Garuda - Garba Rujukan Digital

ANALISIS PEMBERDAYAAN PEREMPUAN PADA NEW VENTURE CREATION: ENTREPRENEURIAL SELF-EFFICACY SEBAGAI VARIABEL PEMODERASI Kairupan, Daniel Joel Immanuel; Primandaru, Noormalita
Modus Journals Vol 32, No 2 (2020): MODUS
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v32i2.3515

ABSTRACTThis study focuses on the effects of education empowerement, financial empowerment, and access of technology on new venture creation, with entrepreneurial self-efficacy as a moderating variable, and housewives as the research subject. This study is a cross-sectional field research and uses non-probability purposive sampling method. The research sample is the women in a Family Welfare Movement (Pembinaan Kesejahteraan Keluarga/PKK) group in the coastal village of Bantul. The analysis is conducted by using Partial Least Square (PLS) and based on a structural equation modeling (SEM) in simultaneously testing the measurement model and structural model.Â Keywords: Â Â Â Â Â new venture creation; entrepreneurial self-efficacy; education empowerement; financial empowerment; access of technologyÂ ABSTRAKPenelitian ini berfokus pada pengaruh education empowerement, financial empowerment, dan access of technology terhadap new venture creation dan entrepreneurial self-efficacy sebagai variabel pemoderasi pada perempuan ibu rumah tangga. Setting yang digunakan adalah setting alamiah yang juga disebut field research. Dari sisi dimensi waktu, penelitian ini termasuk dalam kategori penelitian cross-sectional. Teknik pengambilan sampel menggunakan non probability sampling tipe purposive sampling. Sampel dalam penelitian ini adalah perempuan yang tergabung dalam kelompok Pembinaan Kesejahteraan Keluarga (PKK) di Desa kawasan pesisir Bantul. Model analisis yang digunakan adalah model analisis Partial Least Square (PLS) mengikuti pola model persamaan struktural (SEM) berbasis varian yang secara stimultan dapat melakukan pengujian model pengukuran sekaligus pengujian model struktural.Â Kata kunci: Â Â Â Â new venture creation; entrepreneurial self-efficacy; education empowerement; financial empowerment; access of technology

Implementasi Quadruple Helix Dalam Mendorong Pertumbuhan Ekonomi Kreatif Ivana Oktarina Sopacua; Noormalita Primandaru
Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Vol 23, No 2 (2020)
Publisher : Akademi Akuntansi YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35591/wahana.v23i2.238

The Quadruple Helix concept is the development of Triple Helix by integrating civil society. The Quadruple Helix approach is far from being considered a definite and established concept in research and innovation policy. The purpose of this study is to describe the Quadruple Helix application which can be used as a system framework to increase creative economic growth as a tourism attraction in the city of Yogyakarta. The method used in this research is descriptive qualitative, primary data obtained from observations, interviews, and FGDs with representatives from academia, fashion creative economy actors, communities, and the government. The location of this research is the Ngasem Market and Malioboro areas. The results of this research are skills development training that focuses only on certain groups such as designer groups, pencorek groups or other groups, so that training participants can learn according to their interests and talents, hold batik fashion exhibitions near tourist objects that are visited by many tourists, and marketing strategy training that is oriented to the environment and changes in consumer behavior.

DAMPAK FLEXIBLE WORK ARRANGEMENTS PADA KINERJA KARYAWAN: PERAN MEDIASI PERILAKU KERJA INOVATIF PADA MASA PANDEMI COVID-19 Noormalita Primandaru; Marliza Dinda Prawitasari
Procuratio : Jurnal Ilmiah Manajemen Vol 10 No 1 (2022): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v10i1.1687

Explore the right regulations to stimulate the right work system during the COVID-19 pandemic. This study examines the effect of Flexible Work Arrangements (X1) on employee performance (Y1) and a deeper analysis of appropriate work policies through innovative work behavior (Z1) in maintaining employee performance at the Kementerian Agama Kota Yogyakarta in the midst of the COVID-19 pandemic. The sample in this study used a non-probability sampling method with a purposive sampling method, with the criteria of employees working for at least 1 year. There are 120 respondents who became the sample in this study. This study uses a descriptive approach and uses quantitative data, uses a Structural Equation Model (SEM) model and uses Partial Least Square (PLS) data processing tools. The results of this study indicate that flexible work arrangements have an insignificant and positive effect on employee performance, flexible work arrangements have a positive and significant effect on innovative work behavior, innovative work behaviors have a positive and significant effect on employee performance, and innovative work behavior fully mediates the effect of work arrangements flexible on employee performance. Mendalami regulasi yang tepat untuk menstimulasi sistem kerja yang tepat di masa pandemi COVID-19. Penelitian ini menguji pengaruh pengaturan kerja fleksibel (X1) terhadap kinerja karyawan (Y1) dan analisis lebih dalam pada kebijakan kerja yang tepat melalui perilaku kerja inovatif (Z1) dalam menjaga kinerja karyawan di Kementerian Agama Kota Yogyakarta di tengah pandemi COVID-19. Sampel pada penelitian ini menggunakan metode nonprobability sampling dengan metode purposive sampling, dengan kriteria pegawai yang bekerja minimal selama 1 tahun. Terdapat 120 responden yang menjadi sampel dalam penelitian ini. Penelitian ini menggunakan pendekatan deskriptif serta menggunakan data kuantitatif, menggunakan model Structural Equation Model (SEM) dan menggunakan alat bantu olah data Partial Least Square (PLS). Hasil dari penelitian ini menunjukkan pengaturan kerja fleksibel berpengaruh dan tidak signifikan terhadap kinerja karyawan, pengaturan kerja fleksibel berpengaruh positif dan signifikan terhadap perilaku kerja inovatif, perilaku kerja inovatif berpengaruh positif dan signifikan terhadap kinerja karyawan, dan perilaku kerja inovatif memediasi secara penuh pengaruh antara pengaturan kerja fleksibel terhadap kinerja karyawan.

DAMPAK GREEN MARKETING DALAM KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP Noormalita Primandaru
Jurnal MEBIS (Manajemen dan Bisnis) Vol 6 No 1 (2021): Juli 2021
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v6i1.199

Pertumbuhan ekonomi dan teknologi juga turut mengubah pola konsumsi masyarakat, semakin tinggi pendapatan suatu negara maka kegiatan ekonomi akan semakin beragam dan dinamis sehingga konsumsi masyarakat akan bertambah pula, apabila konsumsi masyarakat semakin meningkat maka berdampak pada ketidakstabilan lingkungan. Oleh karena itu, penelitian ini bertujuan untuk mengetahui pengaruh dari green brand, green trust dan green advertising terhadap keputusan pembelian produk The Body Shop. Penelitian ini menggunakan data primer dan teknik pengambilan sampel menggunakan metode purposive sampling. Alat perhitungan statistik yang digunakan yaitu SPSS versi IBM 25. Pada penelitian ini, peneliti menggunakan 138 responden yang dibagi dalam lima kategori pelajar, mahasiswa, karyawan, pegawai negeri, wiraswasta di Yogyakarta dan menggunakan produk The Body Shop. Hasil pada penelitian ini adalah green brand berpengaruh pada keputusan pembelian The Body Shop, green trust berpengaruh pada keputusan pembelian The Body Shop dan green advertising berpengaruh pada keputusan pembelian The Body Shop.

Pengaruh Educational dan Economic Empowerment Terhadap New Venture Creation: Peran Moderasi Entrepreneurial Self-Efficacy Noormalita Primandaru
Jurnal Ilmu Manajemen Vol 9 No 4 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

The current condition of women in the Bantul Coast has low knowledge, skills, creative attitudes, and aspirations, which results in many women living in poverty. Therefore, women on the coast need to be empowered. Women's empowerment that needs to be done is empowerment in the economic field which is useful for overcoming poverty and education that is useful for developing organizational skills. This study aims to examine the effect of educational empowerment and economic empowerment on new venture creation and entrepreneurial self-efficacy as moderating variables in women on the Bantul coast. The sample in this study are women who are members of the Family Welfare Development (PKK) group in the coastal village of Bantul. The analytical model used is the Partial Least Square (PLS). The results of this study are the first effect of economic empowerment on new venture creation, the second is the effect of educational empowerment on new venture creation, and the third is entrepreneurial self-efficacy moderating the effect of education empowerment and economic empowerment on new venture creation. The managerial implication in this research is support from the government, universities, private institutions, and the community regarding improving the quality of women's HR strategies, such as insight, knowledge, and skills training, improvement, and development of productive economic activities increasing access to economic resources, such as capital. and information technology, strengthen and develop microeconomic institutions, and develop mutually beneficial business partnerships.

PENGARUH ENTREPRENEURIAL EDUCATION, RISK TOLERANCE DAN SELF EFFICACY TERHADAP ENTREPRENEURIAL INTENTION PADA MAHASISWA NOORMALITA PRIMANDARU; BIANKA ADRIYANI
Jurnal Bisnis dan Manajemen (Journal of Business and Management) Vol 19, No 1 (2019)
Publisher : Magister Manajemen Fakultas Ekonomi dan Bisnis UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jbm.v19i1.30918

Entrepreneurial education, risk tolerance and self-efficacy towards entrepreneurial intentions in students. This research is expected to provide additional evidence regarding concepts and theories about factors that increase entrepreneurial interest, students, variables, entrepreneurship education, and risk tolerance and the application of these contents to students.The settings used are natural settings which are also called field research. In terms of time dimensions, this study belongs to the cross-sectional research category. The sampling technique uses a non probability sampling type of purposive sampling. The sample in this study was an economic high school student in Yogyakarta. The analytical model used is the Partial Least Square (PLS) analysis model following a variant-based structural equation (SEM) model which can simultaneously test the measurement model while testing structural models.The results of this study indicate that entrepreneurial education variables have no effect on student entrepreneurial intention, entrepreneurial education variables affect student self-efficacy, risk tolerance variables affect student entrepreneurial intention, and risk tolerance variables affect student self-efficacy. Keyword : entrepreneurial education, risk tolerance, self efficacy, entrepreneurial intention

PENGARUH ENTREPRENEURIAL EDUCATION, RISK TOLERANCE DAN SELF EFFICACY TERHADAP ENTREPRENEURIAL INTENTION PADA MAHASISWA Noormalita Primandaru
Jurnal Manajemen Vol 9 No 2 (2019): JURNAL MANAJEMEN VOL. 9 NO. 2 DESEMBER 2019
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v9i2.707

ABSTRACT The role of entrepreneurs in advancing the Indonesian economy is an important thing that cannot be denied. Various programs to raise the spirit of entrepreneurship have been carried out. It is hoped that students as young people will be able to print jobs and no longer be oriented as job seekers. The settings used are natural settings which are also called field research. In terms of time dimensions, this study belongs to the cross-sectional research category. The sampling technique uses a non probability sampling type of purposive sampling. The sample in this study was an economic high school student in Yogyakarta. The analytical model used is the Partial Least Square (PLS) analysis model following a variant-based structural equation (SEM) model which can simultaneously test the measurement model while testing structural models. The results of this study indicate that entrepreneurial education variables have no effect on student entrepreneurial intention, entrepreneurial education variables affect student self-efficacy, risk tolerance variables affect student entrepreneurial intention, and risk tolerance variables affect student self-efficacy.

The Impact of Reward, Punishment, and Motivation on Teacher Performance in Vocational Schools Noormalita Primandaru; Theo Hangga Agusta
Journal of Educational Analytics Vol. 1 No. 3 (2022): November 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jeda.v1i3.1701

This study aims to determine how much influence reward, punishment, and motivation have on teacher performance at SMK Negeri Yogyakarta. The data source used in this study is primary data. The sample in this study were teachers at Yogyakarta State Vocational Schools who already had at least one year's work experience. The number of samples obtained was 100 respondents with a purposive sampling technique because the sample selection was based on certain criteria. The data collection technique was carried out by distributing questionnaires online and offline. The analytical method used multiple linear regression with the results of data processing using SPSS 15. The results showed that the reward, punishment, and motivation variables partially had a positive and significant effect on teacher performance at Yogyakarta State Vocational School.

Potensi Kebocoran Pengenaan Pajak Terhadap Transaksi Jual-Beli Online pada Marketplace di Indonesia Noormalita Primandaru; Ivana Oktarina Sopacua
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol 14 No 2 (2022): August
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v14i2.232

Kebocoran serta potensi pengenaan Pajak Penghasilan serta Pajak Pertambahan Nilai terhadap pelaku usaha online di marketplace yang sedang berkembang pesat di Indonesia dewasa ini sudah seharusnya mendapat perhatian yang sangat serius bagi pemerintah Indonesia. Hal ini dapat dilihat dari besarnya potensi kebocoran pajak dari sektor jual-beli online tersebut. Terdapat berbagai masalah yang terjadi dalam transaksi online yang akan dibahas dalam penelitian ini, antara lain peraturan perpajakan mengenai transaksi online di Indonesia masih belum diatur secara maksimal dan khusus mengenai pengenaan pajak terhadap transaksi di marketplace, sehingga hal tersebut menjadi sebuah kekosongan petensi pajak yang dapat diserap oleh pemerintah di Indonesia. Penulisan jurnal ilmiah ini bertujuan untuk mengetahui bagaimana potensi kebocoran serta pendapatan negara melalui pengenaan pajak Pajak Penghasilan serta/atau Pajak Pertambahan Nilai terhadap transaksi jual-beli secara online di marketplace Indonesia. Metode analisis yang digunakan merupakan pendekatan perundang-undangan (Statute Approach) dan juga pendekatan analisis konsep hukum (Analitical Conceptual Approach). Adapun akar hukum yang diaplikasikan berbentuk hukum primer, sekunder, serta tersier. Potensi kebocoran serta pengenaan pajak akan transaksi jual-beli online pada marketplace di Indonesia amat besar, terdapat beberapa faktor penghambat pemerintah dalam penarikan pajak terhadap pelaku jual-beli di marketplace baik secara faktor hukum, faktor pemerintah maupun pelaku usaha online sebagai wajib pajak. Pemerintah sudah seharusnya menciptakan aturan secara distingtif yang menyinggung hal tersebut sehingga dapat memanfaatkan potensi pajak serta meminimalisir kebocoran pajak negara dengan baik.

DAMPAK GREEN MARKETING DALAM KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP Noormalita Primandaru
Jurnal Mebis Vol. 6 No. 1 (2021): Juli 2021
Publisher : Jurnal Mebis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pertumbuhan ekonomi dan teknologi juga turut mengubah pola konsumsi masyarakat, semakin tinggi pendapatan suatu negara maka kegiatan ekonomi akan semakin beragam dan dinamis sehingga konsumsi masyarakat akan bertambah pula, apabila konsumsi masyarakat semakin meningkat maka berdampak pada ketidakstabilan lingkungan. Oleh karena itu, penelitian ini bertujuan untuk mengetahui pengaruh dari green brand, green trust dan green advertising terhadap keputusan pembelian produk The Body Shop. Penelitian ini menggunakan data primer dan teknik pengambilan sampel menggunakan metode purposive sampling. Alat perhitungan statistik yang digunakan yaitu SPSS versi IBM 25. Pada penelitian ini, peneliti menggunakan 138 responden yang dibagi dalam lima kategori pelajar, mahasiswa, karyawan, pegawai negeri, wiraswasta di Yogyakarta dan menggunakan produk The Body Shop. Hasil pada penelitian ini adalah green brand berpengaruh pada keputusan pembelian The Body Shop, green trust berpengaruh pada keputusan pembelian The Body Shop dan green advertising berpengaruh pada keputusan pembelian The Body Shop.

Title

Found 19 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 19 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 19 Documents
Search