness in the global tourism market. The strategic focus on digital marketing, service quality, and brand management can significantly boost tourist satisfaction and loyalty. This research provides a comprehensive framework for developing effective marketing strategies to enhance Badung's appeal as a premier international tourist destination.
Preference of Tourists toward Peace Tourism Product for Ground Zero Monument in Kuta Bali Ariana, Nyoman; Sukana, Made; Ariana, I Nyoman Jamin
Journal of Indonesian Tourism and Development Studies Vol. 4 No. 2 (2016)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2016.004.02.03

Abstract

The purpose of this study is to analyze the preferences of tourists toward the development of Ground Zero Monument as a peace tourism product in Kuta Bali. Samples of research is determined by purposive sampling, as many as 100 tourists. Data was analyzed by method of conjoint analysis. The results showed that it is necessary to offer statue of monument (miniature) and the history book of monument as a souvenir for the tourists, provide adequate monument facilities, give a special place for tourists to pray, package products to accommodate the values of peace symbols, design package monument tour that is interesting for the tourist by providing interpreters (guides to explain the monument), and it is not necessary to provide the transportation for the tourist because they are more likely to use private transport. While the level of interest rates in the product of peace tourism in Monument Ground Zero from highest to lowest based on the attribute utility value is as follows: souvenirs (16.509%), physical attractiveness (15.775%), services (14.889%), non-physical attractiveness (14.461%), facilities (13.820%), attractions (12.648%), and transports (11.898).Keywords: Monument, Peace, Preferences, Tourism, Tourists.
Hedonic Happiness of Foreign Tourists in Bali Ariana, Nyoman; Antara, Made; Budiarsa, Made; Sudiarta, Nyoman
Journal of Indonesian Tourism and Development Studies Vol. 9 No. 3 (2021)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2021.009.03.07

Abstract

There are many reasons why tourists travel or visit certain places, and chief among them is to seek happiness. For example, they feel happy when they get the hedonic experience. Unfortunately, the effect of hedonic values and tourism experiences on tourists' happiness has thus far remained unclear. This study was aimed to analyze the effect of hedonic value on the tourist experience, prove the effect of hedonic value on tourists' hedonic happiness, and examine the effect of tourist experience on tourists' hedonic happiness. This research took place in Bali, and the research subjects were foreign tourists who visited Bali. The total number of respondents was 171. All structured interviews and questionnaires were performed and distributed online. Data analysis was conducted using SEM (Structural Equation Model). The research findings show the positive and significant effect of hedonic values on tourist experience. There is a positive and significant effect of tourist experience on tourist hedonic happiness. It was found that there was no direct effect of hedonic value on tourist hedonic happiness. Out of the demonstrated intervariable correlations, we managed to create the Model of Hedonic Tourist Happiness (MHTH). This study concludes that the MHTH consists of hedonic value, tourist experiences, and tourist hedonic happiness variables. This MHTH can be applied to improve tourism services in Bali, and particularly to boost the tourist experience and tourist happiness. Keywords: Bali, Hedonic Happiness, Tourists Experiences.
Co-Authors Anak Agung Putu Agung Suryawan Wiranatha Ariana, I Nyoman Jamin Fitriyanti, Eka Chitra I Ketut Sutama I Made Antara I Made Budiarsa Panca P, Wayan Agung Pujaastawa, Ida Bagus Gde Salsabil, Savia Resa Sudiarta, Nyoman Sukana, Made Yohanes Kristianto Yudiastina, I Gusti Bagus Arya